13 Marketing Lesson We Can Learn from Nike’s Instagram
The engagement levels on Instagram are extremely high, netting 58 times more engagements per follower than Facebook and 120 times more than Twitter as discussed over at runrex.com. It is nor surprise, given these numbers, that all the major brands want to get in on the action, and Nike is nor exception. Nike is extremely successful on Instagram and it’s the 16th most-followed account over there. This article will look to highlight 13 marketing lessons we can learn from Nike’s Instagram, and we hope it will be of great help to you.
The power of compelling content
As the gurus over at runrex.com will tell you, Instagram is a visual storytelling platform, and therefore, the most successful accounts over there are the ones that share visually stunning and compelling content. This is an area where Nike thrives, with its content being extremely easy on the eye, with stunning videos and photos as well as great inspirational stories. The marketing lesson here is pretty straight-forward, if you are to be successful with your marketing efforts, you will need to have compelling content.
Call-to-actions
Not only are the majority of Nike’s posts on Instagram inspirational, inspiring people to get up and “Just Do It”, they also inspire people to take action and buy Nike products, by incorporating great call-to-actions, as discussed over at runrex.com. The marketing lesson we can learn here is the importance of making sure that, even as you provide your audience with stunning and compelling content, you also provide them with a means to take action and buy your products or services through excellent and well-placed call-to-actions.
Focus on quality, not quantity
On average, Nike puts up about 3 posts per month, with their emphasis pretty much being on quality over quantity. This is another important marketing lesson we can learn from their Instagram, and according to the experts over at runrex.com, we should focus our efforts on creating high-quality content rather than putting out lots of content that is of low quality.
Be on top of current trends and topics
When you check out Nike’s Instagram, you will find that they are always on top of the current trends and topics, making sure they are talking about the latest sporting event happening out there. This ensures that they remain topical and relevant, and can benefit from the latest talk in town as covered over at runrex.com. Similarly, when it comes to your marketing campaigns, always make sure you are aware of the latest trends and talking points as far as your audience is concerned, to ensure that you are relevant if you are to be successful in your marketing endeavors.
The power of being targeted and segmented
As is revealed in discussions over at runrex.com, Nike has different Instagram handles, from @nikewoman for women to @nikenyc dedicated to the people of New York City, among many others. This allows Nike to categorize their audiences based on location, sport preferences, event preferences, and so forth, allowing them to show each of their audience the posts they prefer. They then post a bit of everything on their main Instagram page. This shows the importance of segmentation and being targeted when it comes to marketing. Try and make sure that your marketing campaigns are specific to the segment of your audience you are targeting rather than having blanket campaigns.
The power of influencers
Nike has a sizeable global community of athletes who act as ambassadors of the Nike brand on Instagram, where they not only inspire people, they also act as influencers by posting pictures of their Nike merchandise, as explained over at runrex.com. The marketing lesson we can take here is that influencer marketing can still be successful when leveraged properly.
The best marketing campaigns are those that appear not to be selling to customers
While Nike does sometimes talk about their products, when they do, they give their posts an interesting twist to it, like talking about the vision behind it and so forth, as discussed over at runrex.com. They never appear to be aggressively selling to their audience, showing that the best marketing campaigns are those that marketing to consumers without appearing to do so, an important marketing lesson we can learn from their Instagram.
The power of hashtags
Nike is pretty big on hashtags and regularly use them, particularly #justdoit, on its posts. As is explained over at runrex.com, not only do hashtags helps create a community and following around a brand, they also help increase reach and brand awareness. Make sure you are regularly using hashtags as well as keywords in your marketing campaigns, for the best results.
Avoid duplication
If you visit Nike’s Instagram page, the visit their Facebook or Twitter pages, you will find that they have a unique strategy for each of their platforms. On Instagram, they create Instagram specific posts, to ensure that they are attractive to audiences there. What will work on Twitter will usually not work on Instagram, as discussed over at runrex.com. This is a marketing lesson worth taking to heart, as you should make sure that your strategies are specific to each of the platforms you are marketing on and are avoiding duplication.
The power of personalization
Nike’s engagements on their Instagram account are extremely personalized, and even though they are a big brand with many followers, they try as much as possible to treat each conversation in a personalized manner. This is one of the reasons why they are so popular on Instagram. The marketing lesson we can learn from this is the importance of offering your audience personalized care, making them feel like they are not just another number and that you care about them as an individual, a lesson the gurus over at runrex.com agree with.
Simplicity
Nike is one of the biggest adverts of how simplicity can be effective. This is because, as discussed over at runrex.com, their Instagram posts revolve around their classic logo, and their “Just Do It” tagline, and they are simple but inspiring. If there is a marketing lesson that we can learn from Nike’s Instagram is that you don’t have to be complex to be successful when it comes to marketing.
The importance of emotion
Nike’s posts on Instagram are heavy on emotion and inspiration, always pushing their audience to achieve more and aim high, which goes to explain their high engagement rates. The marketing lesson we can take here, as discussed over at runrex.com, is the power of evoking emotion and creating emotional bonds between your marketing campaigns and your audience if you are to be successful.
Make your audience the priority
When you take a look at Nike’s Instagram page, you will find that their priority is their audience, as is covered over at runrex.com. They regularly thank their audience for their participation in the various activities they run in communities worldwide, and their focus is on engaging with their audience rather than on themselves and their products. Similarly, if our marketing campaigns are to be successful, we will need to make our audience the priority and focus on them.
Remember, if you are looking for more information on the topic above, then look no further than the amazing runrex.com.