12 Amazing Marketing Analysis Tools for Data Junkies
All companies, no matter how big or small, require tools that can help them analyze the data. Otherwise, they will not know if their campaign is succeeding. If you are looking to enjoy some success in your online marketing, here are tools by Tony Guo (http://www.linkedin.com/in/tyguo/) that you should consider using.
1. Mixpanel
Mixpanel is a powerful tool for analyzing your marketing data. It can offer important insight into the behavior of your audience. The tool is great if you to learn about how people use the mobile apps or the website. You can get a general overview or you can drill down into the individual buttons and features. It will help you understand how customers are interacting with your products. Best of all, you do not need to understand coding to use it.
2. AdWords Performance Grader
If you want to reach new customers, PPC is a great way to do that. If you are new to paid search, identifying the areas that you should focus on can be difficult. It one of the reasons you should use this tool. It evaluates the strength of your AdWords account in a minute or less. Once the tool has analyzed your account, you will receive a report showing you the strengths and weaknesses of your account.
3. Formisimo
If your site uses web forms, you should consider acquiring this tool. The tool provides users with data about why people are not completing web forms. The tool compiles intuitive data reports according to an analysis of web forms. The insight can help you to understand which parts of your form are affecting your conversion rate.
4. CrazyEgg
This tool provides you with heat map data. The data allows you to see where most of your visitors focus their attention. It analysis which elements the visitors to a site focus on and create a visualization in the form of a heat map. Besides that, it measures scroll depth, which allows you to identify where you are losing the attention of your visitors.
5. BuzzSumo
Social is a useful but difficult medium to understand. The tool allows marketers to understand what social media users want and thus use that as a starting point. It provides users with data on the topics that are in vogue on different social media platforms. It allows you to analyze data on a range of periods.
6. Convertable
If you use web forms, it is one tool that you must consider installing. Web forms can be useful but only if they are used in the right manner. For instance, the tool will provide you with information on the keywords users used to arrive at your web form, their location, the pages they viewed and much more.
7. Crowdbooster
Most people rely on the inbuilt analysis tools found on social media sites. However, these tools may be lacking sometimes. It is why you should consider using Crowdbooster. The tool allows you to see how your social media campaigns are performing.
8. Open Site Explorer
Moz is one of the most esteemed places to get tools for SEO. If you are looking for a competitive intelligence tool, you should use their Open Site Explorer. The tool is a great way to analyze your link profile. If you are a novice digital marketer, you definitely need to use this tool.
9. Google Website Optimizer
This is a great tool from the folks at Google. The tool allows you to rotate different segments of the content on your site to see which sections convert into the most clicks. You are at liberty to choose which parts of the site you want to test. The tool is a great way for you to do you Multivariate testing. Best of all, this service is free.
10. Kissinsights from Kiss Metrics
The tool is free or can cost up to $29. Another advantage of using this tool is that it is quite easy to implement. In fact, it only takes a single JavaScript install to get started. The idea behind this tool is to provide business owners with a tool that is easy to implement. The best part about this tool is that customer feedback comes back in the form of simple and short comments.
11. ClickTale
If you are in need of a tool that allows you to conduct a qualitative analysis of customer data, this tool was built for you. The tool records every action that visitors to your sit make from their first to their last click. It then uses the data to create heat maps about how customers behave. Besides that, it will give you the usual conversion analytics data. It is a great tool since it tells you what people are doing on your page, unlike Google Analytics.
12. HootSuite
HootSuite is a tool that is trusted by millions of professionals worldwide. The tool helps you manage you social media accounts in a professional manner. With mobile, desktop, and plugin versions, it allows you to get a real-time estimate of ROI from all corners of the world. With this tool, you can manage over 35 of the most popular social media sites.