12 Non-Obvious Ways to Increase Facebook Sales
Many people do not realize that there are many ways to use Facebook to make sales beyond just posting ads or making updates on their page. For those who are creative and smart, Facebook is full of opportunities that can be leveraged with ease. To utilize these opportunities, you will need to think outside the box. Here are some tips by Tony Guo (http://www.linkedin.com/in/tyguo/) you should try.
1. Use Shopify to Sell Directly on Facebook
If you already own a Shopify account, you should consider integrating it with your Facebook business page. You can then make sales directly through Facebook. With just a few clicks, your entire store can be posted on Facebook. Not only do your buyers have a convenient way to buy from you, they will also become a part of your marketing team through their shares, comments, and likes.
2. Remarketing on Facebook
Facebook can be used as a way of capturing the attention of potential clients and then remarketing to them through email. People may not click on your site if you are trying to sell them something. However, if you use a funny video or a great article they may be willing to click on your site. Once you capture a cookie from them, you can remarket to them within 90 days.
3. Merge Your Email and Facebook Marketing
The way to do this is to offer visitors something valuable if they agree to give up their email. It can be accomplished by posting an ad on Facebook and hoping that your viewers are enticed enough. Once that is done, you can send them newsletters and promotions.
4. Using Scrolling Ads
Most people love slideshows. It gives you an opportunity to showcase multiple products to your visitors, which helps to keep them curious. Besides that, you can use it to highlight the options that exist for the same product. For instance, you can display the different colors, for a given product. Facebook allows you to show 3-5 images for any product.
5. Use Video Ads that are 15-20 Seconds
This year, Facebook update its algorithm so that videos are given priority. If you often create infographics or custom images, find a professional who can create simple and short videos for you. Then use Facebook Ads to amplify these videos.
6. Use Facebook Live
It is one of the simplest tools for creating and sharing videos as they are being recorded. When you launch a Facebook Live session, all your followers will receive a notification. You can then use that opportunity to market your products to them.
7. Optimize Your Fan Page
When people search for your product on Google, social media accounts are usually at the top of the results page. You must thus ensure that your page is optimized for SEO. Otherwise, a competitor’s page may end up appearing, which reduces your chances of conversion.
8. Interact with Your Audience
If you have a page on Facebook, you must ensure that you respond to the issues that your followers rise. By being interactive, it creates a personalized connection with your clients. When clients feel like they have a personal relationship with you, they are more likely to convert.
9. Create a Group for Your Product
While a page allows you to market to your customers, a group allows the customers to interact with each other. The result is that you will get an opportunity to market free. As customers post discussions about the products they use, other in the group will learn about them. In groups, people may also share ideas, which you can use to improve service delivery.
10. Post Custom Ads
Facebook has been tweaked to create more opportunities for advertisers. On the social media site, you enjoy the highest degree of segmentation anywhere on the internet. The custom ads men that you can show your ads only to certain people based on an email list or phone numbers. These people have displayed some interest in your products in the past. In fact, they may even have already converted. Not only does it allow you to reach the right people, it also reduces the chances of wastage, thus leading to a favorable ROI for you.
11. Showcase Your Products
One benefit of using Facebook is that you can post an endless amount of photos. You should look for a pro that can help you take good photos of the products you sell. Ensure that you pick only the best and post them to your Facebook page. When people see the presentable photos of your products, they are more likely to purchase them. You should ensure that you provide them with a link of how they can access the products that you post.
12. Post-Demonstration Videos
Sometimes, people require a bit of a nudge to begin using your products. For instance, you can request a customer to take a video of them using your product. Later on, you can post the video to your page. The video acts as social proof when people view it. They will be convinced that they should buy your products. It is a great way to make sales.