13 effective tips to get more email subscribers by increasing conversions
An email list is a priced asset in the sense that a marketer gets to have a ready target audience to market to with future offers. The beauty with email subscribers is that they can easily be converted to paying customers which is what brings in the sales and enhances the ROI. The overall idea is to increase conversions to enhance your email subscribers list and thereby reap the benefits later on when it comes to the market base you will have access to.
In order to target conversions by asking people to sign up for your email list, you need an incentive mostly a lead magnet that will make people take up the offer. A lead magnet may simply be some form of discount or even free shipping as long as it ranks as something valuable that the client needs. The most important factor to consider is that the conversion funnel must be optimized so that the eventual result is favorable for the marketing strategy.
Preview your prospective email subscriber
It is crucial that you are able to preview your ideal subscriber. This will help you understand your target audience and also internalize the approach to be captured for the offering.
Focus on buyer persona
Create a buyer persona for every potential client you think will be interested in you and the target audience you wish to target. Market differently to every buyer persona as they are bound to respond differently in return depending on the offering being forwarded. You have to customize the messaging, offers and the product or service itself to reap great rewards.
Find out navigation path your users are using
Review the Google Analytics reports to find out how the prospective clients are navigating your site. Analyzing the traffic reports will aid you optimize better and capture a lead magnet that will not only pull but also make use of the traffic.
Use heat-maps
This will inform you where you need to place calls to action for email subscriptions since they identify the areas of your website where the target audience hovers more.
Avoid web forms
The problem with web forms is that they confuse readers. It has been documented that in most cases, readers and potential subscribers don’t bother to fill them out as they find them as a distraction rather than an aspect that offers value.
Target unique lead magnets
Focus on providing value that a prospective subscriber can’t resist. The idea is to focus on the lead magnet that will definitely bring the attention as well as conversions. The goal is to focus on what the clients need and would like to have in respect to what your product or service is all about.
Survey competitor websites
This will help you understand the lead magnets they are using and what their value proposition is. This will not only allow you to find your own lead magnet but also structure some uniqueness that will reap benefits in the long run.
Optimize landing pages
You need to make sure your landing pages are optimized for the offering placed on the source link. What a referral source promises a client is what the landing page must deliver. Make sure visitors don’t get to a point where they lose interest when browsing through your website.
A/B test your landing pages
To understand the impact of changes and also understand which versions are able to provide the desired results, you have to A/B test your landing pages as the information received will prove invaluable.
Experiment with an Exit Popup
Have an exit popup and use it fully to understand customer behavior. Use the exit popup to ask people to sign up for an offering which will eventually enhance the numbers when it comes to email subscribers. With this, you will have to be astute in order to grab attention and thereby influence the target audience to take the opportunity to go through the conversion path.
Be creative with CTA
Your CTA should ultimately be an email signup but you can use appealing images, CTA buttons and some catchy colors that will make the target audience interested. It is crucial that you also include a leading query that will guide the target audience to the email signup.
Utilize posts with high traffic
Blogs are perfect for targeting email subscribers. The idea here is to tap into the organic traffic and make the visitors go through the conversion funnel. Scroll and heat-maps come into play here where the sections with high activity should see you input a CTA that will lead to a conversion.
Add social proof
This builds trust and has been identified as the greatest platform that can be utilized to create an element of engagement. Testimonials, logos of renowned brands, statistics of subscribers, reviews from clients among other social proof elements are sure to work in your favor when you are trying to increase conversions to get more email subscribers.