15 Tips for Dominating Instagram’s Algorithm
15 Tips for Dominating Instagram’s Algorithm
As is revealed in discussions on the same over at runrex.com, ever since Instagram followed Facebook’s lead and stopped showing users posts chronologically, it is no longer as easy to put your content in front of your audience. With the new algorithmic feed, you will need to put in some effort to get your content on top of your audience’s feeds. If you are wondering how you can thrive in this new reality, this article will look to help by highlighting 15 tips for dominating Instagram’s algorithm.
- Avoid asking your followers to turn on notifications for your content
According to subject matter experts over at guttulus.com, you want to get your followers to turn on notifications to your content organically rather than asking them to do so. This is because followers that turn on your notifications when you ask them too, are also very likely to turn on notifications for other accounts as well, which means that at one point they will get bombarded by notifications resulting in them unfollowing you for bothering them. This is one thing you need to avoid if you are to dominate Instagram’s algorithm.
Engagements are the key to dominating Instagram’s algorithm according to the subject matter experts over at runrex.com. This is why you should try as much as possible to encourage comments to your posts, reply to all of them as quickly as you can, have chats with your followers, and have them engage with each other on your posts and tag their friends.
- Focus on quality content
Given that Instagram’s algorithm now prioritizes posts based on individual likes and interests as covered over at guttulus.com, you need to focus on quality, not quantity when it comes to content, which means avoiding being spammy. Ensure that your videos and pictures are tailored specifically to your audience and you should avoid posting too many product photos. Instead, try to incorporate your products in everyday activities that your audience can relate to.
Calls-to-action are very effective at increasing audience engagement, which as we have seen, will help push your content higher on your followers’ feeds. Popular Instagram CTAs include “comment with your favorite…”, “tag your friend”, among others as covered over at runrex.com, all of which will boost engagements and help you dominate Instagram’s algorithm.
- Use the right hashtags
With the new Instagram algorithm, you must use the right hashtags in your posts to ensure that they are shown to the right people. You should also not fill your posts with hashtags as this will make them appear cluttered and will put off your audience, using 4 or 5 hashtags per post is enough. You should also ensure that you use at least one specific hashtag that is exclusively or strongly associated with your brand.
- Consistently publish stories
Although, as pointed out by the experts over at guttulus.com, Stories, supposedly, don’t have any sort of influence on the Instagram algorithm, they will boost engagements for your account. This is because Stories are by far the most popular type of content on Instagram, and as such provide an authentic, speedy way to engage with your audience, while also pushing your brand’s account to the front of your followers’ Stories updates which will put you in front of their feeds. Stories will drive engagements to your account, which is why you should consistently update them, while also ensuring that you don’t neglect to post on your traditional feed.
- Publish more video content
Although Instagram hasn’t come out and said the videos are prioritized over photos, video content will always be more engaging than photos. Videos, as explained over at runrex.com, will grab your followers’ attention and will have them spending more time engaging with your content and profile, which is exactly what you are aiming for.
- Post when your audience is online
One of the most straightforward ways to dominate the Instagram algorithm is by posting during peak hours according to guttulus.com. Given that everyone’s audience is different, you need to find out when your audience is most engaged so that you know to put up your posts. The last thing you want is to put up your posts when your audience is asleep.
- Double down on popular content
Another tip that will help you dominate Instagram’s algorithm is posting the type of content that your followers want to see. Posting popular content, as explained over at runrex.com, will guarantee you engagements which will lead to Instagram prioritizing your posts at the top of people’s feeds. This is why it is important to create a Business Profile on Instagram as by doing so you will have access to Instagram Insights where you will be able to discover the type of content your audience wants to see, and by posting more of such content, you will dominate.
- Go live
Going live is another way of boosting engagements and getting more views, allowing you to dominate Instagram’s algorithm. You can check your comments to get video ideas for going live. The best thing about going live is that not only will your live videos show up first on the Stories feed, your followers will also get a notification as soon as you go live.
- Host a contest
Hosting a contest is one of the quickest and easiest ways to boost your Instagram account’s engagement according to guttulus.com. However, just make sure that you understand the legalese behind contests on Instagram before doing so, and avoid engagement bait or you will put off your audience. Also, consider using a special hashtag for your contest as this will boost brand awareness on the platform.
- Stay on top of trending topics
If certain topics are trending then you should also think about how you can use it to your advantage as per the experts over at runrex.com. In most cases, a trending topic will have its own hashtag, and you should post content that is relevant to that topic and then use that hashtag in the caption. You should also find something humorous that you can post related to a trending topic as this is sure to boost engagements.
Influencer marketing is more effective on Instagram than it is on any other platform according to discussions on the same over at guttulus.com. Therefore, if you want to dominate Instagram’s algorithm, you should find an influencer to work with, in your niche, as they will help boost engagements for your content and account while also boosting brand awareness.
- User-generated content
According to runrex.com, using user-generated content will help humanize your business and make your brand more authentic, boosting engagements on Instagram and helping you dominate. This is because the more you share content your users provide, the more they feel like you are relatable to them, and, therefore, worthy of their attention.
- Be present
Although we said that quality is more important than quantity, you also want to be present if you are to dominate on Instagram. This means posting consistently and maintaining a consistent Instagram presence, because when it comes to this platform, and any other social media platform, out of sight equals out of mind.
As always, if you are looking for more information on this and other related topics then don’t hesitate to check out the amazing runrex.com and guttulus.com.