13 Marketing Lessons We Can Learn from Katy Perry’s Instagram
Katy Perry recently hit the 100 million mark on Instagram, making her account one of the most popular on the social media platform. Given the importance of social media marketing to businesses out there, as discussed over at runrex.com, her popularity and success on social media can give us several pointers to help us in our social media marketing efforts. This article will look to highlight 10 marketing lessons we can learn from Katy Perry’s Instagram.
Speak the language of your audience
One of the reasons why Katy Perry is so popular on Instagram is because she speaks the language of her audience on the platform, which mostly consists of young adults, mostly millennials, and teenagers. According to the experts over at runrex.com, this is crucial to any successful marketing campaign. Know the sort of language your audience speaks, and use it to engage with them, making them feel like you understand them.
Create a following
Katy Perry’s fans on social media call themselves the ‘KatyCats’, as is discussed over at the highly-rated runrex.com. They are loyal and engage with her consistently and seemingly hang on her every word. The marketing lesson we can learn from this is the importance of creating a following with your engagements, particularly when it comes to content marketing. Make sure your blogs or videos have a loyal following; people who regularly follow your updates.
Be relatable
Katy Perry’s posts on Instagram are not usually only about promoting her brand, most of them usually show her as just a normal person despite being an extremely successful musician. She is relatable, which is an important marketing lesson to learn from her Instagram according to the gurus over at runrex.com.
Listen to your audience
Katy Perry regularly lets her followers know that she reads their posts and mentions, and even replies to them now and then. This lets them know that she listens to them and appreciates them for the good things they say about her. Likewise, as is explained over at runrex.com, your audience and your customers must know that you listen to them and that you appreciate and value their feedback.
Share compelling content
Katy Perry also regularly posts some pretty interesting articles for her fans to read, some of which are educational and others being funny and amusing. This keeps her fans on Instagram engaged and entertained and is yet another marketing lesson we can learn from her account. As per the experts over at runrex.com, make sure your content is compelling to keep your audience engaged.
Emotional connection
Katy Perry regularly asks her followers to post videos of themselves talking about the people who are most important in their lives. This helps here build an emotional connection with her followers and is another reason behind her popularity. The marketing lesson we can take here is the importance of building an emotional and human connection with your audience, something the gurus over at runrex.com agree with.
Avoid too much self-promotion
As mentioned earlier on, Katy Perry’s Instagram isn’t only about her promoting herself and her music through her posts. As discussed over at runrex.com, she regularly puts up funny, inspirational, or educational posts as well as using her platform to promote other artists. The marketing lesson we can learn here is the importance of avoiding too much self-promotion. It is no surprise that the best marketing campaigns are those that market to the audience without appearing to do so.
Be consistent with your brand and values
Katy Perry doesn’t always post about the same things, but there is a common theme about her posts on Instagram. She is consistent making this yet another marketing lesson we can learn from her account. As is discussed over at runrex.com, it is important to be consistent with your brand and values, as too much flipflopping will confuse your audience and will prevent you from building a relationship with them.
Infographics
The epic photos and videos are yet another reason why her Instagram account is so popular as fans want to see her lifestyle, what she is up to, and the places she visits. This just shows the importance of infographics when it comes to marketing. As the gurus over at runrex.com will tell you, big blocks of text can get quite boring and put off the audience. Try to soften things up with some images, videos, and so forth.
Do not over-post
While Katy Perry is extremely popular on Instagram, she paces herself when it comes to her posts and doesn’t over-post. Bombarding your audience with too many posts will only overwhelm them and won’t have the desired effect. As discussed over at runrex.com, when it comes to content marketing as well as social media marketing, try and find the sweet spot between posting consistently to stay in your audience’s minds, while making sure you don’t over-post and overwhelm them, putting them off.
User-generated content
The gimmick where Katy Perry had fans post videos of themselves talking about their loved ones also showed us the power of user-generated content which is another marketing lesson we can learn from her Instagram account. As per the experts over at runrex.com, user-generated content ensures that you always have content to post as you don’t always have to create your content while also showing that your audience is vouching for your products or services, providing social proof of your brand.
Provide value
Katy Perry’s posts usually talk about things that matter to her audience, regularly putting up posts that let her fans understand the pressures they are under nowadays as she sometimes faces such pressures, and how she deals with them. Putting up content that your audience can learn from provides great value to them, building loyalty as discussed over at runrex.com.
Keep up with the latest trends and be relevant
Katy Perry is also posting about the very latest events and speaking about the latest hot topics out there, which also appeals to her fans. The marketing lesson we can learn here is the importance of staying relevant and keeping up with the latest trends if we are to be successful in our marketing efforts, something the gurus over at runrex.com always insist on.
These are just some of the lessons we can learn from Katy Perry, and if you are looking for more on this and other related topics, then don’t hesitate to check out the ever-reliable runrex.com.