10 Ways to Take Captivating Product Photos for E-commerce
10 ways to take captivating product photos for E-commerce
Product photos for E-commerce need to be authentic and in the frame to offer some perspective as to what the potential customer will be getting. As a marketer, taking captivating product photos is mandatory since it is bound to be the difference between a successful marketing strategy and a failed experiment. ppchire.com captures everything e-commerce and the orientation of products that are tuned for digital marketing and here is an angled presentation of the 10 ways to take captivating product photos.
Use a Tripod
A tripod gives you the chance to take the right photo with the right balance in terms of steady presentation. Effective and quality photography is dependent on a steady setting with a foundation that will give power in reality and this is what a tripod provides. A setup that involves a tripod results in product images that pop and tell a story.
Make use of a lightbox
A lightbox is also referred to as a light tent and it is mainly utilized owing to its translucent sides that are very effective in diffusing light onto your product from the multiple sides. The illumination ensures that the features of your product are highlighted. It is the tool to use to provide uniform lighting. The beauty with the bouncing light is that it makes your product become more pronounced.
The target when repositioning items is to ensure that the adjustments accentuate your products and give life to your presentation of the product. Repositioning allows you to be flexible in identifying the angles that work best and the lined presentation that will appeal most to the target audience.
Take consistent photos
Whether taking photos of multiple products or capturing multiple shots of the same product, the key is consistency. This will give you an edge in presentation when you are trying to settle on the product images that will fit in with your chosen theme and overall message.
Utilize Macro-Mode for finer images
When you need the finer details of your product to be conspicuous, macro photos are the ideal option. Utilizing Macro-mode enables you to showcase the finer details which brings out the craftsmanship that makes the product a must-have. Macro-mode accentuates the quality of a product and it is captured when you increase the aperture since there is a shallow field depth.
Make use of shadows for depth
A reflection or a shadow heightens style and in turn ensures that the photos stand out. The goal of having a shadow is to emphasize product features. Shadows provide a perception of depth to the products that give potential clients the idea of visualizing the items in a 3D setting. The depth achieved with shadows is what makes a product image have a unique appearance.
Take on photography angles
The target audience is more receptive to product photos that provide a 360° view. When you are looking to take captivating product photos for E-commerce, you have to adopt varied angles including capturing the images in both close up and distant settings. This is a strategy that ends up providing some perspective and context which work best when it comes to presentations to the target audience.
Take photos in a light studio
As much as natural lighting can work in some instances, a light studio is always the best options since it ensures you get to capture both consistency and quality. A light studio is sure to provide you with options when it comes to the varied angles that you are supposed to work with. This is unlike natural lighting which is normally limited in terms of its influence on the quality of a photo.
Utilize the Rule of thirds
With this, you can make products stand out seamlessly. For instance, if you wish to capture memorable shots, centering your product is cliché. You should instead go for a setting where the product is in one of the intersections achieved when you inscribe four imaginary lines on your image with two horizontal and two vertical. The preferred intersection is the bottom right one since our minds tend to view images the same way we view texts. This rule of thirds is a must-follow if you wish to capture captivating product photos.
White background works best
If not white, the background should be consistent to ensure that the image brings out the product as the principle feature. White ensures that the image is brighter and clear with a top-quality setting. It also helps in highlighting features as it removes distractions and keeps images in a consistent setting. The beauty with a white background is that there are lots of options when it comes to presenting an image and the optimization angles that can be taken to customize the product and make it stand out.