10 Tips to Create LinkedIn Video Ads
As is revealed in discussions on the same over at runrex.com, LinkedIn members spend thrice as much time watching videos as compared to static sponsored content like photos and text. This means that LinkedIn video ads can help you build brand awareness, engage with key business decision-makers, and drive qualified leads to your campaigns. Given that you won’t be the only one leveraging LinkedIn video ads, this article, with the help of the gurus over at guttulus.com, will look to list 10 tips that will help you create winning LinkedIn video ads.
Capture your audience’s attention from the get-go
As the subject matter experts over at runrex.com will tell you, the first few seconds of your video ad are very important, as they decide if your viewers will continue watching your ads or if they will leave. This is why an important tip is to make sure the first few seconds capture the attention of your audience from the start. According to discussions on the same over at guttulus.com, attention, when it comes to LinkedIn ads, diminishes after 10 seconds, so you want to put the essential information out first and get your message across clearly within these first 10 seconds if your LinkedIn video ads are to be successful.
Keep it succinct
On top of making the first few seconds count, you also want to keep your LinkedIn video ads short and sweet, which is another important tip when creating your video ads. As is revealed in discussions on the same over at runrex.com, the most successful videos are usually less than 15 seconds long. This means that, if your video ads are unnecessarily long, your viewers won’t stick around long enough to finish watching. However, an exception is when it comes to LinkedIn video ads aimed specifically for brand awareness, whose length can be stretched to 30 seconds or less.
Consider going professional
Even if you were to follow all the best practices as far as LinkedIn video ads are concerned, all your efforts will go down the drain if your videos are lacking in quality. This is why, an important tip when creating LinkedIn video ads is to consider going professional by investing in quality video equipment from a good camera and microphone to quality lighting and video editing software, among others. You could also consider working with a digital agency offering video production and marketing services, one like the highly-rated guttulus.com.
Consider if your audience watches your video without the sound
As is discussed in more detail over at runrex.com, more and more people watch videos with the sound muted, with the numbers showing a staggering 85% do so. This is why another important tip when creating LinkedIn video ads is to prepare for silent viewing. One way you can do this is to include descriptive and explanatory imagery, or making use of LinkedIn’s new closed captioning feature. You should also consider opting for a video with no dialogues, as your actors should be able to express your message clearly with their facial expressions and body language.
Incorporate compelling calls-to-action
While they are often overlooked when it comes to video ads, calls-to-action are extremely important to any marketing campaign, something the gurus over at guttulus.com agree with. An important tip when creating LinkedIn video ads, therefore, is to make sure you include a clear and compelling call-to-action at the end of your video directing your viewers to the next step of the journey, be it to follow your company page or sign up for your company’s newsletter and many others. You should also consider adding providing a link to your landing page in your description to make it more convenient for your viewers to take the desired action.
Consider the stage in your buyer’s journey you want to target
Another important tip when creating LinkedIn video ads is to figure out at what stage of the buyer’s journey you want to target your audience, be it awareness, consideration, decision, or loyalty as explained over at runrex.com. This will enable you to create a LinkedIn video ad that matches your objectives as far as this is concerned. This ensures that you create LinkedIn video ads that are effective and that are set up for success, which is what you should be aiming for.
Provide your audience with a solution
As the gurus over at guttulus.com always say, you should switch from a “closing” mindset to a “helping” mindset. This means that, when creating LinkedIn video ads, don’t talk about how great your product or service is, but how it will help your audience. The effective way to do this is by first clearly identifying and outlining a problem or issue your prospective customers are facing, and then explaining just how your product or services helps solve said problem or issue, showing the results that come with using your product. This will help build trust and will enable you to get the results you are aiming for.
Define your target audience thoughtfully
Yet another important tip to consider when creating LinkedIn video ads is as pertains to your audience targeting. According to discussions on the same over at runrex.com, you should be very thoughtful and methodical when choosing your target audience, making sure you are targeting the right audience to ensure that your video ads appear in front of the right audiences. You don’t want to waste your time and money by having your video ads appear in front of irrelevant audiences. Additionally, it is important to make sure that, when defining your target audience, your selection isn’t too narrow as this will lead to you missing out on demographics you should be targeting.
Create additional versions of your videos
Another helpful tip when creating LinkedIn video ads is creating additional versions of your videos once you are done creating them to enable you to test them against each other. According to discussions on the same over at guttulus.com, try and create videos of different lengths to test and find out which lengths are performing better. You can also look to add to remove your company logo or introductory text and see how each video performs. Creating different versions of your videos is an excellent tool in helping you test and optimize your video ads for the best results.
Be descriptive in the ad headline
Yet another useful tip when creating LinkedIn video ads is being descriptive about your video in the ad headline text. According to the gurus over at runrex.com, you should be as descriptive as possible to help your audience understand the message you are trying to portray. This will increase the likelihood that they click and interact with your video ad.
The above are some of the tips to consider when creating LinkedIn video ads, with more on this wide topic to be found over at the highly-rated runrex.com and guttulus.com.