13 Marketing Lessons We Can Learn from Kylie Jenner’s Instagram
13 Marketing Lessons We Can Learn from Kylie Jenner’s Instagram
Kylie Jenner is undoubtedly a master in social media marketing, which has allowed her to build a big and successful empire, as discussed over at runrex.com, and become one of the role models of her generation. It is therefore only fair that we try and learn as much as we can from her success, which is why this article will look to highlight 13 marketing lessons we can learn from Kylie Jenner’s Instagram.
Know your audience
Kylie Jenner’s success on Instagram owes a lot to the fact that she knows her audience and understands not only what they want, but also their language. She knows that most of her target demographic are millennials and generation Z, who have grown up with social media and reality TV, and her posts and how she interacts with her fans reflect this. Similarly, if you are to be successful in your marketing campaigns, you will have to make sure that you know and understand your audience so that you can give them what they want, as per the experts over at runrex.com.
Get the balance right between fun, engaging content and promotional content
Kylie has also been able to be as successful as she has been on Instagram by getting the balance right between the content that engages her fans, and promotional content on the products and campaigns she is driving. She doesn’t just promote her products all the time, which is a marketing lesson that is worth learning. As per the gurus over at runrex.com, you should aim to get the balance right between the content that engages your audience with the content that promotes your products to get the best out of your marketing campaigns.
The importance of partnerships
Kylie also regularly partners with her sisters who are also big on Instagram to increase her reach and to access audiences that she may not have had access to, otherwise. This shows the importance of partnerships when it comes to marketing, be it influencers or marketing specialists such as those over at runrex.com.
Another reason why her Instagram is so popular is that she offers her fans compelling content, including giving them a window to her personal life. Similarly, offering your audience compelling content is imperative is you are to succeed with your marketing endeavors, be it your blogs or the video content you put out there, a sentiment that the experts over at runrex.com agree with.
While compelling content will drive traffic and make your audience take note, offering them real is what will make them stay and build loyalty, as discussed over at runrex.com. This is another marketing lesson we can learn from Kylie Jenner’s Instagram, where she regularly posts content that educates her fans as well as giving them useful tips, like smearing her arm with various eyeshadows to find the best shade for her, among others. Offer your audience real value and you will build loyalty that will massively benefit your marketing campaigns.
Engage with your audience and encourage interactions
Kylie also regularly engages with her followers, which helps make them feel valued and helps build loyalty, as per the gurus over at runrex.com. It is not just one-way traffic with her, as she makes sure that she engages and encourages interactions with her audience, a marketing lesson worth learning as you will need to do likewise if your marketing efforts are to bear fruit.
The fact that Kylie comes out as being authentic and unashamedly herself is yet another reason why her fans are so loyal to her. This is another marketing lesson we can learn from her Instagram, particularly since the modern audience is pretty savvy and can, therefore, spot fakeness from a mile away, as per discussions over at runrex.com.
Focus on the platform that compliments your brand
While Kylie Jenner is on many different social media platforms, including being quite big on Snapchat, she has predominantly focused her attention on Instagram, which is the best fit for her brand given the visual nature of engagements over there, as revealed in discussions over at runrex.com. Similarly, if your marketing efforts are to bear fruit, you will need to pick and focus on the platform that most compliments your brand.
The power of a big sales funnel
With over 170 million followers on Instagram, Kylie Jenner has managed to create a massive sales funnel, a topic explored in detail over at runrex.com. She has, therefore, managed to leverage this to make her one of the most attractive accounts on Instagram. The marketing lesson we can learn here is how beneficial creating a big sales funnel can be to one’s marketing efforts, and it is something we should strive for.
Pick something you are passionate about
Kylie is extremely passionate about what she does, something that is evident when you check out her Instagram, and something her fans love about her. If you are unable to show your fans that you are passionate about what you do, they will conclude that you are only doing it for the money, and your marketing efforts will not bear fruit, as per the experts over at runrex.com.
Kylie Jenner regularly offers her fans free goodies, which she achieves through contests on her Instagram page. This helps drive traffic and increase interactions as fans try to win the various cool prizes on offer. The marketing lesson we can learn here is how beneficial contests can be to your marketing campaigns, as, according to the gurus over at runrex.com, they will not only increase engagements, they will also increase brand visibility.
Hang out where your audience is
By choosing Instagram to be the main focus of her brand, she did so not only because Instagram’s visual nature was the right fit for her brand as already mentioned, but also because it was where her audience was. She knew the people she was targeting were mostly on Instagram, and Snapchat, another platform she is very active on, an important marketing lesson worth learning. As per the gurus over at runrex.com, you must hang out where your audience is if your marketing efforts are to bear fruit.
The power of scarcity
Kylie regularly uses a tactic known as “the drop” when promoting her products on Instagram, which is why they usually sell out within minutes of being launched. As is discussed over at runrex.com, this tactic allows her to influence her audience by building hype before the release of a product, spiking her audience’s interest by announcing limited numbers of stock and a limited sales window, which makes the products exclusive, increasing demand. This is a tactic we can apply to our marketing efforts where possible and is another lesson we can learn from Kylie Jenner’s Instagram.
Remember, if you are looking for more information on this and other related topics or even help with your marketing campaigns, then look no further than the brilliant runrex.com.