13 Facebook marketing tips for small businesses on a budget
Digital marketing has seen brands and business take on unorthodox marketing strategy and strive to make the same successful and this is what can be admired when it comes to the online world. In this, social media and most notably Facebook has manifested as a huge catch with most businesses and brands due to the ease of marketing and the freedom associated with marketing that not only ensures creativity comes to the fore but also comes forward in rewarding smart advertising angles. So what are the tips you can use to market on Facebook?
Have a business page made for the brand
It is as simple as the rule of branding where you have to make your brand stand out. In this case, you have to ensure that you set up a business page for your brand. This will help you in adding a face to the brand and this will extend to the optimization of the business. The beauty with this is that it is a pathway to engagement with the prospective clients and it will also be the gateway to optimization of profile pages for the specific role of your business.
Optimize the look and feel of page
The look and feel of your page determines the traffic and engagement that the page will command. From the cover image to folds and the addition of buttons, it is crucial that the page has an optimized touch that will make the target audience comfortable. You can go the extra mile of pinning important posts, targeting responsiveness and ensuring first time exposure to your brand is top class. The key is to ensure your page is able to blend in and guarantee engagement at a high setting.
Use video
In excess of 80% of traffic is video oriented and this means more people get to consume content if it is presented in the form of engaging videos. Videos equal more traffic and consideration especially live video and this is where you can take advantage by providing contests and blogs to keep the target audience hooked.
Utilize paid Ads
When trying to structure marketing on Facebook on a budget, you have to set away a small budget to use in promoting paid Ads. With clever targeting, a clear objective and appropriate Ad copies; you can consider boosted posts since the platform has the power to elevate your brand and enhance the engagement you are bound to get. The only catch here is to have targeting options in place before setting off on this journey.
Recycle traffic thru retargeting
As a small business, you need to recycle traffic so that you can market to your already interested audience. The key in this is to create a retargeting list so that you invest in reaching out to the users who have already showed interest. This will ensure you are able to post with intent.
Have a content calendar
It is very important that you plan the content and the posting schedule for the same. The idea here is to maximize on time spent posting while minimizing costs so that the ROI is highest.
Create a Facebook group
A Facebook group should not be confused as a platform for promotion. A Facebook group should be set for exchanging information that is relevant to the business. What you should be targeting with this is the aspect of finding some common ground with the prospective clients and having them engage. As the platform grows, you can get to share content and allow your target audience to grow with the brand.
Be strategic with group name
Create a name that the target audience will actually search for and remember easily. The idea is to further the advancement of the brand and what better way than with a strategic name.
Focus on customer service
Handle customer service issues which is an aspect that gives a personalized approach. With replies that suit the target audience, you place your business in the limelight. You should also consider handling reviews as they are among the greatest input when it comes to customer service.
Utilize Facebook Custom Audiences
Retarget users and also target the creation of custom audiences that you will market to especially with video Ads. The key is to capture the interests and improve engagement while at it.
Focus on Organic Facebook Reach
Formulate strategies to capture Organic Facebook reach as this will build the presence of your brand. Structure post times to be even and at the peak hours that will map your business effectively.
Optimize news feed
Lead with statements and provide a question that will trigger engagement. You can also try leading with a question and get the target audience to participate in the discussion. Add variety and phrase answers in an engaging way to establish your brand as an authority in the category.
Run contests
Constant engagement is key to successful marketing on Facebook. Publicize your business through contests and find a contest prize that will be part of the marketing strategy.