10 Ways to Generate Leads with Twitter Video Ads
10 ways to generate leads with Twitter Video Ads
Twitter Video Ads are perfect for generating leads since they not only offer engagement but also double up as source plates for appropriate audience targeting. Lead generation is an exercise that marketers have always studied and wanted to master and ppchire.com is one of the platforms that have offered exclusive insights into how the process can be perfected. Here are 10 ways to generate leads using Twitter Video Ads.
Only use original content
Twitter is a rapid social platform that you can only disrupt if you are offering original content that can capture the eye and mind of the target audience. Twitter Video Ads must have original content that will capture the imagination and thereby ensure the viewers become worthy leads when sharing and engaging with the same.
Create video series
When you create a video series, you keep the target audience hooked and this is what can help you generate leads at an expansive rate. The idea is to introduce a concept and then divide the content into several cuts that can be posted in a series format. In this way, you customize your campaign to have a huge impact and this is what can generate leads at a faster rate.
Create Live Videos with Periscope
On-demand content is highly acceptable and this means structuring the Twitter Video Ads to provide Live content is the ultimate way to gain a foothold within the target audience. People relate with live videos as they are original and genuine. Live video is a great way to generate leads as they build trust and engagement on a different level and this is what you must target with your Twitter Video Ads.
Share exclusive scenes
Twitter Video Ads are most effective when they reveal some aspect of your business that people are dying to know about or have been wondering about. Share behind the scenes since it is what can lead people to relate to your brand and also make them want to capture more about what you are about. In essence, this is what generates leads for your business.
Make videos relatable
Relatable videos are more direct and they capture the human aspect. The goal of your Twitter Video Ads should be to create a connection and this can only be done when you humanize your video. Relevance is the aspect you should monitor with the Twitter Video Ads since the target audience will only view a video that they deem relevant and relatable to the experiences they seek.
Illustrate a solution to an immediate problem
The best way to use Twitter Video Ads is to illustrate a solution to an immediate problem. With this, you can be sure that you will be able to generate leads since most people will rush to identify with the message you are putting across. This is what will in turn give you a chance to impact them by delivering core information at any point within the video frame.
Capture a level of consistency
In generating leads, you need the target audience to actually grow with what you are offering and this can only be possible if you are consistent in your message and brand presentation. Only those that view your content with a scheduled regularity can become leads. It is all about brand development and awareness and this is the factor to keep in mind when trying to generate leads with Twitter Video Ads.
Use teaser clips
Twitter Video Ads are best utilized when teaser clips are put in place. It is the best way to reach out to a target audience while making them comfortable enough to enjoy the experience. Tease a new product, brand, or service and you can rest assured that you will be in line with a possibility of going viral owing to the intriguing nature of your message and the zeal you will have implanted in the target audience.
Entertain your target audience
As much as Twitter has been restructured as a business front, it remains a platform where people go about looking for fun and engaging content that they can enjoy. By entertaining your target audience, you place your brand in a peculiar position where you will have the opportunity to generate leads with little to no effort since the viewers will already be hooked on the entertainment you will have provided.
Use guised Calls-To-Action
Twitter Video Ads are meant to be impactful and this can only be captured if there are Calls-To-Action that match the information and blend in with the overall message. The conventional Calls-To-Action may not meet your idea of lead generation but guised CTAs are sure to capture that effectively. Asking your target audience to share content or like your page in addition to, or exclusive of, providing their contact information; are some of the angles to exploit.