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13 tips for creating compelling Instagram videos
Instagram videos rank as among the most utilized social videos with millions of users making use of the same and viewing them on a daily basis. In the current setup, 61% of businesses use videos for marketing and this goes to show just how much the use of videos has evolved and become important for both the business and social settings. In order to get the desired impact from the videos, the process of creating the videos should be unique and strategy oriented to ensure the end result is quality and compelling videos. Here are 13 tips for creating compelling Instagram videos.
1. Use an editing App
In a bid to create a compelling Instagram video, you have to use an editing app to complete and perfect the video. Whether it is for compiling some clip sections, adding titles or trimming out some unproductive scenes, an editing App is important as it covers the perfection of the clip.
2. Tell a story
The key to creating a compelling Instagram video is to tell a story and ensure your video has a storyline to build from. The idea is to plan and produce a backstory that synchronizes the video. Emotive storytelling is the ideal aspect to capture and should be oriented with a beginning, middle and an end with the ultimate subject in mind.
3. Utilize on-screen text or subtitles
Most people watch Instagram videos while at work and not during leisure hours and if the intended message is communicated through video action alone, subtitles may help take the point home. Most of the users watch video without sound and this calls for the utilization of on-screen texts or subtitles.
4. Persuasive
If an Instagram video is to be compelling, it has to be persuasive in the first instance. It should have a narrative that will convince the target audience and make them desire to have more of the same. A smooth storyline is what guarantees whether an Instagram video will be compelling.
5. Answer the “Why should I Share?” question
Any Instagram video that targets being compelling to the target audience must first of all answer the “Why should I share?” question since it is what gives the video the power to trend. Before even creating the video, the idea is to ensure you give impetus to the target audience to share the video.
6. Capture memorability
The only way to ensure an Instagram video makes the desired impact is to capture memorability. An Instagram video should feel more than a face to face engagement and it should be a character driven story that engages the target audience and produces the desired effect with ease.
7. Analyze widely-shared content
To create a compelling Instagram video, you gave to be astute when it comes to analyzing the widely-shared content to target what can go viral. By analyzing the widely-shared content and tapping into their topical presentations, it is easier to create compelling Instagram videos that will speak to what the target audience wants to view.
8. Have a professional video
A professional video is the first indicator of a compelling video. There are varied steps to be taken when creating a professional video and include; keeping the camera steady, using a tripod if you are using your phone to shoot the video, keeping the device still to get the best quality, capturing different visual perspectives and using a drone if possible.
9. If targeting audio, use external mic
As much as some users don’t view videos with audio, those that do always demand that the audio be of top quality. In order to get top notch audio, better audio effects are needed an unfortunately the built-in mics on smartphones don’t produce the best audio. External audio mics are necessary to capture the best audio.
10. Capture attention instantly
An Instagram video has to capture attention instantly if it is to be compelling enough to warrant attention from the target audience. With Instagram having a 60-seconds cap of video, it means that the first 15 seconds are crucial to capture the attention of the user. If a user is to stick around, they must be engaged satisfactorily in the first 15 seconds so that they find the video interesting enough for them to watch it to the very end.
11. Avoid digital zoom
A major tip to consider when trying to create compelling Instagram videos is to avoid digital zoom. Digital zoom leads to blurry videos in the end and the best practice therefore is to use the normal setting to capture clear and quality videos.
12. Check your lighting
Lighting is key for a quality compelling Instagram video. Smartphones have small image sensors that more often than not fail to capture quality video especially when shot in poorly lit environments. If need be, the key is to use LED lights that will complement the lighting.
13. Mix it up
Whether it is different shots, varied angles or a time lapse between scenes; it is important to have some new creative element that will create progress for your story. A compelling Instagram video is the product of creativity.