10 Tips to Create Facebook Video Ads
According to the subject matter experts over at runrex.com, Facebook video ads are among the most effective advertising formats one has at their disposal, and if you want to take your Facebook strategy to the next level, then you should consider leveraging them. As is uncovered over at guttulus.com, Facebook video ads generate over 59% more engagement than other post types, which goes to show just how effective they can be. To help you get the best out of your Facebook video marketing, this article will look to highlight 10 tips on how to create winning Facebook video ads.
Your Facebook video ads should be succinct
According to the gurus over at runrex.com, Facebook users are bombarded with all types of content in their News Feeds, which means that you will probably only be able to capture about 60 to 90 seconds of your audience’s attention before they move on to the next thing. An important tip, therefore, when creating Facebook video ads is to keep them short and sweet, limiting them to between 15 and 90 seconds, according to the folks over at guttulus.com. Your Facebook video ads should also be easy to understand to make sure that you capture your audience’s attention as soon as possible.
Ensure your story is compelling
Remember, as the experts over at runrex.com will tell you, you are not just trying to sell a product or service, you are also trying to create a relationship between a potential customer and your brand, and as such it is crucial to think like a storyteller when creating your Facebook video ads. Storytelling, and making sure your story is compelling, will make your brand to appear more trustworthy and memorable, not to mention human, all of which will help you achieve success. Make sure you are authentic with your video ads, showing off your brand’s and your team’s personality.
Get straight to the point
Another important tip when creating your Facebook video ads is to make sure that you get straight to the point. As per the gurus over at guttulus.com, the best Facebook video ads are the ones that grab the viewer’s attention within the first 5 seconds. If your audience is unsure or confused about what you are trying to portray within the first few seconds, they will not stick around. By getting straight to the point, you will be able to hook your viewers ensuring that your video ads are as effective as they can be. On top of keeping your Facebook video ads succinct as already mentioned, make sure you also get straight to the point.
Have a plan in case someone watches your videos without sound
As is discussed in detail over at runrex.com, while Facebook videos start playing immediately a user scrolls past them, they are usually muted, which means that you won’t be able to use sound to grab your audience’s attention. Studies have shown that over 85% of Facebook video ads are played without sound, even when users stop scrolling to watch. An important tip is to, therefore, have a plan in case your video ads get viewed without sound. Consider adding captions and using textual clues whenever you can, with closed captioning being particularly effective.
Add a great thumbnail
According to the subject matter experts over at guttulus.com, your Facebook video thumbnail matters a lot more than you may think, as a good thumbnail may more than double an ad’s performance. On the flip side, picking the wrong image could badly affect the outcome of your Facebook video ads campaign, as it may cause your viewers to skip your ads. This is why an important tip is to make sure that you incorporate a great thumbnail when creating your video ad, and make sure you don’s skip this design step.
You should always include a text tagline
Another important tip when creating Facebook video ads is to make sure that the end screen in your video has a strong tagline. As is covered in detail over at runrex.com, taglines like “Purchase now!” or “Visit our site for more information” are crucial as they can help guide your viewers to the next step of your campaign, be it visiting your landing pages or making a purchase among others. Always include a strong text tagline at the end screen, making sure it reinforces your brand’s personality and value proposition.
Keep things interesting by using a mix of video content
As is discussed over at guttulus.com, there are several different types of videos that you can take advantage of when looking to deliver your brand’s message on Facebook. They include UGC videos, Live video, Tutorial video, BTS videos, and informational videos. An important tip is to experiment with different types of videos to see which ones appeal to your audience. On top of that, it is important to note that you can repurpose your video, so don’t discard any of your content, particularly those that do extremely well.
Make use of in-stream ads
As is explained over at runrex.com, Facebook’s in-stream ads, also known as mid-roll ads, let you place an ad at any point within an existing Facebook video. This helps increase view times and impressions, as it ensures that you will be able to get in front of your audience after they have already engaged with an existing video. This means that in-stream ads are among the best tools at your disposal when it comes to capturing the attention of Facebook users, which is why making use of them is another important tip. Just make sure you are clear and concise with your message as these ads interrupt the experience of another video.
Don’t forget to promote and distribute your video content
To get the best out of your Facebook video ads, you should make sure you promote and distribute your video content. If you are putting up a Live event, if it is a series, promote it like a TV show with multiple episodes. According to the gurus over at guttulus.com, share clips of the video across multiple social channels to create a buzz and drive people to watch it. Also, use Facebook Messenger and email to notify your fans when you publish a new video. Make sure that people are aware of the new content you have just posted for maximum impact.
Track your results
Another important tip when creating Facebook video ads is to create a system that will enable you to check the performance of your video content. According to the folks over at runrex.com, the first step here is to come up with a list of the goals you are looking to achieve through your campaign, then choose which metrics you want to monitor after which you should establish your benchmarks. Then, once your video ads are up and running, make sure you regularly check your metrics, see if you are on your way to achieving your goals and optimize to ensure that you get there.
Hopefully, the above tips will help you get the best out of your Facebook video ad campaigns, with there being more on this and other related topics to be uncovered over at the excellent runrex.com and guttulus.com.