13 Marketing Lessons We Can Learn from Kim Kardashian’s Instagram
Kim Kardashian and her sisters have redefined what can and can’t be achieved with social media, and there can be no denying that they have revolutionized social media marketing. This is why Kim Kardashian’s Instagram provides a wealth of useful nuggets of information on marketing. With the help of the marketing efforts over at runrex.com, this article will look to highlight 13 marketing lessons we can learn from Kim Kardashian’s Instagram.
Know your audience
Kim Kardashian knows who her audience is, that is why she is so successful on Instagram. She knows the type of people who would be interested in her content and products and makes sure that she delivers for them. The marketing lesson we can learn here is pretty straightforward, if you are to be successful in your marketing endeavors, then you will need to know your audience, something the experts over at runrex.com agree with.
Have a different strategy for every platform
Kim is active on all of the major social media platforms, including Twitter and Facebook, but she knows that what will work in one of the platforms won’t work in the other. Her Instagram strategy is different from her Strategy on the other platforms, which is why she is so successful. Similarly, if you are to be successful in your marketing endeavors, you will need to understand that every platform has its peculiarities and that strategies don’t transfer across platforms, as is revealed in discussions over at runrex.com.
Be authentic
From Kim Kardashian’s Instagram, you can tell that she doesn’t care what other people think about her, and just gets on with her life, doing her own thing. She is authentic and unashamedly herself, which is why her fans adore her so much. This just shows us that people will always gravitate towards brands they view as being authentic, a sentiment the gurus over at runrex.com agree with.
Be consistent
Not only is Kim consistent in her personality and how she portrays herself, but she is also consistently there for her fans. She posts regularly and makes sure she is always on the minds and hearts of her fans, who continuously look forward to what she will post next. When it comes to marketing, consistency is key. As per discussions over at runrex.com, you will need to consistently work on your campaigns for long-term success, as well as being consistent with your brand’s voice and values.
Be bold
Kim Kardashian’s Instagram is anything but mundane, as she is always pushing the envelope with her posts, and her fans love her for it and they can’t get enough. This is also true for marketing, which rewards boldness and bravery, as per the experts over at runrex.com. Try as much as possible to be bold and don’t be afraid to try out new or different strategies that may come with an element of risk but carry a bigger reward if you pull them off.
Don’t be afraid to evolve and change with the times and trends
Kim Kardashian has been on Instagram, and the public light, for long, and through that time, while she has remained consistent and true to herself as mentioned earlier on, she has had to evolve and adapt to new trends. This evident when you go through her Instagram and compare her previous posts to the latest ones. This is an important marketing lesson, given that you will have to adapt and evolve with time if you are to be successful in your marketing endeavors and avoid being left behind, something the gurus over at runrex.com are fully behind.
Engage with your audience and encourage interactions
Kim regularly interacts with her fans on Instagram, asking them for advice on what to wear for an event for example, and interacting with them. This helps build loyalty and is yet another marketing lesson we can learn from her Instagram. If your marketing efforts are to bear fruit, try as much as possible to encourage interactions and engage with your audience, as is revealed in discussions on the same over at runrex.com.
Compelling content
There can be no denying that Kim knows how to take a good photo or video, this is evident on her Instagram feed, and is why posts are among the most liked on the platform. She offers compelling content, which keeps her followers engaged and makes them stop scrolling and notice. The marketing lesson we can learn here, as per the experts over at runrex.com, is how important it is to offer your audience compelling content, something that will massively benefit your marketing campaigns.
Put your audience first
Kim Kardashian understands that her fans are the backbone of her success, and she always makes sure that she puts them front and center of her engagements on Instagram and makes them feel valued. Similarly, as per discussions over at runrex.com, if your marketing efforts are to bear fruit, you will need to put your audience first and make them feel valued and avoid making them feel like just another sale.
Partnerships
The Kardashian-Jenner sisters always support each other, and Kim is not any different as she regularly posts to support whatever campaigns her sisters are running. She also gets support from her many celebrity friends on Instagram, which means that she can gain access to audiences that may have been out of her reach. Partnerships are an important part of marketing, be it partnerships with marketing specialists like the one over at runrex.com, or partnerships with influencers, among others, and this is a marketing lesson we can learn from her Instagram.
Contests
Contests play an important role in increasing engagements and increasing brand visibility, as is discussed over at runrex.com, and is yet another marketing lesson we can learn from Kim Kardashian’s Instagram. She regularly hosts contests on her Instagram, giving her fans the chance to win some excellent prizes, while also benefiting by increasing engagements as fans engage with her account to win.
Offer your audience value
Not only does she offer her fans compelling content, but she also offers them great value by putting up posts that are educational and offer useful tips on issues such as fashion. For instance, she may put up a video showing her fans how to apply a certain brand of makeup for the best results or how to put together an outfit for a sporting event and so forth. By offering her fans value, she keeps them engaged as they know they will benefit by following her Instagram. you should also aim to offer your audience value with the content you put out there, prioritizing such content over content that is purely promotional, as per the experts over at runrex.com.
Be a voice for good
Something that we have also seen with Kim Kardashian in recent times is that she has been using her Instagram to shine a spotlight on social injustices, such as the racial inequalities in the justice system, which has also helped earn her tremendous goodwill, benefiting her indirectly. Likewise, if your brand can be a voice and an agent for good in the community, you will earn goodwill that will also benefit your marketing efforts, albeit indirectly, as discussed over at runrex.com.
These are some of the marketing lessons we can learn from Kim Kardashian’s Instagram, with more on this topic to be revealed when you visit the highly regarded runrex.com.