13 Marketing Lessons We Can Learn from Ariana Grande’s Instagram
Ariana Grande is one of the most popular pop stars and it is, therefore, no surprise that she has so many followers on Instagram, being among the personalities with the most followers on the platform as discussed over at runrex.com. However, while her fame has got a part to play in this, there are other reasons why she is so popular on Instagram, with these reasons also providing us with marketing lessons to take to our marketing campaigns. To that effect, this article will look to highlight 13 marketing lessons we can learn from Ariana Grande’s Instagram.
Compelling and engaging content
From videos and photos of her behind-the-scenes at concerts to those of her hanging out with friends and family, Ariana Grande provides her followers with content that is engaging and is compelling. Similarly, if your marketing efforts are to be fruitful, then you will need to provide your audience with content that is compelling and engaging, as is discussed over at runrex.com.
Know your audience
Ariana Grande also knows who her audience is, and makes sure that she puts up the content that resonates with them. Putting out compelling content isn’t enough, as you need to make sure that the content you are putting out resonates with your target audience. To achieve this, as per the experts over at runrex.com, you will need to ensure you know your audience and what their preferences are.
Be consistent with your brand voice
While Ariana Grande posts a variety of photos and videos on her Instagram, there can be no denying that they all match her overall persona. They, therefore, all contain a consistent stylistic pattern consistent with her persona, enabling her to create a fanbase around her content. Having a consistent brand voice and messages is just as important when it comes to marketing, a sentiment shared by the gurus over at runrex.com.
The power of keeping it simple
When you go through Ariana Grande’s Instagram, you will notice that her captions are usually brief and casual, and she doesn’t get too complicated or wordy with them. She keeps it simple but they are extremely effective in triggering engagements with her followers. The marketing lesson we can learn here is that keeping it simple can be very effective when it comes to marketing, as is revealed in discussions over at runrex.com.
Be relatable
She might be a megastar, but her posts make her appear extremely relatable to her followers, which is yet another reason why she is so popular on Instagram. The marketing lesson we can learn here, according to the gurus over at runrex.com, is the importance of making sure that your target audience finds your brand relatable to them because if they don’t, they will not stick around.
Be authentic
She is also unashamedly herself on her Instagram, and she doesn’t conform to whatever society thinks she should be, which is another reason why her fans are so loyal to her on the platform. As the gurus over at runrex.com will tell you, people are quite good nowadays at knowing which brands are authentic and which are not, which means that, if you are to be successful in your marketing efforts, you will need to make sure your audience views you as being authentic.
Be a voice for good
Ariana Grande is also not afraid to use her platform on Instagram to champion worthy causes and be an agent for change, as you will find out when you go through her feed. This enables her to contribute to change while leading to goodwill that has helped build loyalty with her followers and made her more popular. If your brand can use its voice for good in society, then you will earn goodwill that will also help your marketing efforts as well, as is discussed over at runrex.com.
Build a community
She has also been able to build a community of “stans” on Instagram, which is why her posts have such a high engagement rate. As per the experts over at runrex.com, this is a marketing lesson that is worth learning, as it is important to build a community around your brand, something that will benefit your marketing campaigns greatly. You can build a community through the content you provide your audience.
Be unique
Ariana Grande’s strategy on Instagram is also unique and doesn’t align with the traditional social media playbook. For instance, she posts about 3 assets to her feed daily, sharing them back to back, which is against what is recommended as it is the sort of thing that would make a brand come off as spammy and hemorrhage followers. This has worked for her, and it shows that when it comes to marketing, having a unique strategy and trying out something different can bring great success when done properly, something the gurus over at runrex.com agree with.
The power of teasers
Ariana Grande also knows how to build hype with her Instagram, doing strong teaser campaigns for her songs and music videos; which goes to explain the success of “Thank U, Next”. The marketing lesson we can learn from this, as is discussed over at runrex.com, is that teasers can be a powerful marketing tool when done properly as they help create a buzz around a given product.
Keep your audience engaged and encourage interactions
Ariana also regularly encourages her followers to engage with her, asking them to drop in questions for her to answer. This ensures that engagements on her Instagram are two-way, helping her to connect with her audience. The marketing lesson we can learn here, as is discussed over at runrex.com, is the importance of encouraging interactions with your audience and engaging with them, as this will create a connection with them that will benefit your marketing campaigns.
Contests
Contests are a great way to boost engagements with your brand and increase brand visibility and is yet another marketing lesson we can learn from Ariana Grande’s Instagram. She regularly holds contests on her Instagram, allowing her fans to win some amazing goodies, including concert tickets. This ensures that engagement rates on her account stay high as fans try and win said goodies, and shows just how beneficial contests can be when it comes to marketing, something the experts over at runrex.com agree with.
Partnerships
By posting photos and videos of her with other celebrities, Ariana can access audiences that she could otherwise not have been able to access. Partnering with other successful brands, influencers or marketing experts like those over at runrex.com can just be as beneficial to your marketing campaigns.
As always, you can uncover more on this and other related topics by checking out the highly regarded runrex.com.