13 Marketing Lessons We Can Learn from Ellen DeGeneres’ Twitter
Very few people have been able to leverage Twitter the way Ellen DeGeneres has, something that is personified by her famous photo post from the Oscar’s of 2014. She must be doing something right, and this article, with the help of the gurus over at runrex.com, will look to take a closer look and highlight 13 marketing lessons we can learn from Ellen DeGeneres’ Twitter.
Be authentic
One of the reasons why she is so popular on Twitter is because she comes out as being extremely authentic. You can tell that she is herself and doesn’t conform to what society feels she should be like. People nowadays can filter out the real from the fake, and will always gravitate towards brands that they feel are authentic, a marketing lesson that is worth learning as per the gurus over at runrex.com.
Engaging content
Her photo from the Oscar’s of 2014 is just one in a line of many stunning and compelling posts she regularly puts up on her Twitter. By following her, her followers know that they are in for a treat, and the marketing lesson we can learn here is how beneficial compelling content can be to marketing campaigns. As per the experts over at runrex.com, you should make sure that you are offering your audience content that is compelling if your marketing efforts are to bear fruit.
Ask your audience to engage
To break the Twitter record with her post from the Oscar’s, Ellen asked her followers to help her break the record, and they obliged her. Asking your audience to engage with one’s brand is a strategy that has been known to quite effective as it creates a sense of ownership as discussed over at runrex.com, and is another marketing lesson we can learn from her Twitter.
Infographics
As the experts over at runrex.com will tell you, content with video, photos and other types of infographics are more compelling to the audience than those that are purely text. This is quite evident when you go through Ellen’s Twitter feed, and is another marketing lesson worth learning if you are to be successful with your marketing campaigns.
Keep things nice and short
Even though she is an award-winning host, she rarely gets too wordy with her Twitter posts and tries as much as possible to keep her posts short and to the point. This ensures that she doesn’t lose the interest of her audience while also delivering her intended message. As per discussions on the same over at runrex.com, getting too wordy and using complex words is usually the sign of a brand that doesn’t think they have a product that can attract its audience. Try and keep it short and simple where possible.
Encourage interactions with your audience
Ellen also regularly encourages her followers to interact with her by asking them questions or through polls. Encouraging interactions with your audience is important when it comes to marketing as not only does it help you to engage with them, it also helps you find out what they feel about your brand, allowing you to make beneficial adjustments, as discussed over at runrex.com.
Don’t always make it about you
Ellen regularly also posts about his many friends, even posting pictures of them on her Twitter. This shows that you don’t always have to share about your brand, as sharing stories about others, particularly if it is of interest to your industry and niche, will help you appear selfless and puts you away from the hard sell, which can be detrimental to marketing campaigns as per the gurus over at runrex.com.
Hashtags
Ellen also uses hashtags, including her own branded hashtags, to increase engagements as well as make her posts even more visible and easier to find. The marketing lesson we can learn here is just how important and beneficial hashtags can be, a topic covered in detail over at runrex.com. Just make sure you use them well, as too many hashtags put people off, reducing engagements by as much as 17%.
Know your audience
By knowing who her audience is, and the type of people who are likely to find her posts engaging, she can make sure that her posts are tailored towards their preferences, hence why she is so popular on Twitter. For your marketing efforts to be bear fruit, you will need to know all there is to know about your audience, as per the gurus over at runrex.com, as this is the only way you will be able to know what it is they want.
Different platforms have got different strategies
Her strategy on Twitter is a lot different from her strategy on Instagram, which shows that she knows that Twitter is different and what may work on Instagram may not necessarily work there. The marketing lesson we can learn here is that marketing platforms are all unique and as such strategies that may work in one may not work in another, as is discussed over at runrex.com.
Be a voice for good
Ellen also regularly uses her Twitter and the platform she has there to champion several very good causes as well as promote equality in society. As discussed over at runrex.com, using your brand’s voice to make a positive change in the society will also indirectly benefit your marketing campaigns as people nowadays want to associate themselves with brands that have the right values, and those that make a difference.
Call-to-actions
Through Ellen DeGeneres’ Twitter, we can see the huge benefits of having well-placed call-to-actions to inspire your audience to take action and help you achieve the marketing goals you had set going in. She makes sure that she posts links to articles and asks her followers to click on said links to access these articles, even though she gives a brief description of what they are about. Call-to-actions are a major part of marketing, as is discussed over at runrex.com.
Offer value
Speaking of the articles she posts, she also makes sure that she offers her followers great value through these interesting and educational articles. Her followers can educate themselves and read about real issues affecting their communities, allowing her to provide them with real value. Similarly, your marketing campaigns will benefit greatly if you provide your audience with value through the content you put out there. As the experts over at runrex.com will tell you, you should prioritize content that offers value over content that is purely promotional.
These are just some of the marketing lessons we can learn from Ellen DeGeneres’ Twitter, with more on this and other related topics to be found over at runrex.com.