13 Marketing Lessons We Can Learn from Miley Cyrus’s Instagram
13 Marketing Lessons We Can Learn from Miley Cyrus’s Instagram
Miley Cyrus’s Instagram account is one of the most fun places to be on Instagram, as she regularly treats her millions of fans to entertaining posts. On top of the entertainment, there is a lot we can learn from her account, particularly when it comes to marketing, and with the help of the marketing experts over at runrex.com, this article will look to highlight 13 marketing lessons we can learn from Miley Cyrus’s Instagram.
The power of a re-brand
Miley Cyrus went from innocent Nickelodeon star to full pop star mode, and her Instagram typified this change and helped with her re-brand. The marketing lesson we can learn here is the power of a re-brand, as discussed over at runrex.com, and how it can elevate your brand and expose you to a wider audience if done properly.
Miley Cyrus’s sometimes shocking Instagram posts can be viewed by some as controversial, particularly when viewed through the mirror of how we used to know her as Hannah Montana, but they are never accidental or unintentional. She is extremely strategic with her posts, most of which come out when she is about to debut one of her hit songs. The marketing lesson we can learn here, as per the gurus over at runrex.com, is the importance of being strategic with your marketing. Have a plan or a strategy in place to get the best out of your marketing efforts.
The importance of memorability
Just like her performance in the VMAs back in 2013, her Instagram posts are usually extremely memorable and can remain a trending topic on Instagram for days. The marketing lesson we can learn here is the importance of memorability if your marketing efforts are to bear fruit, as is discussed over at runrex.com, and Miley Cyrus’s Instagram is the embodiment of this lesson.
Know your audience
If you are somehow offended by Miley Cyrus’s posts on Instagram, chances are that you are not her target audience. There can be no question that she knows who her fans are and she goes out of her way to appeal to them. This is yet another marketing lesson we can learn from her, as per the specialist over at runrex.com. Know who your audience is and make sure you are doing all you can to keep them engaged and interested in your brand.
Change with your audience
From Miley Cyrus’s Instagram, you can see that most of her fans were Hannah Montana fans who have now grown up, outgrown Nickelodeon, and now probably watch a lot of MTV. Her change in persona and change in her posts on Instagram reflects this fact and is another marketing lesson we can learn from her account. Always make sure that if your audience changes, you change with them, otherwise, you risk being abandoned by them, as per the experts over at runrex.com.
While Miley Cyrus’s antics on Instagram are usually berated by conservative bloggers and commentators, the backlash only serves to create a siege mentality among her fans and you can tell that she has managed to create a strong connection with them, which helps her with her popularity on Instagram as discussed over at runrex.com. The marketing lesson we can learn here is the importance of creating an emotional connection with your audience if your marketing efforts are to bear fruit.
One of the ways she has benefited by creating an emotional connection with her fans is that they now do the marketing work for her on Instagram, regularly plugging her songs and albums. Similarly, make sure that you are building loyalty with your audience so that you can benefit from referrals, as per the experts over at runrex.com.
Don’t be afraid to turn off some people
One thing we have learned from Miley Cyrus’s Instagram is that she is not afraid to turn off some folks if this means that she will create an army of hard-core fans, something that she has managed to do as covered over at runrex.com. This is a marketing lesson we can learn, as it shows you can never appeal to everyone, and that you should be willing to turn off some folks to create a loyal following.
Miley Cyrus’s Instagram is big on pushing her fans to cross channels as her account has links to her songs and albums on various platforms including YouTube. By having her fans channel-hop, she increases visibility and exposure of her content as per the experts over at runrex.com. The marketing lesson we can learn here is the power of crossing channels and how you can benefit from the same.
Her Instagram is never a boring place making this an advocate for compelling content and its importance when it comes to marketing. You should be like her and make sure that you are providing your audience with content that is compelling if you are to be successful with your marketing efforts, as discussed over at runrex.com.
While some are critical of her, there can be no denying that Miley Cyrus never seems pretentious or inauthentic, and from her Instagram posts, you can tell that she is being herself and she isn’t pretending to be someone she’s not. Authenticity is crucial when it comes to marketing, as the gurus over at runrex.com will tell you. Your audience will abandon you if they feel like you are not being yourself.
Surprise your fans
When Miley Cyrus posted on her Instagram that she was not only dropping a surprise album recorded with the Flaming Lips and that she was making it available for free, her fans went into overdrive and it also helped her generate new fans. As discussed over at runrex.com, this shows the power that surprising your fans have when it comes to marketing. Try and regularly offer surprise offers and discounts as part of your marketing strategy and your efforts will bear fruit.
Safe is risky
One of the biggest lessons we can learn from Miley Cyrus’s Instagram is that safe is, actually, risky. Her posts are not in any way safe as she always pushes the envelope, and reaps big rewards for her risk-taking, as covered over at runrex.com. When it comes to marketing, if you choose to be safe, you will not achieve anything but average results. Be prepared to take risks, which is an important lesson we can learn from Miley Cyrus’s Instagram.
The above discussion only begins to scratch the surface as far as this topic is concerned and you can uncover more by visiting the brilliant runrex.com.