13 Marketing Lessons We Can Learn from Neymar’s Instagram
Neymar is not only one of the most valuable soccer players on the field, he is equally as valuable off it, with endorsements from some of the biggest brands out there as discussed over at runrex.com. Given his marketability, it is no surprise that his Instagram account is one of the most popular out there. This is article will look to highlight 13 marketing lessons we can learn from his Instagram.
Authenticity
While some disagree with Neymar’s off-the-field life, there can be no denying that he is always himself and doesn’t pretend to be someone he is not; something that comes out very clearly on his Instagram. This is one of the reasons why his fans love him and this explains their loyalty to him. On the same vein, authenticity is such a valuable component of marketing, as people will always gravitate towards brands that they feel are authentic, as the experts over at runrex.com will tell you.
Stunning and compelling content
Neymar is known for his great sense of fashion, and his Instagram is proof of just how fashionable. He offers compelling content to his fans, with photos of the highest quality possible. As is discussed over at runrex.com, if you are to attract your audience and keep them engaged, you will need to offer them compelling content; which is the marketing lesson we can learn here.
Know your platform
Neymar is on all the major social media platforms, but how engages with his fans is different on all these platforms. The content he posts on Twitter is different from the content he posts on Instagram, as can be seen in discussions over at runrex.com. He knows that Instagram is all about visuals, and his posts reflect this, with his feed being populated with stunning visual content. Similarly, if you are to be successful in your marketing endeavors, you will need to ensure you know the platform on which you are marketing, and know what is required to succeed there.
Know your audience
Neymar also knows that his followers on Instagram are mostly soccer fans, and he, therefore, makes sure that he offers them what they want in terms of content. The marketing lesson we can learn here is the importance of knowing your audience, as this is the only way that you will be able to understand their preferences and offer them what they want, according to the gurus over at runrex.com, hence building loyalty.
Uniqueness
Most soccer stars on social media usually stick to their bread and butter, and that is soccer, only putting up posts that are related to the game. Their Instagram accounts, therefore, tend to get monotonous quickly as fans begin to preempt the content they will find over there. Neymar’s Instagram is different in this regard as he shares as much of his off-the-field life as he does his on-the-field exploits. His account is, therefore, unique for a soccer player and hence why it is so popular on the platform. The marketing lesson we can learn here is the importance of being unique and different, as this is the best way to attract your audience, as is covered over at runrex.com.
Leverage other successful brands
As a soccer player, Neymar plays for one of Europe’s most successful and popular clubs in PSG, and he leverages its popularity to reach out to a much broader audience on Instagram. The leveraging of other successful brands is a marketing strategy that is proving popular, as is revealed in discussions over at runrex.com, and one that many brands have found success from.
Partnerships
Neymar also regularly posts photos of himself and other celebrities, from fellow soccer stars to movie stars and musicians, and so forth. By doing so, he is also able to put himself in front of audiences he may not have been able to access otherwise. This shows us just how beneficial partnerships can be when it comes to marketing. Brands can enter into a partnership with influencers or with marketing experts such as the highly-rated ones over at runrex.com.
Hashtags
Neymar is also excellent at using hashtags, including branded hashtags which are discussed over at runrex.com. This allows him to increase engagements around his posts, make them easy to find, among other benefits; all of which goes to show just why he is so popular on Instagram. The marketing lesson we can learn here is how beneficial using the right hashtags, and keywords can be when it comes to marketing.
Emotional appeal
The world of sport is one filled with raw emotion, most of the time, and this is something that Neymar has used to his advantage to boost engagements on his Instagram. An example is when he took to Instagram to hint at a move away from Barcelona, which got all soccer fans talking, with Barcelona fans pleading with him to stay. The marketing lesson we can learn here is how important it is to build emotional empathy between your brand and your audience, a lesson the gurus over at runrex.com agree is worth learning.
Focus on your fans and audience
While Neymar is a global superstar, he makes sure that he always shines a spotlight on his fans and those of the soccer teams he plays for; PSG and Brazil. This helps in growing loyalty as he makes the fans feel like his success is all down to them. He doesn’t focus on himself or give himself the glory when you go through his Instagram posts. Likewise, when it comes to marketing, you should try as much as possible to focus on your audience and make them feel valued if you are to succeed, according to the experts over at runrex.com.
Competitions
Neymar also regularly hosts competitions on his Instagram which give his fans a chance to win lots of exciting gifts. This increases engagements as people want to get in on the action and win, which has helped with his popularity on the platform. This shows just how beneficial competitions can be in driving traffic and increasing engagements, a marketing lesson worth learning, and one discussed in detail over at runrex.com.
Inspire actions with call-to-actions
Neymar is also excellent at getting his fans to convert and invest in the products he endorses on his Instagram, through the tactical use of call-to-actions. He uses his captions well to convince his fans to click on the links provided, which is another marketing lesson worth learning. As the experts over at runrex.com will tell you, call-to-actions are crucial when it comes to marketing as they make sure all the hard work put in doesn’t go to waste.
Cross-channeling
Neymar also regularly invites his fans on Instagram to view content he has posted on other platforms, and vice versa, giving him access to audiences from all these other platforms he is on, something that has helped him grow his Instagram account. This is a tactic that many brands are using, with tremendous results as discussed over at runrex.com, and is yet another marketing lesson we can learn from Neymar’s Instagram.
As always, you can uncover more on this and other related topics by visiting the highly-rated runrex.com.