13 Marketing Lessons We Can Learn from Justin Bieber’s Instagram
13 Marketing Lessons We Can Learn from Justin Bieber’s Instagram
Justin Bieber has had a long, and sometimes stormy, life on Instagram, even briefly deactivating his account a couple of years back. The fact that he continues to thrive on the platform, and has lots of followers, being one of the most popular accounts there, just shows his acumen, particularly when it comes to marketing. This is why, with the help of the marketing experts over at runrex.com, this article will look to highlight 13 marketing lessons we can learn from Justin Bieber’s Instagram.
Justin Bieber gained fame at a very young age and was one of the first celebrities to get on Instagram when it first went mainstream. This allowed him to get on the trend early and build a community on the platform that rivals any on there, as discussed over at runrex.com. The marketing lesson we can learn here is the importance of getting on a new trend early, something that is crucial when it comes to marketing.
Create a community
Just like any celebrity on Instagram, Justin was quick to create a community around his brand, with his fans calling themselves “Beliebers”. By creating a community, he built loyalty, which he has been able to leverage in the promotion of his music and other products. Similarly, as is discussed in detail over at runrex.com, you should try to create a community around your brand, through the content you put out there, and your marketing efforts will benefit.
Know and understand your audience
Justin Bieber knows who his audience is, and understands what they want, and he always makes sure he delivers, as is evident on his Instagram. He knows his target audience, which allows him to give them what they want. On the same vein, you will only be able to achieve success in your marketing campaigns if you understand your audience and give them what they are looking for, according to the experts over at runrex.com.
Don’t exclude anyone
While Justin does know his target audience, he also doesn’t purposely exclude other people and tries to reach out to as many audiences as possible. This can be seen on his Instagram where he posts photos and videos that appeal to a wide range of audiences from young adult men and women to teenagers alike. The marketing lesson that we can learn here is that, while it is important to focus on the people who are likely to buy from you, you mustn’t actively move to exclude others, a lesson backed up by the gurus over at runrex.com.
Make your audience feel like they matter
On Instagram, Justin Bieber makes his fans feel like they matter to him and are not just another statistic. He does this by liking their posts and replying to them, which has helped him create loyalty. Similarly, if your marketing campaigns are to be successful, you will need to make your audience feel like they matter to you and that they are not just another sell, as per the experts over at runrex.com.
Like with any celebrity who achieved stardom at a young age, Justin Bieber has had to adapt with time because, as he grew older, so did his fans. His Instagram feed shows how he has changed and adapted over the years, which has allowed him to stay relevant and popular with time. When it comes to marketing, you will need to adapt and change with the times, if you are to be successful and are to avoid being left behind, as discussed over at runrex.com.
When you go through Justin Bieber’s Instagram feed, you will notice that he never uses it to spam his followers with album details and tour dates. Instead, he uses it to interact with his fans, which helps create loyalty, as covered over at runrex.com. Likewise, when it comes to your marketing campaigns, don’t focus too much on the sale. Nowadays, the most successful marketing campaigns are those that market to the audience without appearing to do so.
Be an agent of change in the community
Justin Bieber also uses his Instagram to positively benefit the community, promoting equality, and encouraging his fans to pledge their support to several worthy causes. This has helped him build goodwill, helping him promote his content on the platform. This is another marketing lesson worth learning as it shows how much a brand can benefit by lending its voice to positive change in the community, as is discussed over at runrex.com.
Justin Bieber also regularly asks his fans to give him feedback and ideas on what they want when it comes to his music and collaborations as well as tours. This allows him to get an idea of what they want so that he can give it to them, without guessing. You should also find ways to encourage your audience to give you feedback on what they feel about your product or marketing campaign, which will allow you to make changes that will ensure you are giving them what they want, as explained in detail over at runrex.com.
The power of gifts and surprises
Justin regularly surprises his followers with goodies and gifts, including free concert tickets, in what is another marketing lesson we can learn from his Instagram. Make use of surprise gifts and contests to increase engagements and loyalty, and your marketing campaigns will thank you for it, a marketing lesson worth learning according to the experts over at runrex.com.
Handle setbacks expertly
Over the years, as can be expected of any celebrity who gains fame young, Justin Bieber has had to deal with controversies and PR issues, but he has used his Instagram to handle it expertly and come out from the other side with the admiration and respect of his fans. His Instagram apologies have been sincere and he has never hidden or tried to find excuses. Similarly, when handling such setbacks, we should take his lead and own up to any mistakes, take responsibility, and be sincere with apologies, according to the experts over at runrex.com.
Be authentic and real
You can tell, even from his apologies, that he is extremely authentic and real, and he never pretends to be someone he is not. He doesn’t appear to be a celebrity robot with a well-scripted public persona, which is why he is so popular on Instagram. his fans feel like they are interacting with the real Justin. If you are to be successful in your marketing endeavors, then your fans will have to view you as being authentic, something the experts over at runrex.com agree with.
The videos and photos, as well as the stories, he posts on Instagram, are a great advert of just how important it is to have compelling content to drive traffic and increase engagement. They are of high quality and give his fans an intimate look into his life and passions. Providing your audience with compelling content is crucial if your marketing efforts are to bear fruit, something the gurus over at runrex.com are adamant about.
This article only begins to scratch the surface as far as this topic is concerned, and you can uncover more on the same by checking out the ever-reliable runrex.com.