15 Tips for Creating Product Videos that Sell
15 Tips for Creating Product Videos that Sell
As is revealed in discussions on the same over at runrex.com, product videos can increase conversions, among other benefits such as being used for your other online marketing efforts to drive traffic to your website. However, to get the best out of your product videos, there are several things you need to consider and get right, some of which this article will look to point out by highlighting 15 tips for creating product videos that sell.
Keep them succinct
As per the gurus over at guttulus.com, the shorter your product videos, the better they will perform, with studies showing that the best performing product videos are usually about 30 seconds or less. While it is not always possible to create a product video that is 30 seconds or less, the most important thing is that you should only say what is necessary, in your video. Avoid rambling while on camera and get straight to point for the best results.
Make sure your video quality matches your brand
As is outlined over at runrex.com, if your brand requires high production values, you won’t be able to get away with a low-quality video. This is why it is important to produce a level of quality, as far as your product video is concerned, that is consistent with your brand. If you are dealing with high-end products, you will be making a huge mistake if you shoot a low-quality video and don’t invest in creating a quality video.
As is discussed over at guttulus.com, it is also crucial that you identify your company in the product video to enable viewers to know who you are. You can do this by showing a graphic of your company’s logo at the start of your video or by including a light watermark of your company’s logo on the video. If your product video has a talking head or an on-camera host, you should also ensure that they identify your company in the video.
Make your product front and center
This may seem obvious, but it is a point that is worth mentioning according to the folks over at runrex.com. Given that this is a product video, your product should be front and center of the content you are creating. Make sure to handle, discuss, and use your product, show its benefits, and make sure that viewers are left in no doubt about what your product is, what it is about, and how they stand to benefit if they use it.
Incorporate a call-to-action
Videos that include calls-to-action, telling shoppers what to do or where to go after watching the video, perform better than those that don’t. Therefore, if you are to create a product video that sells, make sure that you include a clear CTA so that viewers can know exactly what to do once they watch your video, and where to go to find it if they want to purchase.
Get the audio right
Many people tend to focus on the visuals and forget about the audio, but as the gurus over at guttulus.com point out, audio is just as important. Bad audio will undo the good work done by the quality visuals and will put off your viewers. This is why you must avoid using the built-in microphone on your video, as not only will the audio not have great quality, you will pick up lots of background noise that will distract your viewers. Consider getting a professional microphone for the best quality audio.
Authenticity is key
As is revealed in discussions on the same over at runrex.com, people will always want to associate with brands they feel are authentic, which is why authenticity is crucial when it comes to creating product videos that sell. Consider using people that will ooze authenticity when creating your video, like having one of your staff talk about your product.
Consider using background music
While background noise is to be avoided, the right background music can take your product video to greater heights as per discussions on the same over at guttulus.com. Just make sure that you get the balance right and don’t go overboard with the music that it becomes a distraction; no one is watching your product video to listen to music. Make sure you choose music that supports a buying mood and that is consistent with the tone of your video.
Don’t forget about the lighting
Lighting is also something you have to get right if you are to create a product video that will sell, according to the subject matter experts over at runrex.com. If you are shooting at an indoor studio, you must make sure that your subject is well-lit. make sure that your subject is evenly lit when using a backdrop. Get the lighting rid, and make sure that there are no shadows in your video as this will put off your viewers leading to your video performing poorly.
Keep your shots steady
If you want your product video to look professional, keep your shots steady by investing in a tripod. If you fail to keep your shots steady, it will put off your customers and give them the impression that your company is amateurish. If you can’t get a tripod, you can improvise and use a stack of books for example to steady your camera and ensure that there is no movement.
Another tip to consider when creating product videos, one that will ensure that you create videos that sell, is avoiding at all costs using your phone’s zoom feature. As is explained over at guttulus.com, this makes everything grainy since phone cameras tend to use digital zoom. Rather than zooming in, just move closer so that you ensure that your shots remain clean and crisp.
According to the gurus over at runrex.com, while you can edit your video later and try to correct a few things here and there, one thing that can’t be undone is vertical filming. This is why it is important to always film your product videos horizontally, and only go for vertical filming if this is what the situation calls for.
Go for consistency
As covered over at guttulus.com, another tip that will ensure that you create product videos that sell is making sure that you maintain a consistent look and feel across all your videos. This will make you more recognizable in the eyes of your audience and will help you build trust and a connection with them, not to mention the fact that you will come off as being very professional. You want people to immediately know that a certain video belongs to your company, and consistency across your product videos is how you achieve this.
Avoid scare tactics
According to discussions on the same over at runrex.com, you should also avoid at all costs trying to scare people into buying your product. Don’t try and sell the risks of not buying your product in an attempt to scare viewers to buy your product as this will alienate them and put them off immediately. Instead, focus on the benefits as far as your product is concerned, and telling them how they stand to benefit by using your product, making sure that you do so in an authentic way, avoiding overselling.
Have a plan
Last but not least, in what is one of the most important tips, is making sure that you plan out your video first before you start shooting. Write a script featuring the most important benefits and features of your product video, and then read it out loud while timing yourself to ensure that your product video won’t be too lengthy. You should also learn about your audience so that you create a video that caters and appeals to them. While at it, you can also take a look at what your competitors and other brands in your industry are doing, to get an idea of what product videos in your sector are like.