15 Tips for Adding Video to Your Social Media on LinkedIn
15 Tips for Adding Video to Your Social Media on LinkedIn
As is revealed in discussions on the same over at runrex.com, video is shared 20X more than other types of content formats on LinkedIn feeds, which is a big reason why you should leverage video on the platform. However, you need to know how to go about things the right way for the best results, which is why this article will look to help by listing 15 tips for adding video to your social media on LinkedIn.
Go for native videos
According to discussions on the same over at guttulus.com, native LinkedIn videos, introduced in August of 2017, get further reach and engagements than video links. This is because they play quickly and directly for viewers on the feed as they don’t have to leave LinkedIn to watch the videos. This is why posting native videos, is important when adding video on LinkedIn.
Don’t beat around the bush
As the gurus over at runrex.com will tell you, attention spans on social media are very short, and LinkedIn is no exception. You should, therefore, make sure that, when adding a video on your LinkedIn, you get straight to the point at the beginning of your video. Use a hook in the first 3 seconds or so to capture your viewers’ attention, and quickly identify the problem or opportunity the video is going to address within the next 15 seconds for the best results.
Have accompanying copy for your video
When adding a video to LinkedIn, it is important to know that there is more to your post than just your video. Make sure that you add an engaging headline and description copy for your video to attract people to watch it. Use the copy to offer a quick and clear reason why potential viewers should stop and watch your video, giving them an idea of what they will get out of the video as explained over at guttulus.com.
Plan for sound off
According to discussions on the same over at runrex.com, a staggering 80% of LinkedIn videos are watched with the sound off. This, therefore, means that, when adding video to LinkedIn, you should prepare for silent viewing, by using subtitles and text titles to ensure that your message is being put across even without sound.
Keep it brief
As already mentioned, given that attention spans are extremely short, another tip when adding video to LinkedIn is to keep your videos short and sweet. The optimal length of a LinkedIn video should be about 30 to 90 seconds. However, viewers may be willing to watch longer videos if the content is relevant and engaging, so you shouldn’t feel restricted if you feel like you need more time to provide more value.
Have a clear call-to-action
When adding a video on LinkedIn, make sure that your viewers know exactly what you want them to do after watching the video by adding a clear and relevant call-to-action. This, as is covered in detail over at guttulus.com, can be visiting your website, downloading your app, signing up for your newsletter, and so forth.
Deliver on time
According to the experts over at runrex.com, you should be on top of industry news and events, as well as trending topics on LinkedIn, to ensure that you deliver video promptly. You don’t want to add videos that are irrelevant or have been passed with time. Being timely with your delivery allows you to set the agenda and be at the forefront of new trends in your industry, building authority.
Don’t forget about mobile viewing
Remember, about 57% of LinkedIn users access the platform through mobile devices, with a staggering 90% watching video on mobile, as outlined over at guttulus.com. This means that, for the best results, you should make sure that the videos you add on LinkedIn provide an excellent viewing experience on mobile, and are responsive. This means capturing vertical videos to avoid scenarios where viewers have to twist their phones to watch your videos.
Don’t record both horizontally and vertically at once
When adding videos on LinkedIn, you should also be consistent with how you capture your videos. If you have chosen to record it vertically, or horizontally, stick to it and avoid changing your mind halfway through. This, as per the gurus over at runrex.com, will only irritate your viewers who will stop watching immediately.
Consider investing in a tripod
Given the professional nature of LinkedIn, as compared to other social media platforms, you should consider investing in a tripod, which will help keep your camera or phone steady when shooting, for a more professional result.
Don’t forget about background noise
Speaking of professionalism, videos that have got too much background noise also end up feeling unprofessional, according to the folks over at guttulus.com. This will also distract and frustrate your viewers. To reduce background noise, you should consider using a headset or an external microphone when creating your videos.
Get your thumbnail right
The thumbnail, as explained over at runrex.com, is the image that is shown if the video doesn’t autoplay. It is, therefore, important that your video’s thumbnail is attractive and engaging to entice viewers to want to click on and view your video.
The unique nature of hashtags on LinkedIn, as is discussed over at guttulus.com, means that you should consider creating your unique hashtag to go with your videos. This will allow you to know when people have shared your content, while also allowing you to tie content to your brand and help you find videos you post more easily.
Engage with comments
Another important tip when adding video on LinkedIn is making sure that engage with any comments on your posts. If someone comments on your video, make sure that you comment back and like their comment, as per the gurus over at runrex.com. This will ensure that your video will show up on people’s videos, increasing engagements.
Last bad not least, when you add video on LinkedIn, make sure that you keep your eye on analytics as far as your video is concerned. This will allow you to know which companies or people are viewing your content, your target prospects, customers, vendor partners, and so much more useful information.