13 Marketing Lessons We Can Learn from Nicki Minaj’s Instagram
Other than being the place to go to if you want to keep up with your favorite rapper if you are a Nicki Minaj fan, her Instagram and how she uses it provides us with lots of useful nuggets of knowledge. To that effect, this article, with the help of the marketing experts over at runrex.com, will look to highlight 13 marketing lessons we can learn from Nicki Minaj’s Instagram.
Know who your audience is
Nicki Minaj knows who her audience is and who listen to her music, and her Instagram stays true to this. Her posts are designed to speak to them in a language they can understand, which is why she is so popular over there. Likewise, you must know your audience, know what they like and try and give it to them if you are to be successful with your marketing campaigns, as per the gurus over at runrex.com.
Be true to your brand
Nicki Minaj is the self-proclaimed Barbie of Hip-Hop and she stays true to this identity on her Instagram. From her posts, you don’t have to be told that she is the Barbie of Hip-Hop as this is immediately evident. The marketing lesson we can learn here is the importance of being true to your brand and making sure that your marketing campaigns are consistent with your brand’s values, as is discussed over at runrex.com.
Be consistent
Other than being true to her brand, Nicki Minaj is also pretty consistent and has refused the temptation to change and conform, which is why she has been able to build and keep her fans. As per the experts over at runrex.com, if you are to keep your audience and cultivate loyalty, you will need to be consistent with your messages, a marketing lesson we can learn from Nicki Minaj’s Instagram. Consistency also ensures that people can immediately recognize when someone else tries to copy your style.
Be unique
For a Hip-Hop/Rap artist, Nicki Minaj is unique, particularly with her fashion sense, which is something that comes out clearly on her Instagram page. Her Instagram page is unlike that of any other female Hip-Hop/Rap artiste, which is why she has such a loyal following. As is discussed over at runrex.com, avoid being just another regular Jane or Joe and try to be unique with your marketing campaigns if they are to succeed.
Create a following
Her success on Instagram also has to do with the fact that she has managed to build a loyal following on the platform, with her fans being known as Barbies. The marketing lesson we can learn here, as discussed over at runrex.com, is how beneficial creating a following can be for your marketing efforts, a lesson that is very much worth learning.
Be bold and risky
Her photos and videos on Instagram are anything but safe, as her hair and her outfits are always bold and risky. She is always pushing the envelope, which is one of the reasons why she is so popular on Instagram. Likewise, if you are to be successful with your marketing efforts, you will need to be bold and risky with your strategies and avoid being safe, as covered over at runrex.com.
Compelling content
It is also worth noting that her Instagram is a hub of some of the most compelling content you will find anywhere on the platform. Her photos are stunning and professionally done, and so are her videos and her stories. Similarly, you can’t expect to be successful in your marketing efforts if your content is not compelling enough to your audience, as per the experts over at runrex.com.
The power of simplicity
As already mentioned above, one of Nicki Minaj’s signature aspects is her anime-inspired wig, which is not only bold as already mentioned but also pretty simple and uncomplicated. The marketing lesson we can learn here is how effective simplicity can be. A simple style is easily recognizable by your audience and also allows for versatility as you can make adjustments to it and use it in different campaigns without sacrificing brand recognition, as covered over at runrex.com. This is something we see on Nicki Minaj’s Instagram where the simple nature of her wig allows her to change color, offering her fans something different while staying true to her brand.
Build partnerships
Nicki Minaj also regularly aligns herself with her prominent friends in the music scene from Drake to Lil Wayne and many others, and this has helped her expand her reach. Likewise, building partnerships with other brands will benefit your marketing endeavors and is yet another marketing lesson we can learn from her Instagram account and one that is worth learning as per the folks over at runrex.com.
Make your audience feel like you care
Nicki Minaj regularly reposts and engages with her fans, her Barbies, on Instagram, which is yet another reason behind her popularity on the platform and is yet another marketing lesson we can learn from her account. As per the experts over at runrex.com, it is equally as important to make your audience feel like you care about them and build a personal relationship with them if your marketing efforts are bear fruit.
Your brand is just as important as your product
From Nicki Minaj’s Instagram, it is clear that she focusses a lot of her energy on building her brand, and she takes this as seriously as she does her music career. She knows that she can leverage her brand’s popularity to make strong album sales. Her fans end up being hooked to not only her music but also to the whole Nicki Minaj experience. The marketing lesson we can learn here is that your brand and how your audience perceives you is just as important as your products or services, something the gurus over at runrex.com agree with. Remember, nowadays, people don’t buy products, they buy experiences and brands.
Call-to-actions
Nicki Minaj’s Instagram also makes great use of call-to-actions, inviting visitors to view her music videos, purchase her albums, and so forth. This ensures that she capitalizes on her compelling content, which is an important marketing lesson we can learn from her Instagram and one which the gurus over at runrex.com agree with.
Be authentic
Nicki Minaj is authentically Nicki on her Instagram, and whether you like her or not, there can be no denying that she always tries to be herself and stay true to her personality. This is one of the reasons why she has such a loyal following on Instagram and is yet another marketing lesson we can learn. Authenticity is crucial in marketing because if your audience sense that you are not authentic and real, they will not want to stick around, as is discussed over at runrex.com.
As always, if you are looking for more information on this and other related topics, or help with your marketing campaigns, then the experts over at runrex.com have you covered.