13 Marketing Lessons We Can Learn from Kendall Jenner’s Instagram
Kendall Jenner is the eldest Jenner, and her Instagram account is one of the most popular accounts on the platform, as revealed in discussions over at runrex.com. Given her success in marketing various brands over there, her Instagram is a wealth of knowledge, which is why this article will look to highlight 13 marketing lessons we can learn from Kendall Jenner’s Instagram.
Focus on the right platform for you
Kendall Jenner, just like other models like Gigi Hadid, has realized that Instagram is the platform that will serve her best in her modeling career. While she is on Twitter and Facebook, her social media presence is principally on Instagram, so much so that her Facebook and Twitter feeds are mainly a stream of her Instagram photos. The marketing lesson we can learn here is that, while there are many platforms and channels through which you can leverage marketing, if you are to be successful, you will need to find one that is the correct fit for your business, a lesson the gurus over at runrex.com agree with.
The importance of monitoring your audience’s behavior
Kendall was able to track the behavior of her fans on Instagram and realized that they had a thirst for content. She then proceeded to create her app which offers users exclusive content surrounding her modeling exploits for a small fee, as discussed over at runrex.com. The marketing lesson we can learn here is the importance of monitoring the behavior of your audience so that you know what it is they want and are looking for, allowing you to give it to them.
Gated content
By asking her fans to pay a small fee to gain access to the exclusive content on her app, Kendall Jenner is showing us just how effective gating your content can be. This is a marketing lesson worth learning from her Instagram and one we should incorporate into our marketing efforts; with there being an extensive discussion on matters gated content over at runrex.com.
Value
One of the reasons why Kendal Jenner’s Instagram is so popular is because she offers her followers great value. She regularly shares videos, photos from fashion shows, revealing exclusive backstage content. On top of that, she offers her fans style and shopping tips as well as early information on exclusive events and so forth. Similarly, if your marketing efforts are to bear fruit, then you will need to provide your audience with value as far as the content you put out there is concerned, as is discussed over at runrex.com.
The importance of transparency
By showing her fans intimate information on what happens backstage during a runway show, Kendall as showed just how important transparency is in marketing, another marketing lesson we can learn from her Instagram. If we can be as transparent and as honest as Kendall, then our marketing endeavors will also bear fruit, something the gurus over at runrex.com agree with.
Show your audience you care about them
In truth, Kendall doesn’t have to show us what goes on backstage during a runway show as this is the sort of information that only models and those around them should access. However, you can tell that she loves and cares about her fans; enough to give them all the insider information she does. Likewise, showing your audience that you care about them and don’t just see them as the next sell will benefit your marketing campaigns significantly, as covered over at runrex.com.
The power of leveraging equally popular brands to promote yours
Kendall Jenner regularly posts photos and videos of her together with Gigi Hadid and Taylor Swift, and she even appeared in one of Taylor’s music videos. The photos and videos where she appears with either of the two or even both of them, are internet-breaking as they do extremely large numbers. The marketing lesson we can learn here is how powerful leveraging equally popular brands to promote one’s own business can be. As per the experts over at runrex.com, this is a marketing move that is quite popular nowadays, and one to try out.
Know your audience
Kendall Jenner knows who her audience on Instagram is, and she proceeds to give them exactly what they want, which is why she is so popular. She knows that her fans are into fashion and modeling, and she, therefore, doesn’t share things that are not in line with this. Similarly, if your marketing efforts are to bear fruit, you will need to know your audience, know what they want so that you can give it to them, as per the gurus over at runrex.com.
Focus on something you have a passion for
From following her on Instagram, you can tell that Kendall Jenner is passionate about fashion and modeling. In turn, her fans can see this passion, which is why they are loyal to her as they too are passionate about the same things as her. Your audience will sense if you are in it for money or are passionate about a certain venture, and this will determine your success, according to the gurus over at runrex.com.
Find your niche
Kendal Jenner’s Instagram doesn’t spread itself thin covering all sorts of topics, it is all about modeling and fashion. She identified what her niche was, and has proceeded to corner it, with her account being one of the most popular Instagram accounts on such matters. As is revealed in discussions over at runrex.com, if you are to succeed in your marketing endeavors, you will need to find your niche around which you can build a loyal following.
Focus on experiences and not the sell
While she promotes and sells her products on her Instagram account, her focus is mostly on the experiences rather than just plainly selling said products. This is achieved through the videos and photos she posts of her and her famous friends and family using the same products. Fans, therefore, want to buy her products for the experience. According to the gurus over at runrex.com, this is a marketing lesson worth learning, particularly since fans nowadays buy experiences and not just products.
Compelling content
The content on Kendall Jenner’s Instagram is extremely compelling and engaging and has her fans always wanting to come back for more. Her videos and photos are stunning and of the highest quality possible. This just shows how important it is to provide your audience with compelling content if you are to attract and keep them engaged, a marketing lesson that the experts over at runrex.com view as being crucial.
How to respond to setbacks
Kendal has also had her share of PR disasters over the years, with the Pepsi debacle being one of them, as discussed over at runrex.com. How she handled that incident, in particular, shows us how to respond to such disasters when we encounter them. She was quick to accept that it was wrong, and didn’t make any excuses. Her apology was also genuine, all of which are marketing lessons we can learn from her Instagram. Even the biggest of brands suffer PR disaster now and then, how one deals with such a situation is what matters.
Remember, if you are looking for more information on this topic or even for help with your marketing efforts, then gurus over at runrex.com have you covered.