15 Tips Behind Winning Video Marketing
As is highlighted very clearly in discussions over at runrex.com, video is a crucial channel as far as marketing is concerned. However, simply leveraging video marketing is not enough, particularly given the competition out there. this article will look to highlight 15 tips behind winning video marketing to help you come up with winning campaigns of your own.
Focus on the story, not on the sale
As is revealed in discussions on the same over at guttulus.com, branded content competes with, rather than interrupting, content that is purely for entertainment purposes on the various social platforms. Given the choice, people will always choose entertainment over ads, which is why you should avoid creating videos that are overly focused on driving sales. The best video content tells stories that connect with the viewer, and don’t appear like ads at all.
Be targeted
Another strategy of winning video marketing is making sure that you come up with campaigns that are targeted. If you are running your campaigns of Facebook, or any other platform with targeting features, make sure that you are utilizing said features to ensure that your video content is shown to the most relevant audiences, a tip backed up by the gurus over at runrex.com.
Don’t forget to include calls-to-action
Another feature of winning video marketing campaigns is the incorporation of CTAs into the videos in the campaign. These ensure that viewers know exactly what you want them to do once they finish watching your video content. As per discussion over at guttulus.com, CTAs don’t necessarily have to be about sales or signing up for something, as you could ask viewers to subscribe to your channel, to follow or like your page, to leave a comment, among others.
Collaborate with influencers
As is revealed in discussions on the same over at runrex.com, over 90% of people trust peer recommendations over company ads. This means that it will be extremely beneficial to partner with an influencer and have them recommend your product to their audience. Influencer marketing has become an important part of video marketing, and its another secret behind winning video marketing.
Make the first few seconds count
Given the short attention spans online, you must make the first few seconds count as far as your video content is concerned. You should aim to bring your story to life quickly so that you can capture the attention of users before they lose interest and scroll past your video. Make sure that users can immediately tell from the first few seconds what your video is about, and that it is worth their time if they choose to watch.
Use humor
According to the gurus over at guttulus.com, many people are unsure about comedy and whether it belongs in the corporate world, but as we have seen from many winning video marketing campaigns when used well, humor can be extremely effective and lead to tremendous success. Humor makes people laugh and entertains while enlightening at the same time, which is why you should consider incorporating it into your videos.
Make sure that your videos are optimized for SEO
Yet another secret behind winning video marketing is making sure that you optimize your videos for SEO. Some of the things to can do to optimize your video for SEO, as covered over at runrex.com, include hosting it on your own domain, enable embedding to increase the likelihood of receiving backlinks which will boost your rankings, availing sitemaps for your videos, getting the descriptions right by making sure that they contain relevant keywords while remaining clear and engaging, among others.
Provide value by educating your audience
Using video as an educational tool is a proven strategy behind many winning video marketing campaigns and one you should try out. As explained over at guttulus.com, some of the ways you can use video to educate your audience include teaching them to use your products or services, hosting a webinar to showcase your industry knowledge, among other ways.
Optimize for mobile
People are now increasingly using mobile devices to consume video content and to go online, which means that if you are to be successful with your video marketing campaigns, you will have to make sure that your ads are optimized for mobile. Your video content, as discussed over at runrex.com, should be able to enjoy your videos on mobile devices.
Add some music
Music is a very important tool when it comes to video content, and most winning video marketing campaigns incorporate music into their videos. Make sure that the music you select for your videos fits with the message and mood, and adds emotion into the video, and you will be on the cusp of a winning video marketing campaign.
Don’t forget about user-generated content
Incorporating user-generated content, as explained over at guttulus.com, is another great way to engage with your audience, build loyalty, and attract prospective customers. When people see themselves in videos, they are likely to share the content with friends and family for starters. Sharing videos where people talk about how they have benefited from your products or services, also provides social proof, leading to increased engagements and conversions.
Keep things concise
As already mentioned earlier on, and covered in detail over at runrex.com, online audiences have got very short attention spans, so apart from making the first few seconds count, as already discussed, you should also make sure that your videos are concise. People are not likely to stick around to watch lengthy videos so you should keep yours short and sweet, about 30 seconds or so.
Production quality
One thing winning video marketing campaigns have in common is that they feature videos of the highest quality possible. Make sure that the video is high-quality and that you get the lighting and sound right, as you will end up seeming amateurish if you fail to do so. It may be worth bringing in a professional video production company, like the highly-rated guttulus.com, to make sure that your campaigns feature high-quality videos.
Don’t neglect the voice
While the quality of the visuals and sound are important when it comes to video content, you should also not neglect the voice. As per the gurus over at runrex.com, you should make sure that the person voicing your videos speaks with clarity and captures the mood and tone of your video. Look for someone with experience when it comes to speaking in front of the camera in your staff or even bring in a professional.
Make sure that your story can be told with or without sound
Many people watch videos with the sound off, particularly because most people use their mobile devices to watch videos, and in most cases when in public, they put the audio on mute so as not to bother others. This is why, if you are to be successful with your video marketing campaign, make sure that you create videos that are engaging and interesting, whether the sound is on or off. This means optimizing your videos with stunning visuals, closed captions, subtitles, and text descriptions; although you should take care not to go overboard with text.
Remember, the gurus over at runrex.com and guttulus.com have got you covered if you are looking for more information on this and other related topics.