13 unethical ways to increase traffic to your website
Increasing traffic to your website is arguably your ultimate goal and this means that your willingness to use available strategies is at an all-time high. There are ethical and unethical ways to increase traffic to your website and the choice on either avenue depends on your capacity and your sense of posterity. Much has been documented about the ethical ways but few delve into the unethical modes. Platforms like bitgale.com have extensively explored both avenues and here is a review of 13 unethical ways to increase traffic to your website.
Using doorway pages
Some marketers have been found to create doorway pages that are consequently used as landing pages that will answer the search query that users may have. By using unique content and media, the doorway pages offer solutions to what the target audience needs to hear and learn about.
Leave an unanswered question
The idea here is to provide a detailed beginning and convince the target audience that you know what you are talking about and then leave them hanging when you are supposed to provide the big punch. The catch is that you must promise to have the rest of the answers on your website. This leaves them with the desire to know more which in turn drives traffic to your site.
Pay for shares
This boils down to influencer marketing where you get the influencers to share content that links back to you. This is an effective yet unethical way to drive the traffic you need since you will be tapping into the following that an influencer has with the price being the payment made for shares.
Engage in guerilla marketing
Guerilla marketing is structured in two phases and it is the online one that is the point of discussion. Guerilla marketing involves strategies like slipping a link in a discussion which will ensure traffic is driven to your site of choice. Another angle of guerilla marketing that increases traffic is the sharing of links unconventionally.
Provide an incentive for every share
Some marketers are guilty of this since most provide giveaways for sharing content or posting on social media with a link that drives the traffic to their website. The key here is to provide giveaways that will incentivize the sharing process.
Structure loyalty system
Incentivizing referrals and rewarding the people within the target audience that bring in the traffic is a peculiar yet unethical way to drive traffic. It is a loyalty system that arm-twists the target audience into being brand ambassadors and micro-marketers.
User generated tagging
The whole setup of user generated tagging is responsible for creating a series of metadata that is acceptable to the search engines. The process improves relevance and precision of content which is a factor that increases traffic to a select site majorly owing to the fact that the content is flagged as relevant and educational.
In this, the step you take is subscribing to a blog and responding to the posts made by the owner of the blog while inserting your site URL in the comments. It is more successful when you target the controversial posts that have triggered a discussion.
Creating a Fandom
The creation of a Fandom is one of the unethical ways to drive traffic. The process commences with identifying the biggest fans including those who share content. Creating a Fandom will see you provide vouchers or products for these biggest fans and asking them to share the same which will make others want to have the perks thereby increasing traffic to your site.
Become a contributor
As a website owner, you can become a contributor on other sites and create content which links back to your own website. Platforms like Forbes which have the trust of the target audience can be used in this venture.
A blogger may write an article and if it is relevant to another on a different blog, a trackback is created thereby generating traffic. This is one of the standout ways of increasing traffic to a site unethically since it simply leverages traffic without investing time and effort.
Of the unethical; ways of increasing traffic to your website, inorganic sharing stands out majorly because it is seamless and makes use of available resources. When you are part of a group, you are needed to share content generated by other contributors and vice versa. When they share your content, you drive traffic inorganically and this becomes a string of events where website owners help one another to drive traffic.
It includes republishing of content on lower third party websites. With this, you can leverage the same content over and over which is a factor associated with repurposing content on a large scale.