13 tips to create content that drives a lot of organic traffic
Content drives engagement and it is this engagement that in turn drives traffic and attracts the target audience. The essence of content creation is to give the target audience what will be relevant and this is what marketers must internalize. As a marketer, here are 13 tips you need to create content that will drive a lot of organic traffic.
Teach a class
Organic traffic is only captured when a real interest is generated and nothing does that better than a class where people can learn new things and aspects. The key here is to provide information on how people can do what you do. When you teach a class, you make the content valuable which will allow people to engage and identify with the same.
Add to knowledge of the reader
The most notable tip that will ensure you create content that will drive organic traffic is making sure your content is adding knowledge to the reader. When you provide value, it is easier for the target audience to relate to what you are communicating and this is what brings in the traffic. Readers love to be informed and this is what knowledge-filled content achieves.
Entertain the target audience
The target audience can only be excited about your content if it entertains them and makes them have an incentive to engage. In entertaining the reader, you can structure a setting where you update content. The idea is to keep it fresh and relevant so that the target audience is always hooked.
Trigger a conversation around a subject
A peculiar way to drive organic traffic to a site is to trigger a conversation around a subject. Readers love to engage and learn more and the only way to do that is to interact and discuss. When you trigger a conversation around a chosen subject, the reader gets to have an avenue where they can gain unconventional knowledge they would not have found anywhere else. The idea is to spark some much-needed controversy that will instigate some discussion.
Optimize for keywords
Getting organic traffic is a function of knowing how to target what the users want to see and read about and this is only achievable when keywords are used. You can only create relevant content that will drive traffic when you optimize for the keywords that receive lots of searches.
Provide exclusive data and case-studies
One way to create content that drives a lot of organic traffic is to provide exclusive data and case studies that are relevant to the target audience. Depending on the niche or topic, exclusive data and case studies are valuable resources as they give a different angle to every discussion and provide further insight which is what readers need and expect.
Offer a unique perspective
What most marketers haven’t been able to realize with content that generates organic traffic is the fact that a unique perspective is always in the offing. The secret sauce here is to reply to burning ideas by the target audience by offering an unconventional angle that will answer the burning questions.
Choosing evergreen topics
One of the guaranteed ways to create content that will be relevant is to choose evergreen topics. You can target the appropriate topics by checking out the questions that the target audience float including the problems and challenges that they have concerns about.
Use visual content
Nothing brings in organic traffic like visual content. This is because it is tuned to capture the attention of the target audience. By using infographics, slide-shares and video production among other tactics, it becomes possible to capture the imagination of the target audience which results in increased traffic.
Update existing content
Content that was able to provide massive engagement should always be checked out and updated which will in turn bring in more organic traffic. The idea here is to structure re-promoting which brings in more engagement making it worthwhile for your website.
Expand already-ranking content
One way to create content that will drive a lot of organic traffic is to identify the content that is already ranking on the search engines. the next step is to then expand and optimize the content around the select keywords to enhance organic traffic. This is a full-proof strategy to create content that will generate desired traffic seamlessly.
Create online courses
An unconventional yet effective way to create content that will resonate with the target audience and bring in the traffic is to target online courses. This is where you structure long form content focused on user education and troubleshooting the elements that the reader cares most about.
Localize content
Ensuring your content is localized is one method to create content that will bring organic traffic seamlessly. Geo-targeting is an effective way of ensuring organic traffic flows in since the content is optimized to the specific geo-location where it is relevant.
As content is king, the real challenge always remains to be how to structure the content so that it achieves the purpose. To learn more about driving organic traffic and the role that content plays in the same, bitgale.com is the platform of choice.