13 Marketing Lessons We Can Learn from Lady Gaga’s Twitter
While Lady Gaga is one of the most successful and popular musicians and actors out there, her fame only goes so far in explaining why she is so popular on Twitter, given that she is one of the most-followed people on the platform with over 81 Million followers and counting as revealed in discussions on the same over at runrex.com. This article will look to investigate what it is that has made her so popular on the platform, by listing 13 marketing lessons we can learn from her Twitter.
Appreciate your audience
Making your audience feel valued and appreciated is an important marketing tip, one the experts over at runrex.com always insist on, and a marketing lesson we can learn from Lady Gaga’s Twitter. She regularly thanks them and makes them feel special, always letting it be known that her success is down to them.
Interact with your audience
Lady Gaga also regularly retweets and replies it her followers, which helps her build a connection with them, creating the loyalty that has made her so popular on Twitter. The marketing lesson we can learn here is how important it is to interact and engage with your audience, as discussed over at runrex.com, as this will help you build a relationship with them, creating connections that will greatly benefit your marketing campaigns.
Create a community around your brand
One of the reasons why Lady Gaga is so popular on Twitter is because she has managed to create her own Twitter community, or her “Little Monsters” as she calls them. This has helped her create a loyal fanbase that religiously engages with her content on Twitter. The marketing lesson we can learn here is how beneficial it is to create a community around your brand, something you can achieve through the content you put out there as is discussed over at runrex.com.
Be real
Real and authentic are two words that accurately describe Lady Gaga on Twitter. She always says what is on her mind, posting from her heart, and she never comes off as being calculated or phony. This is one of the reasons why she is so popular on the platform and is the source of another marketing lesson worth learning. As per the experts over at runrex.com, people will always k ow if you and your brand are authentic or not, and they will always choose brands they feel are authentic.
Don’t forget your loyal customers
Lady Gaga will always look to appreciate and reward her loyal fans; those that have been with her from the beginning, offering them exclusive content and rewarding them in any way she can. This strengthens the loyalty they have for her, while also helping her earn even more followers. As per the gurus over at runrex.com, you should not ignore your loyal customers in an attempt to try and bring in new customers with your marketing efforts. Make sure those customers who have been loyal to you feel appreciated, a marketing lesson we can learn from Lady Gaga’s Twitter.
Be a voice for good and a catalyst for positive change
Lady Gaga also continuously uses her considerable platform on Twitter to champion worthy causes and shine a spotlight on important issues in the community, including a lack of tolerance and inclusivity, and getting help for vulnerable people who may need it. This has also helped make her popular on the platform as fans appreciate her efforts to better society. As discussed over at runrex.com, people nowadays respond to brands that seem to care about something bigger than themselves.
Success takes time
Lady Gaga has also been on Twitter for a while now, and she has slowly but surely built her audience over time. similarly, when it comes to marketing, most of the time success takes time and you will have to be patient and keep at it, as the marketing experts over at runrex.com will tell you. This is another marketing lesson we can learn from Lady Gaga’s Twitter.
Compelling content
Gaga regularly offers her followers in Twitter compelling content, giving them something to talk about. Her Twitter feed is hardly ever dull, which is why many people are happy to follow her as they know she will keep them engaged. The marketing lesson we can learn here is the importance of providing your audience with compelling content if you are to attract and keep their attention, as is revealed in discussions over at runrex.com.
Identity
Lady Gaga has also created her own identity on Twitter which is easily recognizable, allowing her followers to be able to connect with her. She is not just another celebrity on Twitter, she is unique with her own identity, and she sticks to it. Having a brand identity and voice is just as important when it comes to marketing, something the experts over at runrex.com will tell you, as is sticking to it, another marketing lesson that is worth learning.
Unique and exclusive content
When you go through her Social Media, you will notice that Lady Gaga regularly offers her loyal fans unique and exclusive content including updates, announcements, and exclusive interviews; content that is usually not available anywhere else. This has helped her build loyalty with them, and the marketing lesson we can learn here is how beneficial offering your audience unique and exclusive content can be, particularly in building loyalty, as is explained over at runrex.com.
Know your audience
Lady Gaga knows the sort of people her music appeals to and makes sure that she is offering content that engages them on Twitter. Her focus is on her audience, something she can do as a result of knowing what they want. As the experts over at runrex.com will tell you, you must know your audience and their preferences if your marketing efforts are to bear fruit.
Infographics
Lady Gaga also has stunning photos or videos accompany her posts, which make them even more compelling, proving once more just how important infographics are when it comes to marketing. This is another marketing lesson we can learn from her Twitter, one that should have us leveraging the impressive power of infographics on our marketing campaigns as discussed over at runrex.com.
Call-to-actions
Her excellent use of call-to-actions also allows her to direct her fans to check out her new music, album, movie, or even donate to a worthy cause. This is another marketing lesson we can learn from her Twitter, with the gurus over at runrex.com insisting how important it is to have well-placed and executed call-to-actions to reap the rewards of your good work as far as your marketing efforts go.
As usual, the highly-rated runrex.com have you covered if you are looking for more information on this and other related topics or are looking for help with your marketing campaigns.