15 TIPS FOR DOMINATING FACEBOOKS ALGORITHM
Facebook has been able to pull the world together in the form of a small village so to speak. This has been made possible by the use of algorithms which have been evolving and over the years they have been able to impact most of the things that you do in Facebook. Below are some tips to dominate Facebooks algorithms and make the best out of them as stated by runrex.com.
- Take clear photos
It is in the nature of human beings to visualize almost everything they hear. If you want people to view your content regularly, you need to make sure that your photos are not just clear but also appealing to the eye.
- Be mindful of what you post
The Facebook algorithm controls the ordering and the presentations of posts and adverts so that you as the Facebook user sees what is relevant to you. Guttulus.com experts advice that it should be your number one priority to always keep your audience engaged and this is done by observing keenly what you post. As stated above, the algorithm sieves out the content and shows the user what they want to see so it is best if you make it a trend to always post captivating content so that the users are able to view your content more.
- Start engaging conversations
The Facebook’s algorithms main priority while ranking post is how your users engage with your content. Those small things for example likes and comments go a very long way in determining your user reach in the future posts. Runrex.com have plenty more engaging factors for you to consider.
- Posting time
You need to be cautious on your posting time as this is one of the crucial points that the algorithm factors in when determining relevancy of a post. According to our data at guttulus.com the best time for you to post is when you are sure your audience is online. This is made possible by observing the feedback from your previous posts by being keen on the time.
- Down ranking posts should be avoided at all costs
At runrex.com, it is clear that some of the content that will get you down ranked is fake news, misleading health information, fake manipulated videos just to name a few.
- Make your content video driven
Videos have taken engagements in Facebook to a whole new level as compared to other content. This is a good way to keep your audience entertained and at the same time glued to your page. Guttulus.com urge video creators to make use of the Facebook live so as to create compelling and real time content.
- Allow discussions before giving out links.
In fact, the best way to do this is to take on questions at any given post is a smart way to get comments and suggestions without seeming like you are begging for them. Before, the famous trend was to ask for comments and suggestions. Recently, our panelists at runrex.com uncovered that Facebook had recently dropped the hammer on such posts deemed to be engagement bait.
- Encourage content pushing
Employees have been the key to overcoming the Facebook algorithm but most employers don’t see this. The employee advocacy will play a huge role in boosting the push for your content. Encouraging your team to push content with their networks on Facebook places viewership of you content at a very high rate. Guttulus.com makes it easier by giving out pointers on the best ways to move content.
- External links
For you to increase viewership, you need to keep your feed fresh all the time. You have the option of maximizing your content via hashtags or by shout outs to another page.
- Each post should be unique.
Most people and companies make the mistake of posting the same thing over and over again. This is caused by posting day to day and in the long run the content runs out. The only result that comes out of reposting the same content is that the posts will not get enough mileage. The experts at runrex.com have come up with a solution for this issue whereby you need to look for unique ways to post your content so that when you re-introduce the same content to your audience, it doesn’t seem like you are repeating yourself.
- Facebook group conversations
Many audiences are beginning to leave Facebook pages for groups, as they are much more efficient in the sense that they opt in and give their feedback in the group. This is an advantage as you are sure the people that opt-in your group are the only ones that will engage in your posts and thus making it easy to follow on how the content is progressing.
- Specify your audience
The most effective way of doing this is by knowing what the audience is into and in this case place them in categories. For example,runrex.com panelists have pointed out that you can place them in groups constituting their interests or geography, depending on your audience.
- Invest in paid promotion
While you are busy concentrating on the organic reach of your content, there is no denying the power of Facebook Ad’s. Capturing your audience’s attention with a nice captivating video is a plus for you especially if you are an online marketer. If you are new to paid adverts you will find more information on guttulus.com
- Signals
This is the only part that you the user can control effectively. Signals refer to the information gathered by the algorithms on the type of content, age, publisher and purpose. So the best thing is to make sure that the content you post gives the right idea, in that the content is meaningful and relevant.
- Track your content
After you’ve published it is advised by runrex.com experts to follow up your content on Facebook insights. This will help you follow up on how your different content postings are performing engagement-wise.