15 Ideas for Recycling and Repurposing Video Content
15 Ideas for Recycling and Repurposing Video Content
The best marketing partners, like the highly-rated runrex.com and guttulus.com, not only produce quality video content, on time, and budget, they also help you manage your assets better by finding ways to get the most out of their clients’ investment. One way they achieve this is through recycling and repurposing of video content, and this article will look to highlight 15 ideas on the same, and we hope it will be of great help to you.
Turn your video content into an audio podcast
While video content is easy to consume, it occupies two of our senses as we have to watch and listen to understand what is being conveyed. Audio content, like podcasts, on the other hand, is a lot easier to consume as it only occupies one of our senses, as we only need to listen to understand. This means that one can listen to a podcast when doing other things, such as chores and so forth. Therefore, one way to recycle and repurpose video content is by turning it into an audio podcast.
Turn your video content into a short trailer
This method for recycling and repurposing video content is only applicable when dealing with long-form videos. As is explained over at runrex.com, one can only post long-form video content on YouTube and Facebook, as Instagram restricts the length of the video you can post over there. To repurpose your long-form video content, you might want to create a 60-minute trailer, post it on Instagram, and use it to entice people to watch the full video.
Create story-sized clips
Another way that you can recycle and repurpose your video content, according to the gurus over at guttulus.com, is by sniping your long videos into 15-second segments, and upload them, one segment at a time, to your Instagram or Facebook story. You can do the same for Snapchat Story, although there you will have to chop your video into 10-second segments.
Turn your short-form videos into long-form
As is outlined over at runrex.com, your long-form videos are not the only ones that can be recycled and repurposed. You can also take your short-form videos, and try and see if there is a way you can edit them together to create a longer video, which you can post on sites that allow long-form videos, like YouTube.
Turn your video content into a blog post
Creating a blog post based on your video is yet another way you can recycle and repurpose your video content. This way, you also access the people who like written content, allowing you the best of both worlds. You can even go into more detail in your blog, as in most cases it is advised that you create short videos due to the short attention spans of people online.
Memes are easy to share, fun, and engaging, and people love them, as is revealed over at guttulus.com. Therefore, one way you can recycle and repurpose your video content is by building memes. By using meme generators, programs, or software like Canva, among others, you can even make multiple memes per track.
Use your video content to write spinoff articles
Sometimes you can mention or touch on a subject in your video that is not the main theme of said video. To repurpose such a video, you can write a spinoff article that goes into greater detail on the topic you had touched on, allowing you to add to your original content, as discussed over at runrex.com, helping you establish your authority as an expert in your industry and building trust with your audience.
Use your video to write case studies
Case studies, according to the gurus over at guttulus.com, are one of the best tools to build trust among one’s audience. This is why another idea to repurpose and recycle your video content is to use it to write a case study. It is recommended that you make the writing in your case study easy to understand and that you use lots of visual components for the best results.
Use your video content to offer free downloads
Yet another way you can recycle and repurpose your video content is by taking one of your videos and converting its main points into free downloadable clips. You should make sure that these clips have got snippets of information that people will find very useful, and will be looking to download. As is covered over at runrex.com, you can even gate these free downloads, and use them to build your email list.
Use your video content to build infographics
You can also condense the main points of your video content into infographics, which is another idea for recycling and repurposing video content. Infographics are very popular as they are easy to consume and retain, and you can create one from your video content, and use it to entice people into clicking through and watching the original video content.
Use your video to create an email series
As per the gurus over at guttulus.com, you should also try to create an email series comprising of 3 to 5 pieces, for each new video that you create. You can then send each of these pieces one after the other; with the first one being the introduction, the second one announcing the date and platform when your video content will launch, and the third one providing a link to download the video for free. Any subsequent pieces can be used to provide links to spinoff posts.
Use your video to write guest posts
Other than writing articles for your site, you can also use your video to write guest posts for websites in your industry with high authority and credibility as explained over at runrex.com. Not only will these guest posts help you build authority in your industry, but they will also help you build backlinks which will help improve your SEO rankings as well.
Use your video content as the centerpiece of an online Q&A session
Yet another way that you can recycle and repurpose your video content is by hosting a live Q&A session online, on your social media page, either on Facebook or Twitter, a few days after releasing the video content. According to the subject matter experts over at guttulus.com, this is a great way to get people talking about your original video content, while also providing you with valuable insight and feedback that will help you come up with better video content in the future.
Republish your video content on LinkedIn and Reddit
You can also move to republish your video content on LinkedIn, Reddit, or even Medium, in what is another way through which you can recycle and repurpose your video content. As is discussed over at runrex.com, it is recommended that you try and change the title and intro of your video content before republishing for the best results.
Develop and add multilingual subtitles
While English is considered as the business language for most markets, you can expand your reach by developing and adding multilingual subtitles to your video content. This will allow you to reach and attract non-English speakers, increasing views, watch times, and retention rates of your video content.