15 Tips for Producing an Animated Explainer Video for Your Business
According to the subject matter experts over at runrex.com, while all explainer videos, if well-crafted, are engaging, animated explainer videos have got added benefits such as the fact that they are excellent at explaining complex products, and are also fully customizable, among other benefits. If you are looking to leverage this extremely versatile format, then this article should be of great help as it will look to highlight 15 tips for producing an animated explainer video for your business.
Know your target audience
As per the gurus over at guttulus.com, the first tip in producing an animated explainer video for your business is knowing your target audience. Stunning visuals, a great message, and excellent delivery mean nothing if you don’t know what your audience wants. Research your audience before production starts, using social listening tools like Hootsuite, among others, to see how your brand is perceived on social media and glean useful insights on popular keywords, trending hashtags, market sentiment, among others, all of which will help you understand your audience better.
Your video should be short and sweet
You also don’t want to produce a video that is unnecessarily long if you are to produce a successful animated explainer video. As is revealed in discussions on the same over at runrex.com, an important tip is making sure that your video is short and sweet, no longer than 2 minutes, for the best results.
Make the first few seconds count
Another tip when producing an animated explainer video is to make sure that you make the first few seconds count. As explained over at guttulus.com, people are bombarded with all sorts of videos and messages all day and don’t have time to see an explainer video that is a slow burner and doesn’t capture their attention immediately. Make sure that your explainer video is engaging right from the off.
Pose a question
A tip that will help make your animated explainer video engaging right from the off is posing a question at the very beginning of it. This is an excellent tip, according to the gurus over at runrex.com, since posing a question that is relevant to the audience will have them intrigued, and they will be looking forward to how you answer the question in the rest of the video.
Quality animation
No one wants to see an animated explainer video that is of poor quality, which is why you must make sure that you get the quality spot on. The images should be crisp and high-definition, the animation should be smooth, and the sound should be clear and of excellent quality for the best results.
Originality
While getting the quality right is important, it is also just as important, if not more, to produce original content; content that your audience can’t get anywhere else, according to the gurus over at guttulus.com. You should avoid presets and templates if possible, as they will not help you create original content that will separate you from the pack and give you the success you crave.
Brand your video
Your video should also represent your brand’s identity for the best results, as is discussed over at runrex.com. This means either making the color palette of your video to resemble that of your brand’s, or watermarking your video with your company logo. Watermarking your animated explainer video is something you should probably always do.
Mention your company
Another important tip worth mentioning when producing an animated explainer video is making sure that you mention your company as often as possible. Don’t assume that people know who you are, and use the video to remind your viewers of your company throughout the video as discussed over at guttulus.com.
Keep things simple
While it is important that your animated explainer video is of high quality, as mentioned earlier on and discussed over at runrex.com, you should avoid the temptation to incorporate all the features and components available to you. Go for a minimalist approach and always ensure that your animation is simple so that you don’t end up distracting your viewers, preventing them from paying attention to its overall message.
Get the voice right
As its name suggests, an animated explainer video is there to explain, and, therefore, the voice f the narrator is crucial. An important tip is to make sure you get it right and that the narrator’s voice is clear ad easy to understand. Your narrator should speak naturally and should talk about your product naturally and simply, avoiding talking in a fancy way.
Be detailed when explaining your product
Another important tip from the gurus over at guttulus.com as far as animated explainer videos go is making sure that you are extremely detailed with it and that you demonstrate clearly what your product is all about and how it works. Make sure that you highlight and explain every detail as far as your product and how it works go so that your viewers can be able to explain the same to other people if they need to.
Customize your video
As is revealed in discussions on the same over at runrex.com, working on a custom video is another tip that will help you create a video with excellent reach and engagement. Try and customize the characters, landscapes, and backgrounds of your videos and you will create a strong emotional connection with your viewers.
Goals
As per the subject matter experts over at guttulus.com, you need to know exactly why you are creating your animated explainer video, which is why you must come up with goals that you are trying to achieve with your explainer video, a very important part of producing a successful video.
Authenticity
As is covered over at runrex.com, authenticity is an important part of business, as people will always gravitate towards content and brands that they feel are authentic. This is why you must make your video authentic and relatable to your audience if you are to be successful with it.
Seek help
For the best results, you should consider bringing in professional help in the form of a professional explainer video production company that will assist you throughout the whole process and ensure that you end up with an animated explainer video that you can be proud of.
The above are some of the tips worth considering when producing an animated explainer video, with the highly-rated runrex.com and guttulus.com being available if you need more information on the same or professional help from a talented animated explainer video production team.