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13 tips how to make live video work for your small business
Live video is the biggest winner when it comes to engagement and customer outreach platforms and it serves marketers with a way to make a small business have the capacity to impact the target audience. Live video is a powerful tool that when used correctly, can impact the scaling capacity that a small business can master. 13 tips that you can take advantage of include:
1. Bring viewers on location
It is usually very important to the target audience that they are taken to where the action is. Live videos take viewers where the action is especially if your business is running tradeshows, seminars or insight meetings and it is possible to also structure scheduled shows for the future which is a positive spin for small businesses.
2. Stream an event
Get people to have a view whether it is a podcast or interview that gets people to know more about your business. This is a significant step for a small business and the live video enables streaming of specific events that appeal to the target audience which aids in catapulting the business to the next level.
3. Provide behind-the-scenes view
Live video has a positive impact on small businesses since it enables a business provide behind-the-scenes view. Bringing an inside look into the business allows prospective customers to know why and how the business exists and the value it provides which contribute to customer acquisition and brand building.
4. Promote upcoming events
Whether it is a sale, or client appreciation event, live video is a great way to make a special announcement about the event. With live video, a small business can reach out to promote upcoming events that the target audience can be a part of.
5. Address blog queries and comments
The best way to utilize live video is to address blog queries and comments. A small business can opt to use the live video to answer and address the queries and comments that a target audience may have since it is quicker and efficient using the live setting.
6. Tease new products or services
With small businesses, market access is crucial and live video is the perfect rescue platform. With live video, you can tease new products or services and allow the target audience to identify with the business and get the necessary information out. A sneak peek of a new product or service that is being introduced to the market can be structured to great effect which also builds brand loyalty.
7. Answer the FAQ
Live videos are perfect platforms for small businesses to address the FAQs that prospective clients have. The live videos can be structured to be routes where a small business can expound on a common question that people need to understand about the business.
8. Announce limited products
The beauty of live videos is that they create immediate and direct impact, and they can be used to announce limited products or offers that the target audience should take advantage of. The products that a small business expect will be available can be announced using a live video where even preorders can be structured to capitalize on the excitement.
9. Engage with relevant social platform groups
Live video can be used by small businesses to engage with relevant social groups on the different platforms. Small businesses can have the advantage of broadcasting weekly sessions and updates that the target audience needs to know about the business.
10. Be personal
The best way to make live video work for a small business is to be personal. Don’t be afraid of pointing out what makes your business unique and what endears you to the prospective clients including why they should consider your business ahead of the rest.
11. Reveal how products are made
The best use of live video is to reveal how products are made which is what humanizes your business. People are interested to know how your products are made and how the perfection is achieved and providing an open pathway to the same is what can ensure a business scales and creates a connection with the target audience.
12. Create a contest
Small businesses can use live video to create contests where fresh offerings can be made. These can be aimed at creating a buzz which is able to reach out to more clients and get a larger market share from other businesses.
13. Focus on the community setting
With live video, it is possible to focus on the community setting which is a major step for small businesses. Businesses can target creating a following where it becomes possible to handle community discussions that are tuned towards providing solutions on how products should work. The beauty of live video with a community setting is that it is possible to form an authentic business setting for the prospective clients which contributes to the greater advantage of building brand loyalty.