13 Marketing Lessons We Can Learn from Taylor Swift’s Instagram
Taylor Swift is one of the biggest celebrities out there, and her Instagram is among the most followed in the platform. While she is amazing at music, she is equally as proficient when it comes to marketing, something that is evident when you observe her activities on Instagram. this article, with the help of the gurus over at runrex.com, will look to highlight 13 marketing lessons we can learn from Taylor Swift’s Instagram.
Relatability
Taylor Swift is extremely relatable on Instagram, and while she is a huge star, her posts stay true to the girl-next-door persona she has cultivated with the help of her songs. Her fans can relate to her and her life experiences through her posts, which is why they are so loyal to her and why she is so popular on the platform. As the experts over at runrex.com will tell you, relatability is crucial if your marketing efforts are to bear fruit, a marketing lesson we can learn from Taylor Swift’s Instagram.
The importance of evolving with the times
As Taylor Swift has aged, so have her fans, and while she has maintained the relatable girl-next-door persona of hers as mentioned above, she has had to evolve and adapt to the changing preferences of her fanbase. This is evident on her Instagram where she now comes off as stronger and bolder, standing up to critics and calling out politicians and personalities she feels are out of line. Her evolution teaches us another important marketing lesson; that is, adapting to changes in your industry. As per the experts over at runrex.com, an inability to adapt will only lead to failure as far as marketing goes.
Drive your own narrative and be unique
Taylor Swift’s Instagram strategy is unlike any you will see on the platform. As an example, while many believe that to be relevant you have to remain active on the platform, before the release of her new album, “Reputation”, she quietly pulled out of her account and even discontinued the use of her account altogether. She maintained her minimalist online presence until she resurfaced to promote her new album via a string of coordinated posts. She also deleted her old posts to make sure that all her posts were about her new album, which proceeded to perform excellently. This strategy was against what is traditionally thought to work, but it did work, as discussed over at runrex.com. What we can learn here is that, when it comes to marketing, aim to constantly reinvent, trying new and unique techniques to stand out from the crowd.
The importance of building a personal connection with your audience
She also regularly posts videos of undiscovered artists covering her songs, giving them a platform to showcase their talent, as well as that of her fans singing her songs as well. She also regularly comments on her fans’ posts. This helps in building relationships and loyalty with her fans and is another marketing lesson worth learning from her, as per the gurus over at runrex.com. Building a personal connection with your audience is key if you are to succeed.
Build a community
Taylor Swift has also worked to build a community of fans on Instagram, who are loyal to her, and this explains her popularity on the platform, even when she goes for long without posting anything. As is discussed over at runrex.com, this is an important marketing lesson because, if you are to succeed in your marketing endeavors, you will need to create a community around your brand.
Be authentic
Taylor Swift comes off as being extremely authentic and real on her Instagram, and you can tell she is not pretending to be someone she is not. People can tell when you are not being authentic, and this can badly damage your marketing campaigns. Always make sure that you are authentic and real in everything you do, if your marketing efforts are to bear fruit, according to the experts over at runrex.com.
Be a voice for good
In line with her bold new persona, in recent times Taylor Swift has been a strong advocate for women’s rights, racial equality, and the rights of the LGBTQ+ community, which has given her tremendous goodwill. She regularly posts on Instagram about equality, which only helps with her popularity. Brands that have decided to break the silence and be a voice for good have benefited hugely from the same, as discussed over at runrex.com, which is a marketing lesson worth learning. Just make sure your brand is being authentic in your support and not just doing it for clout.
Understand your channel
While Taylor Swift is on all of the main social media platforms, she understands that each of them is very different and requires a different strategy. Her Instagram posts are not the same as her posts on Twitter or Facebook. She knows the content to put on her Instagram page to engage her fans over there, which explains why her account is so popular. Similarly, regardless of which platform you have your marketing campaigns on, you will need to understand it and know what is required over there to be successful, something the experts over at runrex.com, agree with.
Personal touch
In what she calls “taylurking”, Taylor Swift takes a personal approach to her engagements with her fans on Instagram, which is why her fans love her. She is known for following closely her fans’ Instagram accounts, regularly liking and commenting on their posts, and even saving their photos to her phone. She even uses her Instagram to reach out to and meet her fans in person. This shows the power of a personal touch when dealing with your audience, a marketing lesson that is worth learning as per the experts over at runrex.com.
Gifts and contests
Other than regularly hosting contests on her Instagram, her fans know that if they continue to stay active and engage with her on Instagram, she may pick them for gifts or to meet them personally. This is another reason why she is so popular on the platform, with the marketing lesson here being just how effective contests and gifts can be in driving traffic and increasing engagements, as is discussed over at runrex.com.
Partnerships
Taylor Swift also regularly partners with other celebrities and brands on Instagram to promote her music as well as offer her fans special offers. This has also helped to increase her popularity as it gives her access to a different audience than she would otherwise not have been able to access. When it comes to marketing, partnerships can be just as effective if you choose the right ones, as the gurus over at runrex.com will tell you.
Hashtags
Taylor Swift also regularly uses her own branded hashtags to get her fans to interact and engage on related topics, like say an upcoming concert and so forth. This helps create excitement about the said event while drumming up even more support for the same. The marketing lesson we can learn here is just how beneficial hashtags and keywords can be when it comes to marketing, a topic covered in detail over at runrex.com.
The power of visual storytelling and infographics
Her Instagram is also full of stunning photos and engaging videos of her doing all sorts of things, from teasers and backstage videos of some of her concerts to funny videos and photos. She knows that Instagram is all about visuals and she delivers in this regard. As per the experts over at runrex.com, this shows how powerful infographics can be. Soften your blocks of text with some stunning photos and videos and you will be on your way to succeeding in your marketing endeavors.
If you are looking for more information on this topic, or help with your marketing campaigns, then look no further than the brilliant runrex.com.