Ever since it was introduced into online marketing, Pay per Click (PPC) has truly revolutionized the way we market our products and services online. A service that requires an advertiser to pay for the ads that are published online and solely based on the qualifying clicks, PPC offers budget flexibility and an aspect of healthy competition between service providers.
For a Google PPC campaign to be deemed successful, there are some things that you have to get right. To help you get the most out of your PPC campaigns, we have put together tips on how to run a successful Google PPC campaign. Here are the 13 steps to a successful Google Pay per Click Campaign;
13 Steps to a Successful Google Pay per Click Campaign
1. Understand your objectives
The first towards a successful campaign, is understanding your goals as a company or as a brand. Do you intend to increase sales? Is the campaigned aimed at just increasing the brand awareness? Understanding the goal of the campaign will help you in budgeting and ensuring the campaign is going in the right direction.
2. Come up with an appropriate budget
Once you have defined the objectives of your campaign, the next step is to define the budget for the campaign. Remember PPC is about paying for the qualifying clicks and bidding on the right keywords.
3. Research on the keywords you will use for the campaign
PPC is a game of keywords. You will need to understand the right keywords to use for the campaign if you are to get anything from the campaign. Research on keywords that people use when looking for the products and services that you have on offer.
4. Use Tools to refine your keywords
Make good use of the available keyword tools to refine your keyword usage. There are very many tools online that you can take advantage of. These include Google Keywords tool, Wordtracker and many others. These tools will help you get a list of the right keywords to bid on.
5. Use separate Keywords for Different Ads
Using different keywords for different ads increases the chances of getting clicks and conversions from the ads. Using similar keywords for more than one ad campaign is essentially a waste of money because you will be reaching pretty much the same audience.
6. Use catchy headlines for your campaigns
The only way people will be attracted to your ad campaigns is if the headline is catchy enough. Include as many keywords as possible in the headline while ensuring that it doesn’t become too long. Long headlines shout and will drive traffic away therefore.
7. Ensure that you have beautiful landing pages and good ad copies
What next after clicking on the ad? Where does one land after clicking on your sponsored ad? If you don’t create good ad copies and landing pages, then the click rate will be high but the conversion rate will forever remain to be wanting.
8. Maintain a consistent brand story
Ensure that you have a brand story which is consistent and evident in your business. Brand stories are very important when it comes to appealing to clients. From the theme on your website to the presentation of the products you have on offer, there should be a consistent brand story.
9. There should be authenticity in your website
One mistake that a lot of people make in their quest for successful campaigns, is fooling their visitors. It is both ethical and wise to be truthful about your business. It will help your business earn positive reviews and improve the sales.
10. Review the performance of PPC campaigns every fortnight
For easier management, here at Runrex, we advise marketers to create campaigns that run for a maximum of two weeks. After every two weeks, check out the performance of the ads to determine the keywords that are performing well and those that are not as productive.
11. Optimize your well performing keywords
Focus more on the keywords that are doing well. Give these keywords priority and optimize your landing pages and ad copies based on these well performing ads.
12. Don’t breach any PPC rules
Google PPC has its own rules and regulations. To ensure that your campaign is not closed or flagged for infringements, always ensure that you play by the rules.
13. Consider hiring professionals
Want the best possible outcome from PPC campaigns? Then consider hiring seasoned professionals to run the campaign on your behalf. This will help you save time and money and also make the campaigns more successful.
If you are in Houston and are looking for the best PPC professionals to run your campaigns, look no further than PPC Hire and Runrex. Runrex is a full-fledged marketing agency serving both Multinational companies and small start-ups in the Houston area at very affordable rates all year round.
Give us a call about your PPC campaigns and we will give you a free quote today. Choose Runrex for the best marketing solutions in Houston.