13 ways to market yourself and your business with no money
Marketing yourself and your business is a priority especially for small businesses and startups. The ultimate challenge always manifests in the form of finances that will propel the marketing strategies and ensure that they yield desired results. What most marketers don’t understand with the advertising world is that it only takes a planned effort to make people notice you and this is the strategy people should be targeting. ppchire.com is a platform that has opened the floodgates on strategies to in marketing for small business and here is a presentation on 13 ways to market yourself and our business with no money.
Structure public relations and referrals
Whether it is a local news outlet or bloggers, the idea is to give them some interesting angle or twist and ask them to give you a mention when they get traffic for the same. You can also get referrals and structure a referral program that will enable you reach out to millions of people.
Target online directories
Online directories are the yellow pages of the digital age. All search engines including Google, Bing, Yahoo among others have online directories and by placing yourself and your business in the directories; you place yourself in front of the target audience. Your business will show up in the searches the target audience makes and this is evidence to the fact that free listings work nicely.
Create an online network
An online network will be your absolute winner when trying to market yourself and your business as it is what will drive people towards you. The goal is to follow and engage people which is what will create a following for you.
Focus on online reviews
When you get reviews on directories, review sites and third party websites; you are able to market yourself on a whole new level and this is what increases exposure for you.
Partner with non-competing businesses
If you have a non-competing business that you share clientele with, it is even the better since you can be sure that your relationship will lead to great exposure for both parties.
Ride social media wave
Most small businesses with no marketing budgets have grown big using social media. From Twitter to Facebook, the goal is to provide content your target audience will find interesting and relevant and this will automatically give you exposure.
Cross-promotion
In order to market yourself and your business, cross-promoting services and products especially using flyers, email lists and coupons is what you should be targeting. Being active on social media on the select pages of the cross-promoting business is another angle to exploit in trying to gain a foothold on the marketing front.
Use LinkedIn as a platform
LinkedIn is perfect for promoting yourself and marketing your business at the same time. It enables you connect with potential clients including the chance to start and join group discussions. You can also have the opportunity to form partnerships as LinkedIn is the hub of online networking on a professional level. You can capture the attention of the target audience by providing a perspective in the discussions and linking to content the target audience will find useful. This way, you will have successfully marketed yourself and your business.
Target trade shows and industry events
This is where you make a name for yourself and your business. Tradeshows are where you receive record orders for your product or service since it is the platform for people to learn the industry and identify what you do. Utilizing tradeshows is a way of gaining free marketing since it brings the target audience to you hence no customer acquisition costs.
Make Pinterest your interest
With the opportunity to have photos link back to the specific webpages, Pinterest is the perfect way to promote your business and yourself on the online platform. Pinterest is perfect for e-commerce since it markets you, your business and your brand all in the same setting.
SEO
It is, and will remain, the most effective way to target consumers on the digital platform. With SEO, you get to impact how people can get to you and this is the way to get more subscribers and clients.
Utilize YouTube
Video marketing on YouTube is a chance of a lifetime for you if you need to market yourself and your business with no money. Upload targeted videos that paint you and your business in the face of the target audience and you will find customers lining up.
Do blogging
The beauty with a blog is that you can establish the groundwork for an effective promotion platform that will result in you and your businesses gaining the exposure you need. A blog can talk about anything and everything related to the industry you are in which is the best way to reach out to the target audience.