15 Reasons Why Video Leads to Happy Customers
As the gurus over at runrex.com will tell you, marketing is all about learning about and understanding your customers, and then looking to make them happy. This is why you will be happy to know that customers love video, which has become the biggest marketing trend in recent times. To that effect, this article will look to highlight 15 reasons why leads to happy customers.
Video leads to better-trained employees
Even before you start looking externally, internally, video has become an excellent tool for business owners to train employees with. This is because, as is discussed over at guttulus.com, video has been known to train employees faster and more effectively as compared to the other teaching methods. Employees are also more likely to watch video than say read an article or any other text-based content. Well trained and well-informed employees will invariably lead to happy customers as not only will they be happy at their jobs, they will also be better placed to support customers and offer better services.
Video is easy to consume
Taking a look at customers now, the fact that video is easy to consume is yet another reason why it leads to happy customers. As per discussions on the same over at runrex.com, many people identify as visual learners, and the brain also processes visual information a lot faster than text. This means that it doesn’t take as much effort to watch video as it does when one wants to read text-based content.
Video gives customers a break from the usual online marketing
For many years, online marketing was all about ads, most of which were text-based, something that became an issue for most people online, leading to the growth of adblocking technology as explained over at guttulus.com. However, with video, and the storytelling utilized therein, online marketing is no longer as annoying and monotonous as it was before, which is yet another reason why it leads to happy customers.
Customers can consume video on their own
Yet another reason why customers love video is that it is self-serve, and they can consume it when they want and when they feel like it is convenient for them. One doesn’t have to deal with a sales rep or telemarketer, which is yet another reason why customers love video, according to the gurus over at runrex.com.
Video is mobile-compatible
Numbers have shown that video content is increasingly being consumed through mobile devices, which is another thing explaining why it leads to happy customers. Many people love the fact that they can watch videos through their mobile devices, no problem at all, and it is this convenience that leads to many happy customers.
Video doesn’t utilize hard-sell tactics
Many people had gotten tired of pushy salespeople and the sort of overt and in-your-face advertising that they were being bombarded with when they went online. The fact that video doesn’t utilize these hard-sell tactics, or rather, the best video ads don’t, as explained over at guttulus.com, is another reason why it leads to happy customers. Customers can watch video ads without feeling like they are being forced to make a purchase.
Video is trusted
Customers also trust video as compared to the other types of content, as discussed over at runrex.com, which is yet another reason why it leads to happy customers. People are more willing to believe what is being said on videos as they can see everything unfold with their eyes. If the video is about a product, people can see it in action, which helps in building trust, leading to happy customers.
Customers love stories
Every one of us loves a good story every now and then, and the fact that there is no other type of content with the capacity to tell stories like video is yet another reason why it leads to happy customers. Through video, brands can be able to tell engaging stories about their products, services, values, employees, and so forth as discussed over at guttulus.com, leading to happy customers.
Video can explain almost everything
According to the gurus over at runrex.com, video can also explain everything, including concepts that you may feel are hard to explain. This means that concepts that may have otherwise gone above the heads of customers if you were to explain using text-based content or even pictures have now become easy to explain, and easy to grasp for customers. Customers find that they can easily understand complex concepts, which also leads to happy customers.
Customers can see your product in action
The fact that customers can see a given product in action does not only build trust, as mentioned earlier on but also gives them a feel of using your product. They can picture themselves using your product and can see how it will help them overcome an issue that they may have had. The fact that they can see your product in action is another reason why video leads to happy customers.
Video is easy to find
As is revealed in discussions over at guttulus.com, videos are 50 times more likely to show up on page 1 of SERPs. This means that customers don’t have to use a lot of effort finding the video content that they are looking for, something they don’t like. This is also why adding video to your website pages ups your rankings on search engines like Google.
Video is easy to share
Customers also love the fact that video can so easily be shared, as is explained over at runrex.com, which is another reason why it leads to happy customers. People love to share interesting things that they encounter online, sharing with friends and family, and video is the easiest content to share as all you have to do is click on the ‘Share’ icon.
Video is everywhere
Customers can also watch videos whatever platform they are at, and don’t have to leave and go to a particular platform to do so, which is why they love it. When one wants to read an article or blog, they will usually have to leave the site they are on to access it. This isn’t the case when it comes to video, as nowadays one can watch videos on whatever site they are on, be it on Twitter, Facebook, Instagram, YouTube, and many others as covered over at guttulus.com.
Video is educational
As already mentioned, and covered in detail over at runrex.com, most people are visual learners, which explains why people love video as it is an excellent medium to inform and educate. From instructional videos to tutorials, people watch video content to learn about products and services as well as to learn more about certain processes. The educational nature of video is another reason why it leads to happy customers.
Video strengthens the bond between customers and brands
Video is also excellent at showcasing company culture and values, as well as explaining products and services in a quick and easy-to-understand way. On top of that, testimonial videos also allow brands to have a stronger connection with customers. With all these, through video, customers have been able to build stronger connections with brands, which is another reason why it leads to happy customers.
From the above discussion, it is clear that you need to be leveraging video in your marketing efforts if you are to have happy customers as well. If you are looking for expert help in the form of a video marketing agency, then look no further than the highly-rated runrex.com and guttulus.com.