13 Marketing Lessons We Can Learn from Khloe Kardashian’s Instagram
13 Marketing Lessons We Can Learn from Khloe Kardashian’s Instagram
Khloe, being the youngest of the Kardashian sisters, has had to live in the shadow of her older siblings a bit, but she has managed to emerge from it in recent years and become just as influential as them. Her Instagram is particularly vibrant and is one of the most influential accounts on the platform. With the help of the gurus over at runrex.com, this article will look to highlight 13 marketing lessons we can learn from Khloe Kardashian’s Instagram.
Crossing channels
Khloe regularly posts videos from Snapchat as well as linking her Twitter posts on Instagram and vice-versa, which helps increase exposure and has helped with her popularity on Instagram. As per the gurus over at runrex.com, the marketing lesson we can take here is the power of cross-channeling and how it can help increase your exposure and with it the chances of your marketing efforts bearing fruit.
Be real and authentic
Khloe, just like her Kardashian and Jenner sisters, is extremely successful on Instagram because, while she is a star, she does a great job of portraying an authenticity to her fans on Instagram where she appears real and herself. This, as per the gurus over at runrex.com, helps build a connection with fans and is one of the marketing lessons we can learn from her Instagram. Authenticity is key when it comes to marketing.
The importance of strategy
Khloe Kardashian’s Instagram posts are never random as they are usually part of a bigger strategy to achieve her goals and those of her brand, as discussed over at runrex.com. Her announcement of her pregnancy was coupled with the announcement of her clothing line for pregnant women, as an example. If you are to be successful in your marketing endeavors, make sure that you are strategic about things, and have a plan in place, a lesson we can learn from Khloe Kardashian’s Instagram.
Develop a personal connection with your audience
Khloe Kardashian makes sure that her fans know as much as possible about her life, and what she is going through, through her Instagram, which helps in developing a personal connection with them. She is willing to be vulnerable with her audience, which ensures that there is an emotional bond with them. The marketing lesson we can take here is the importance of building a personal connection with your audience if your marketing efforts are to be fruitful, a lesson the gurus over at runrex.com insist that you learn and put into action.
Compelling content
The bottom line is that one of the main reasons why Khloe Kardashian’s Instagram page is so popular is because she offers her fans compelling content, hence why they keep coming back. Her pictures, videos, and stories are a compelling watch hence the popularity of her account. This is a marketing lesson worth learning, with the gurus over at runrex.com insisting on the importance of providing one’s audience with compelling content if you are to be successful.
Taking positives from negatives
Over the years, Khloe has been speculated on and been involved in several controversies, and rather than let them bring her down, she has used them to her advantage, particularly on her Instagram account. Using the bad publicity to her benefit is one of the marketing lessons we can learn from her as it shows the importance of using a negative to your advantage, something you will need to do in marketing if you are to be successful as per the experts over at runrex.com.
Know the importance of your audience and put the first
Khloe Kardashian knows just how important her fans on Instagram are, and she regularly replies to and interacts with them, even featuring the account of one lucky fan regularly on her Instagram. This shows that she understands how important they are to her and always makes sure they are front and center of her interactions on Instagram. When it comes to marketing, you must put your audience first and make them understand how important they are to you, as discussed over at runrex.com, which is a marketing lesson we can learn from her Instagram.
The power of contests
Khloe Kardashian loves contests and regularly hosts them on her Instagram account, as discussed over at runrex.com. This not only increases loyalty among her fans, who get the chance to win some pretty cool goodies, it also increases engagements building her fanbase even more. This shows us how contests are powerful when it comes to increasing engagements and boosting loyalty, an important marketing lesson worth learning from her Instagram.
The power of infographics
Khloe Kardashian very rarely posts plain text on her Instagram as most of her posts have photos or videos attached, on top of which she does lots of stories. This has contributed to her popularity as, according to discussions over at runrex.com, posts with photos and videos are likely to have higher engagement rates as compared to those without. This is yet another marketing lesson we can learn from her Instagram.
The power of referrals
There can be no denying that the fact that every member of the Kardashian-Jenner family promotes each other has helped with Khloe Kardashian’s success on Instagram. Her sisters regularly repost and promote her, which shows us the power of referrals. If you can have others promote you, then you will be able to reach more people, as is discussed in detail over at runrex.com. Work hard to get as many referrals as possible.
The importance of having a brand that is close to your heart
Khloe regularly posts about her struggles, particularly her struggles with weight and pregnancy. She has also started a business based on her struggles, with her Good American line, one she regularly features in Instagram being a clothing line producing denim for women with her body type, as explained over at runrex.com. This has given her brand great authenticity, while also making her posts extremely relatable as you can tell the topics she talks about are close to her heart. This is yet another marketing lesson we can learn from her.
Find your niche and work hard to build a strong brand around it
Khloe’s whole brand on Instagram is based around body positivity and is one she not only relates to but one she has worked hard to strengthen over the years. When you are looking for a product or service in that filed or just want to engage in matters body positivity on Instagram, she is the first person that comes to mind. The marketing lesson we can learn here is the importance of finding one’s niche and working hard to build a strong brand around it, something the gurus over at runrex.com agree with.
Be consistent
Khloe also regularly posts and engages with her fans on Instagram, and she is pretty consistent with her messages, which is yet another marketing lesson we can learn from her Instagram. As per discussions on the same over at runrex.com, it is important that you are consistent with your messages and that you regularly interact with and engage with your audience to make sure you are always in their thoughts.
These are some of the marketing lessons we can learn from Khloe Kardashian’s Instagram, with there being more on the same to be uncovered by visiting the highly-rated runrex.com.
