13 User Experience Mistakes That Could Ruin Your Conversion Rate in Houston Texas
All sites that want to gain value from the internet exist to convert. If your site is not converting, you are not making any revenue. For instance, one of the sites with the highest conversion rate today is Amazon because of a great UX.
When a user feels comfortable on your site, it is most likely that they will convert. However, many sites out there today still make a huge mistake of failing to improve the UX. By boosting the UX just a bit, the conversion rate might grow by over 400%. Here are some of the common mistakes that we at RunRex think you should avoid.
Offering few payment options
At the end of the funnel is the option to pay for goods. However, some of the online stores online provide one or two payment options. They simply do not want to go the extra mile and include as many payment options as possible. However, when you do this, you are excluding many other customers who prefer alternative payment options. Work with a software engineer and bring on board as many options as you can.
Crowding the Site with ads
Ads can be a great way for you to make some extra revenue from your traffic. However, it can actually ruin the shopping experience for visitors. Some sites will attempt to have a site pay for itself by putting up as many ads on every free space as possible. However, it only makes the site look untidy. Most users will not trust you with their money if your site is full of clutter.
Not following the norms of web page design
One of the norms of web design today is having as much white space and less text. However, some sites will attempt to ignore such rules. These are industry-tested rules that have been accepted for a reason. If you attempt to go around them, it will only end in misery for you.
Playing down the visuals
When most visitors come to your site, they are not interested in the huge amounts of text you took so long to prepare. Most of them want to check the site fast and find what they need. If they cannot find it visually, they assume it does not exist.
Failing to utilize breadcrumbs
If you visit a major e-commerce site like Amazon, they always have simple breadcrumbs that allow the user to navigate back to any page they had visited with ease. Having a navigation bar at the top is not enough, especially for a site with many pages.
Failure to rank products in the search results
When you search for something on Amazon, you will often get the products with the most positive review at the top followed by others. When this happens, it increases the chances of you making a purchase. Implement this on your site to grow conversions.
Few filtering options
Most sites that sell services or products online will only have one or two filtering options. However, if you want to grow conversions, offer as many product-filtering options as you can.
Being frugal on product details
When a customer settles on a certain product, they want to know as much about it as possible. Even tiny detail such as dimensions may help them make their choice.
Lack of shipping information
Before a customer fills in their credit card data, they want to know things like how much it will cost. If you do not tell them, they will abandon the cart most of the time.
Failure to communicate
After the customer makes the purchase, ensure to send him or her updates on the progress of the shipment. This will give them the confidence to shop with you next time.
Failure to update web design
If the last time you updated your web design was five years ago, you need to have it upgraded. It does not matter how well you think it is doing, it could be better.
Lack of a prominent call to action button
If you do not invest time and effort into making the CTA button visible, do not expect potential customers to try to find it. It is your job to make it as visible as possible. Besides that, you need to make it as enticing to click as possible.
Slow loading time
One of the most important metrics for ranking any site in search results is loading time. However, it also affects whether visitors will buy from you or not. If it takes more than three seconds for any page on your site to load, visitors will just abandon carts. They have too many other options on the internet today.
Who is RunRex
RunRex is a full digital marketing solutions provider. They have been doing this for a few years now under the capable leadership of Tony Guo. The company is dedicated to the enhancement of how business-customer interactions take place for better conversion rates.