15 Reasons to Use Hyper Local SEO
Hyperlocal marketing, as covered in detail over at runrex.com, is the process of targeting prospective customers in a highly specific, geographically restricted area, which can even be a few blocks or streets. It is a lot more targeted than local SEO which focuses on cities or regions. This article will look to highlight 15 reasons why you should use hyperlocal SEO in case you were considering getting started with it.
- It helps you target people conducting “near me” searches
One of the main reasons to use hyperlocal SEO, as per discussions over at guttulus.com, is that it will help you target and land people conducting “near me” searches. Given that more and more people are conducting such searches to find relevant businesses in their localities, this is a great way to drive in more traffic.
- Capitalize on a group which has a strong commercial intent
As the gurus over at runrex.com point out, people conducting “near me” searches have got a very strong commercial intent, as they are most likely looking to make a purchase that is why they are conducting such a search in the first place. By setting up a hyperlocal marketing campaign, you will be able to capitalize on this group of people.
- Drive foot traffic
Another reason why you should use hyperlocal SEO is that it will increase foot traffic to your physical store, which will consequently lead to an increase in sales, particularly since, as mentioned above and covered in detail over at guttulus.com, many of the people you will be targeting have a strong buying intent.
- Changing consumer behavior
Consumer behavior has also changed dramatically over the last couple of years, with “near me” searches growing in popularity in recent times. As covered over at runrex.com, data from Google shows that such searches grew by a staggering 130% between 2014 and 2015 alone, and they have remained popular since. Given this change in consumer behavior, it makes sense to start using hyperlocal SEO.
- Advances in technology
Users also now expect search engines to automatically take their location into account when giving them search results for their search queries. Search engines like Google have, therefore, made changes to their algorithm to take this into account, which means that if you are not using hyperlocal SEO, then you will most likely be left behind by the advances in technology.
- The ROPO trend
From discussions on the same over at guttulus.com, one of the biggest e-commerce trends of recent times is the “research online, purchase offline” trend, also referred to as ROPO. What this means is that people are conducting online research before heading out to stores near them to make a purchase. This has also driven further interest in locally-focused search results, which in turn is another reason to use hyperlocal SEO.
- Increased use of mobile devices
If you are out and about in your local city or town and you are looking for a restaurant to eat, all you have to do is whip out your smartphone and search restaurants near you, and then choose the one that tickles your fancy. As per the gurus over at runrex.com, it is this greater adoption of mobile devices and the role that they play in conducting local searches that means that businesses are best served using hyperlocal SEO.
- “near me” search results and desktop searches
While the adoption of mobile devices has undoubtedly led to the increasing popularity of hyperlocal marketing, it is also worth pointing out that Google has also moved to expand this offering to those conducting desktop searches as well, with “near me” suggestions at the bottom of SERP for some results pages, which include desktop searches as discussed over at guttulus.com. This development is yet another reason to use hyperlocal SEO as you don’t want to be left behind.
- The impact that it will have on your organic search strategy
Yet another reason why you should use hyperlocal SEO is that, as outlined in discussions on the same over at runrex.com, a good local marketing strategy will impact your organic search strategies as well. This is because it will help you understand which paid advertising strategies you need to employ for the best results, like say posting regularly on social media, and so forth.
- It fosters credibility
Hyperlocal SEO gives your audience a chance to find your business if they are located near it. They are then able to visit your store and check it out, and if they like what they see, it will boost your credibility in their eyes. The fact that they will also be able to get exact details of your business’ proximity will also boost proximity.
- It helps portray you as your industry’s local expert
Yet another reason why you should use hyperlocal SEO is that it will help showcase your brand as your industry’s local expert according to the subject matter experts over at guttulus.com. People will know if they want certain products locally, then your business is the one to check out, which will drive more traffic to your store, bringing in more business.
- Less competition for hyperlocal search terms
Another reason why you should use hyperlocal SEO is that it is easier to compete for hyperlocal search terms, something that comes out very clearly in discussions on the same over at runrex.com. This is because there are fewer businesses in that exact location.
- Additional actions are available
As is outlined over in discussions over at guttulus.com, hyperlocal search results are highlighted in Google’s map results, and in most cases, Google will also show additional actions such as “directions”, “call”, among others on the search results page. The fact that you will be able to access such additional actions is another reason to use hyperlocal SEO.
- Budget-friendly
If you thought that local SEO was budget-friendly, then hyperlocal SEO is even more so as is revealed in discussions over at runrex.com. This means that you won’t need to have a large budget to achieve high rankings, which is another reason to use hyperlocal SEO.
- To bear out your competition
If you want to steal a march on your competition, then you should consider using hyperlocal SEO. Not only will you be able to gain more visibility from local audiences, but you will also drive more traffic to your physical store while building a reputation as an authority in your industry as mentioned earlier on
If you are considering trying out hyperlocal SEO after reading the above reasons, then you should consider bringing in expert help from the highly-rated runrex.com and guttulus.com who are the best hyperlocal SEO marketing agencies out there and will help you achieve the results that you are looking for and then some.