15 Tips for Dominating LinkedIn’s Algorithm
LinkedIn’s algorithm is what decides what shows up in your feed, and, as discussed over at runrex.com, it has recently been updated. This new update has meant that the posts that show up in your feed will involve the people you are connected to or follow, which includes posts that your connections have liked, commented on, or shared. You will also see posts from groups, hashtags, and topics that you follow, with the idea being that you discover content that you care about. With this change in mind, this article will look to highlight 15 tips that will help you dominate LinkedIn’s algorithm.
- Focus on being relevant
One of the most important things you can do to dominate LinkedIn’s algorithm is to post relevant content. To start with, the gurus over at guttulus.com recommend that you should know your audience and once you know what they like, you can begin posting content that is relevant to them which will give you the engagements that you are looking for.
- Engage with your network
As is the case in any social media platform, you have to give to receive on LinkedIn as revealed over at runrex.com. Therefore, giving engagements to people in your network by commenting, liking, and sharing their posts will lead to them returning the favor, which will lead to your content gaining favor with LinkedIn’s algorithm.
- Encourage engagements
You should also use the captions to your posts to encourage your audience to engage with them. According to guttulus.com, this includes asking questions in your captions or asking your audience to give their opinion, among other such strategies. When you get comments, likes, and shares, your content will get pushed higher up on feeds.
- Respond to comments
If anyone has taken the time to comment on your post, then you should make sure that you take the time to reply to them, and that you do so as quickly as you can. From discussions on the same over at runrex.com. replying to comments not only shows your audience that you care, but it also attracts more comments and engagements opening up a route for you to dominate LinkedIn’s algorithm.
- Be consistent
One rule that has always been applied to all social networks, and that will help you dominate LinkedIn’s algorithm, is that consistency is key. Posting regularly will ensure that your network consistently sees you and sees the value you offer, which drive engagements. While it is important to avoid long gaps between posts, you should also not put up too many posts within a short period.
- Avoid including links to off-site content in your posts
According to guttulus.com, LinkedIn likes when people stay on LinkedIn and comment and engage on the platform. This means that sharing external links within your posts will likely be interpreted negatively by its algorithm. Therefore, if you are to dominate LinkedIn’s algorithm, you should avoid including links to off-site content within the body of your posts. Instead, add the link you are sharing as the first comment, after the post.
- Sharing and attributing credit
If you come across content that you find to be engaging, then you should lean towards posting the content and then attributing credit to the original author. As explained over at runrex.com, this means that you copy the entire post and then give the author credit by tagging them, as this is the tactic that appears to win over the algorithm.
- Use hashtags appropriately
Any strategy that aims to dominate LinkedIn’s algorithm should include the use of hashtags. However, according to the gurus over at guttulus.com, you should use hashtags appropriately for the best results. This means using appropriate hashtags in your posts to ensure that your content gets shown to the appropriate audience, as well as avoiding stuffing your posts with hashtags, but rather using no more than 3 per post.
- Avoid tag stuffing
Tagging relevant people on your LinkedIn posts is a good strategy to increase engagement. However, you should avoid tag stuffing your posts where you just tag as many people as you can. This is because, as outlined over at runrex.com, not only will this put off part of your network who may not like it, it will also send negative signals to LinkedIn’s algorithm, hence why this is something you want to avoid.
- Focus on your niche
Another tip that will help you dominate LinkedIn’s algorithm and get your content to show up on users’ feeds is picking niche content over broad content. You should focus on topics that appeal to your niche and avoid those that are broad and general. This is because LinkedIn users prefer, for the most part, niche topics that are of interest to them, and if you are to get engagements then you should focus on such topics.
- Be authentic
Yet another tip that will help get your posts to show up in users’ feeds is ensuring that come off as being authentic. Authenticity will help create loyalty with your audience, as explained over at guttulus.com, driving engagements to your posts and helping you establish a stronger community on the platform. Focus on providing your audience with real value rather than self-promotion, and engage in genuine conversations with your network.
- Leverage videos
Videos are the most engaging of all visual content, and as such, it is no surprise that they tend to show up more often on user feeds on LinkedIn as revealed in discussions on the same over at runrex.com. Therefore, if you are looking to dominate LinkedIn’s algorithm, you might want to consider posting more video content.
- Post at the right time
You also want to put up your LinkedIn posts during the times when your audience is online if you want to dominate LinkedIn’s algorithm. This is because posting at times when your audience is online will lead to you collecting likes and comments quicker, which will lead to the algorithm ranking your posts higher as covered over at guttulus.com.
- Find out which posts perform well and double down on them
The subject matter experts over at runrex.com also recommend that you use LinkedIn Analytics, or any other analytics tool, to understand the posts that perform well and why. Once you find out, you should then apply these insights to create similar content that will perform just as well. Doubling down on the content that is popular and performs well will help you dominate LinkedIn’s algorithm.
- Make the first hour count
One thing that will help your post curry favor with the algorithm is if it receives rapid engagements. Therefore, you should try and make the first hour count whenever you put up a post on LinkedIn, asking your network to engage with it within this period to ensure that it gets rapid engagements that will propel it to the top of LinkedIn users’ feeds.
The above are some of the tips to consider if you are aiming to dominate LinkedIn’s algorithm, with there being more on this topic to be found over at the excellent runrex.com and guttulus.com.