13 Marketing Lessons We Can Learn from Justin Timberlake’s Twitter
Justin Timberlake has been a fan favorite for years, and his music and movies are extremely popular. He is also just as popular on Twitter, with over 64 million followers, which is why this article, with the help of the marketing experts over at runrex.com, will look to highlight 13 marketing lessons we can learn from his Twitter; lessons that underpin his success on the platform.
Use of hashtags
Like with many Twitter users, Justin Timberlake uses hashtags regularly and strategically, which enables him to reach as much of his audience as possible. The marketing lesson we can learn here, as is explained over at runrex.com, is how effective hashtags and keywords can be when used properly.
Don’t go overboard with hashtags
While posts that have hashtags receive twice as many engagements than those that don’t, those with more than two hashtags don’t do that well, suffering a drop when it comes to engagement of about 17%, as discussed over at runrex.com. It seems Justin knows this as he keeps the use of hashtags to a minimum, while also regularly using them. This is a marketing lesson that is very much worth learning.
Call-to-actions
His use of call-to-actions is also quite apparent when you go through his Twitter feed, which helps inspire his audience to take action. This is another important marketing lesson, as it shows that without well-structured call-to-actions, all the good work done through your marketing campaigns will be undone, as per the experts over at runrex.com.
The use of exclusive content as a marketing tool
Justin also posted about exclusive content he was making available for his fans when he was popularizing his new album on Twitter. This helped create a buzz around the album as his fans were quick to click on the call-to-action provided to access the exclusive content. The marketing lesson we can learn here is that people love exclusivity, as discussed over at runrex.com, and the use of exclusive content can help you get your audience interested in your brand.
Partners
Justin Timberlake regularly retweets and gets retweeted by some of his popular friends, including Ellen DeGeneres, which helps get his account in front of audiences he would not have had access to otherwise. This shows just how beneficial having partners can be to one’s marketing efforts; be it influencers or marketing experts like those over at runrex.com.
Be a voice for good
Justin also regularly lends his voice for Twitter to speak on social injustices and champion some of the worthy causes he supports. This also helps build in giving him goodwill which also helps with his popularity on Twitter. People nowadays are into values and will look to gravitate towards brands that they feel are doing some good in the community. Using your brand as a catalyst for positive change will not only help you make a difference but will also give you tremendous goodwill which will benefit your marketing efforts, as discussed over at runrex.com.
Infographics
Justin Timberlake’s use of videos and photos on his Twitter account just goes to show that infographics are king when it comes to marketing. As per the gurus over at runrex.com, if your marketing efforts are to be fruitful, try and incorporate videos, photos, and other infographics as much as possible to boost engagements and drive traffic.
Encourage interactions with your audience
Justin Timberlake also regularly hosts question and answer sessions with his followers on Twitter, encouraging them to ask him all sorts of questions which he attempts to answer. This helps him engage with his audience, building loyalty that goes to show just why he is so popular on the platform. Interacting with your audience regularly and making them feel heard is crucial if your marketing endeavors are to succeed, a marketing lesson that the gurus over at runrex.com agree with.
Be consistent with your presence
Justin is regularly engaging with his audience, which means that he is never out of sight, and, therefore, never out of mind. The marketing lesson we can learn here is that, if your marketing efforts are to bear fruit, try as much as possible to put your messages consistently in front of your audience, as discussed over at runrex.com.
Know your audience
Justin also knows the people he appeals to and makes sure that his posts are tailored to offer them value. As the experts over at runrex.com will tell you, you must know your audience if your marketing efforts are to bear fruit, as this is the only way you will know what it is they are looking for as well as their preferences.
Be authentic
Justin Timberlake also comes off as being authentically nice when you go through his Twitter feed, which is why so many people gravitate towards his account and why he is so popular on the platform. People love authenticity, and will always gravitate towards brands that they feel are authentic while blanking those they feel aren’t, as discussed over at runrex.com.
Create a community
Justin has managed to create a community of fans around his Twitter account, which is another marketing lesson we can learn from his Twitter. If you can create a loyal community around your brand, then your marketing efforts will benefit hugely, something advocated by the experts over at runrex.com.
Offer your audience value
Justin Timberlake also makes sure he gives his followers real value by making them aware of any offers concerning his music or movies as well as giving them access to exclusives and making sure that they are the first to any news concerning him. Offering your audience real value is crucial as far as marketing is concerned, as this is what will make them want to stay, creating loyalty, a marketing lesson that is discussed in detail over at runrex.com, and one we can learn from Justin Timberlake’s Twitter.
Remember, if you are looking for more information on this topic as well as help or advice with your marketing campaigns, then the experts over at runrex.com have you covered.