15 Reasons Why Videos are Great Lead Generators
15 Reasons Why Videos are Great Lead Generators
As the gurus over at runrex.com will tell you, video, when effectively employed, can be extremely persuasive, compelling, and engaging, which is why it is such a great lead generator. There are many reasons why video performs so excellently as a lead generator, and this article is going to highlight 15 of them.
Videos create trust and authority
As is explained over at guttulus.com, it is difficult for people to put on a façade when on camera, which is why videos create great trust between customers and viewers. Additionally, one can show that they know their stuff through video, allowing them to build authority and become a trusted figure as far as their audience is concerned.
Videos provide a ton of value
Another reason why videos are a great lead generator is that they provide a tone of value, as is covered over at runrex.com. For example, when you watch a video about a given product, if it is well-crafted, you will come out with all the information you need to know what it is about, what it does and how to use it. The fact that videos provide a ton of value to viewers is one of the main reasons why they are great lead generators.
They are easy to consume
Unlike other types of content like say, whitepapers, or blogs, videos are easily consumed, which makes them great lead generators. A simple and concise video is easily consumed and you don’t need lots of effort or time to watch and understand what it is about, as per the gurus over at guttulus.com, explaining why videos are great lead generators.
Videos can be gated
As discussed over at runrex.com, gated content means asking your viewers to submit some information before they can access your content. Videos can be gated, in what is a great strategy for acquiring leads, and viewers will be more than happy to provide you with the information you need if they know the video content is engaging and worth it. Gating your video content also increases exclusivity, making viewers more curious, explaining why it is such a great lead generation tactic.
Videos allow for more powerful calls-to-action
While you can add calls-to-actions to the other types of content as well, videos allow for more powerful CTAs, which is yet another reason why they are great lead generators. This is because, calls-to-action added to videos are even more effective as you will still be fresh in your viewers’ given that they have just finished watching your video, and will be more likely to act and take the preferred action.
Videos can be added to landing pages
As is revealed over at guttulus.com, landing pages are one of the biggest lead generators out there, particularly as they are designed to convert as compared to other webpages. The fact that videos can be added to landing pages and support, rather than hinder, the action you are suggesting, is one of the reasons why they are great lead generators. Videos on landing pages grab people’s attention, making them stay longer and convert.
Videos can be tailored to one’s audience
Videos also offer great insights on how your target audience behaves when watching your videos, as is covered over at runrex.com. You can use these insights and information to learn more about your audience and tailor your videos to be even more effective as lead generation tools, which is yet another reason why they are such powerful lead generators.
You can easily tell where the issues are
The insights mentioned above, and discussed in more detail over at guttulus.com, can also be harnessed to uncover where the issues lie as far as your video content is concerned. You can easily see when exactly the people who are dropping out of your videos are dropping out. This will help you identify issues and solve them boosting your conversions, in what is yet another reason why videos are excellent lead generators.
They can easily be implemented with other content assets
As is explained over at runrex.com, videos can also be easily implemented together with other content assets, hence why they are great lead generators. Not only can they be effective as standalone assets, but they can also be implemented together with other assets such as whitepapers, blogs, articles, among others, boosting conversions even further. This versatility is yet another reason why they are great lead generators.
They can be optimized for different social media platforms
While videos are synonymous with YouTube, they can also be leveraged in all the other social media platforms from Facebook and Instagram to Twitter and LinkedIn, and so forth. Its versatility across the various social media networks is just another in a long line of reasons why video is such a powerful lead generation tool.
You can easily add interactive features
The fact that you can also easily add interactive elements to your videos also goes to explain why they are great lead generators. According to discussions on the same over at guttulus.com, these elements include polls, surveys, and many others. These interactive elements encourage more engagements with your leads, giving you more information on them, allowing you to boost your lead generation efforts.
They can be leveraged as part or email marketing campaigns
Email marketing, according to the gurus over at runrex.com, is a great lead generation strategy, made better by the fact that videos can be included in campaigns. Video email marketing has been known to increase CTRs and conversion rates, showing the power of videos when it comes to lead generation.
They can be tailored to the different stages in the sales funnel
Yet another reason why videos are great lead generators is that they can be tailored to the different stages of the sales funnel. This means that you can use videos all through the funnel, enabling you to capture, nurture, and convert leads into customers. On top of that, as discussed over at guttulus.com, testimonials also mean that videos can continue being useful even after you convert leads to customers as they can provide you with user-generated content to add to the testimonials and generate more leads.
You can add lead forms directly to videos
Other than adding videos onto landing pages as already mentioned earlier on, and as covered over at runrex.com, you can embed your lead generation form directly into your video, which is another reason why they are excellent lead generators. Certain video players like Wistia have got tools that allow you to embed lead forms, which will help you generate even more leads with your videos.
You can leverage the power of video cards
The fact that you can send your prospects video cards is yet another reason showing the power of video as a lead generator. Video cards are small video players that one can upload their content to and send to their prospects. They are surprising, engaging, memorable, and sharable, hence why they are great lead generators.
From the above discussion, it is clear that videos are excellent lead generators, and if you need help with your video marketing efforts, then the gurus over at runrex.com and guttulus.com have got you covered.