13 Most Effective Pointers for Optimizing Your E-Commerce Conversion Funnel for Sales
In e-commerce, a conversion funnel describes the journey your customers take from becoming aware about your brand to finally making a purchase. The aim of having an e-commerce business is that people will eventually buy your products. It is therefore prudent to optimize your e-commerce conversion funnel to ensure that you are enjoying maximum sales for your brand. This article will look to shine the light on 13 pointers on how you can go about optimizing your e-commerce conversion funnel and in so doing begin to enjoy maximum sales for your brand.
The first thing you need to do is to map your customers’ journey using tools such as Google Analytics. This involves finding out the behavior changes of people when they first land on your homepage to when they find your product pages. You could also find out which one of your referring pages is the most effective. Armed with this information will make it easier to optimize your conversion funnels and boost sales.
Another pointer that will ensure you boost your sales is by optimizing your main pages. This include your homepage, product pages and category pages and given that they are the ones that make that important first impression, optimizing them is crucial if you are to be successful. Always ensure that you make the content of your main pages as compelling as possible.
The importance of lead-capture forms cannot be emphasized enough and optimizing those will definitely boost sales and increase conversion. As a rule of thumb it is always advised in e-commerce to keep your forms as short as possible as people are turned off when they have to fill out lots of fields in forms. Asking for say just the email address is better than asking for all sorts of personal details.
If you are optimizing your conversion funnel and want to boost sales, then offering free shipping is always encouraged. Free shipping usually creates a feel good factor among your customers as they feel that they are getting some sort of deal. E-commerce sites that offer free shipping usually perform better sales-wise than those that don’t.
Making your e-commerce store secure is another thing to consider when optimizing your conversion funnel as it will definitely boost sales. Since cybercrimes and credit card fraud are on the rise, making your site secure is paramount for there to be success. Ensure you have any security badges on use on your site clearly displayed so as to build trust with your customers which should do no harm to your sales.
Another important factor to consider when looking to optimize your e-commerce conversion funnel is ensuring you analyze and optimize your checkout pages. There are a lot of cases out there of people who put items on their carts but don’t actually check out. This could be solved by optimizing your checkout pages by doing things like adding trust badges as discussed above, adding more payment options, using progress bars among other measures. Surprise charges at the tail end of the purchase process are also never appreciated and should be avoided at all costs.
Conversion funnel optimization should always involve tracking of key performance indicators, our next pointer. This should be done on a regular basis so that you can get a feel on how your optimizations are doing. You should know which key performance indicators to track so that you can find out how effective your conversion funnel is.
If you are looking to boost conversion rates and therefore sales, using video demonstrations is highly encouraged. This is because studies have shown that videos are extremely effective when it comes to conversion rates as they lead to an increase in interest and engagement in your product. Just reading about something isn’t as effective as watching it that is why use of videos is highly recommended.
When optimizing your e-commerce conversion funnel you should make sure your site is optimized for mobile devices. The mistake some people make is assuming that only people using computers visit their website. In so doing they end up locking out a large number of people out who may have otherwise have accessed their site using mobile phones and tablets. Making your site mobile friendly is guaranteed to boost sales as it will boost traffic and hence conversion rates.
Another pointer that sounds obvious but is not always taken into account when trying to boost conversion rates and consequently sales is the impact of discounts. As simple as it sounds, discounts have been known to be quite effective in boosting conversion rates of e-commerce stores. Since everyone wants a good deal, discounts will definitely boost sales.
Another effective pointer for optimizing your e-commerce conversion funnel is by giving detailed product descriptions. This is designed so as the customer knows exactly what they are purchasing as they are shopping online and they therefore can’t physically touch the product or ask and attendant questions about the product. Providing adequate information on products is sure to boost conversion rates and hence sales.
When optimizing your e-commerce conversion funnel, incorporating features that allow customers to review your products is always a good idea. You can always look to provide customers with incentives so as they have the motivation to leave reviews. Giving them a platform to raise complaints will also be helpful as you will have the opportunity to look into and correct any issues raised.
There is nothing as powerful as product testimonial and by incorporating them you are likely to see a boost in conversion rates and therefore increased sales. This is because testimonials provide proof of the effectiveness of your product. With this then conversion rates are sure to get a major boost.
Optimizing your e-commerce conversion funnel should lead to an enhanced user experience which will consequently lead to improved sales and by paying great attention to the above pointers, then your e-commerce business should start to enjoy great success. For more on this and much more runrex.com is the place to visit.