15 Tips for Adding Video to Your Social Media on Facebook
Billions of videos are watched on Facebook daily, as is outlined over at runrex.com, which just goes to show how Facebook videos are an excellent tool for engaging with your audience on the platform. To help you get the best out of your efforts, this article will look to highlight 15 tips for adding video to your social media on Facebook.
Get straight to the point
The last thing you want is to add a Facebook video with a drawn-out and a slow-burner of an introduction, as per the gurus over at guttulus.com; get straight to the point. Add an engaging hook that hints at what the video is about to immediately capture the attention of your audience and ensure that they don’t scroll past your video.
Prepare for silent viewing
Over 80% of Facebook users, as outlined over at runrex.com, watch videos without the sound on, and even through Facebook auto-plays videos on mobile with sound, this feature can, and usually disabled by users. This is why you should prepare for silent viewing when adding videos on Facebook by incorporating subtitles and captions.
Incorporate engaging copy
The copy that accompanies your Facebook video is also important as it gives your audience a taste of what they can expect if they view your video, enticing them to watch it. As per discussions over at guttulus.com, make sure that the copy is engaging and informative, but also brief and to the point to increase the chances of users clicking on and watching your video.
Go for square videos
As is revealed in discussions on the same over at runrex.com, square videos receive higher amounts of engagement, reach, and views as compared to landscape videos, particularly when viewed on mobile. Given that most Facebook users watch videos through mobile, you should consider going with square Facebook videos when adding videos on your profile.
Don’t forget to tag others
Another very important tip worth mentioning when adding videos on Facebook is how important it is to tag relevant people as well as businesses and brands, particularly if they helped with or appear in the video. Tagging will ensure that your video is shown to a larger audience increasing reach and engagements.
Go for native videos
As per the gurus over at guttulus.com, it is also important to post your videos directly to Facebook as this will help you rank in a more prominent position in the News Feed. Avoid posting links to other platforms such as Vimeo or YouTube, and post directly to Facebook, as this will also be more convenient to viewers who won’t have to leave to Facebook to watch your video.
Don’t forget about the title
According to discussions on the same over at runrex.com, you should also make sure that your video has a descriptive and captivating title when adding it to Facebook to enable users to easily search for it. The title should, therefore, contain targeted keywords to increase its visibility and engagements with it.
Add calls-to-action
As the experts over at guttulus.com will tell you, you also want to make sure that viewers know exactly what you want them to do after they watch your Facebook video. You can place your call-to-action on the inside of the post copy, at the end of the video with a text overlay, or throughout the video itself.
Keep it simple
As is discussed over at runrex.com, you should also avoid adding overcomplicated videos or throwing too much at your users at once with one video. By emphasizing one simple and easy-to-understand point, you will increase the chances of your video being viewed. An easy-to-digest and understand the video is likely to not only be viewed but also shared by the audience.
Leverage Facebook insights
Facebook also provides you with a chance to glean useful insights about your video such as watch time, total minutes, among others. You should, therefore, make sure that you take full advantage of these insights when you add video on Facebook, allowing you to optimize your current videos while also helping you plan future Facebook social strategy.
Tailor your copy to Facebook
If you have a presence on multiple social media platforms, then the subject matter experts over at guttulus.com, are adamant that you avoid sounding generic and automated across said channels by tailoring your copy specifically for Facebook. Take advantage of the longer character limit per post on Facebook to write a more detailed description, while also writing long comments due to the longer comment character limit.
Engage with comments
Speaking of comments, another tip for adding video to Facebook is making sure that you engage with the comments that your videos will get. Don’t ignore comments, and if viewers comment on your video, make sure that you replay to them as soon as possible and like their comments. This, as is discussed over at runrex.com, is a great way to engage with and build trust and loyalty with your audience.
The power of thumbnails
One way you can capture the attention of your audience, and increase the chances that they watch your video, is adding engaging thumbnails, as is explained over at guttulus.com. Thumbnails are the images that users see if the video is not on autoplay, and if it is engaging, it will entice users to want to click on and watch the video.
Select the preferred audience for your video
Relevance is also extremely important when adding a video on Facebook, as per the gurus over at runrex.com. This is why you must select a preferred audience for your video to ensure that your video is shown to the right audience to ensure it is as effective as possible. you can also make use of the audience restrictions provided by Facebook to limit the people who can see your video and make it even more targeted.
Feature a video on your page
You should also consider featuring a video on the “Videos” tab of your page, which is yet another tip when adding a video on Facebook. These videos autoplay and can be an excellent way to showcase your best video to those who may be interested in your videos.
Remember, if you are looking for more information on this and other related topics, then the gurus over at runrex.com and guttulus.com have you covered.