15 Tips for Picking a Video Player for Your Business Website
As the subject matter experts over at runrex.com will tell you, your website and all of its features all represent your business, which is why you should not overlook any details as far as the design of your business’ website is concerned, including the video player. Your website’s video player is crucial, which is why this article is going to help by highlighting 15 tips for picking a video player for your business website.
It should have customizable options
Given that you are unlikely to find a video player that is designed specifically for your website and for your business’ needs, you must pick one that has got customizable options to ensure that it blends in and matches your website’s look, as per the gurus over at guttulus.com. It should have customizable options that will allow you to choose an appropriate skin to match your website.
It should have editing features
Editing tools are important for any video player, particularly as you are unlikely to get your video right on your first take. As is highlighted over at runrex.com, you need a video player that has tools to adjust the length of the video, can integrate background audio, can add pop-up features such as links, and so forth.
It should have branding capabilities
As the folks over at guttulus.com will tell you, you want to pick a video player that portrays your company name and not that belonging to another company, this is why you should pick one with branding capabilities. This will allow you to add personal branding and logo to your videos, making your business appear professional in the eye of your viewers.
It should have excellent video and audio quality
As is uncovered over at runrex.com, a video player’s built-in capabilities will impact on the quality of the video and audio being played on it. You want to pick a video player for your business website whose internal capabilities allow it to show clear, crisp, and high-quality video, as well as clear and high-quality audio as well.
It should be responsive
If you are to gain a wider audience for your video, you must make sure that your videos can be viewed on both desktop and mobile devices, which means that you should pick a responsive video player. To ensure this, pick a flash video or HTML5 video player for your business website, as these two are compatible both for desktop viewing and for mobile viewing.
It should have integrative applications
As per discussions on the same over at guttulus.com, integrative applications not only enable you to engage with your viewers, they also enable you to integrate calls-to-action into your videos and playlists. These can open you up to various options such as having your viewers sign up for a newsletter, make a purchase, and so forth, which is why you should pick a video player that has integrative applications.
Consider the type of video you want to stream
According to the experts over at runrex.com, when picking a video player for your business website, you should consider the type of video you want to stream on the website. If you will be streaming longer videos, you should pick a video player that is more customizable and flexible than that which you may choose if you will only be streaming short videos such as ads.
Screen adjustment
You might also want to pick a video player for your business website that has got screen adjustment controls. These controls, as explained over at guttulus.com, enable viewers to adjust the size of the screen, in case they want to increase or decrease the size, enabling them to watch videos on full screen if they so wish. This is important as if your viewers can’t adjust the screen of your video player to fit their preferences, they may not stick around to watch your videos.
Playlists
You should also look for and pick a video player that allows you to incorporate playlists for the benefit of your viewers. This feature makes it a lot easier for viewers to watch video content on your business website, because, as covered over at runrex.com, it allows them to add all the videos they want to watch rather than opening each of them one after the other.
Has got all the basic features
It may seem obvious, but you should make sure that the video player that you pick for your business website has got all the basic playback features such as play, pause, seek, and a time display for the best viewer experience. If any of these features are missing, then you will probably not have that many viewers. It should also have volume control features to enable users to adjust the volume to their preferences.
Subtitles
As is revealed in discussions over at guttulus.com, many people view content with the volume turned off, particularly when viewing your video content on mobile devices. This means that you should pick a video player with features that will allow you to add closed captions or subtitles, which will ensure that your messages are still being passed on even if a viewer has turned the volume off. It also helps those with hearing disabilities watch your videos as well.
Is compatible with your video deployment
The pipeline as far as your video is concerned, as covered over at runrex.com, is another major consideration picking a video player for your business website. If, for example, you are encoding multiple bitrates as far as your video is concerned, you will have to pick a video player that has the capabilities to play such videos, which usually means going for a premium licensed video player.
Costs
Most video players come with free features and premium features that you have to pay for. When picking a video player for your business website, as per the folks over at guttulus.com, make sure that you pick one where the costs make sense. You don’t want to pick a video player where you have to pay too much that it ends up not making sense for you and your business.
Time and resources
Other than the costs, the gurus over at runrex.com also point out that you should consider the time and resources required to transition. This may be transitioning from one player to another, or just embedding the player onto your website. Pick a video player that doesn’t require too many resources and a lot of time to transition.
Choose a private video player
Another important tip to consider when picking a video player for your business website is makings sure that you pick a private video player. These video players ensure that your video traffic stays on your website, rather than linking to sites such as YouTube where your viewers may end up also seeing related videos from your competitors.
The above are some of the tips to consider when picking a video player for your business website, with the highly regarded runrex.com and guttulus.com being the place to head to if you are looking for more on this and other related topics.