https://www.youtube.com/watch?v=JpenuggPZXg
LinkedIn is one of the hottest social networking platforms of the digital era and having a massive presence on the same is one way of ensuring you get maximum engagement. When targeting an enhanced presence on LinkedIn, the goal is to go viral and have exposure that will guarantee people take note. In this wavelength, here are 10 tips to boost your chances of going viral on LinkedIn.
Promote your LinkedIn posts
The first and most important step when trying to go viral is to promote your LinkedIn posts. This is one of the proven ways to go viral seamlessly as well as maintain a high level of engagement from your contacts. The idea is to promote on twitter and tag the relevant contacts and network authority figures which will ultimately get you noticed and drive traffic to your account.
Choose a winning post
The key to getting people to talk about you and share widely is to choose a winning post. The process to achieve this begins with the targeting of keywords to explore themes and this is where it becomes possible to analyze popular posts and the interesting topics that people want to hear about. When these elements have been captured, the rest of the process becomes easier where you are needed to structure quality content in which you provide the expert voice.
Target influencers
The impact that influencers have stands as the ultimate winning input you need to go viral. The idea in this setting is to find influencers within your niche including the industry leaders who can aid your cause by promoting your content seamlessly. This not only increases exposure but ensures you get to share the best of what you read and that authority figures contribute immensely to your quest.
Comment and jump on trending elements
To go viral, you need to boost your chances by jumping on the bandwagon of trending elements and topics. To do this, you must be willing to answer questions on what people are asking, trending topics and what people are reading and sharing widely. The key is to provide content with a new angle on what people already know. An additional angle to utilize the trending factor is to always reply to comments and spend time to give your content the push needed which is what boosts engagement.
Utilize posts with proven success
This is a trick that many have not mastered its art since it requires inch-perfect timing. It involves posting on LinkedIn the content that you have previously posted elsewhere maybe on corporate blog and has a proven success. It is imperative that posts that have received the highest engagement are chosen and that you take at least a week after posting the original content so that Google is able to index the original post.
Target editors of sites
Targeting editors of sites has been proven as a way of boosting your chances of going viral especially when there is the factor of content that goes against the grain. The key is to engage and tag the editors since when they read the content and believe it to be relevant and great, their logical course of action is to share with their audiences which is a sure endorsement. This gains high visibility and boosts your chances of getting featured.
Get featured on key LinkedIn channels
LinkedIn users are massively hinged on quality and relevance and this means the respective channels play an important role. With the select channels, you get a massive audience to speak to which can trigger virality of tour content. Take for instance the Leadership and Management channel which has in excess of 24.4 million followers, posting relevant and unique content on the channel is a great way to achieve recognition. The key is to identify a channel, select a topic and provide compelling content.
Customize headlines and graphics
For a post to go viral, readers must appreciate and have a reason to share and engage and all these can only be captured if and when you are able to attract the readers to the post. Attracting readers is a combination of using expertly crafted headlines and graphical presentations that pull people to the content.
Timing posts
There are best times to post when the highest impact can be expected. On LinkedIn, the sweet spot is the period between 10a.m and 11a.m on Tuesdays while the best days to post are between Tuesday and Thursday. It is important to understand the best times for your particular audience to ensure more people get to see the post and share it widely.
Give the readers a task
A great post cannot have a viral standing on LinkedIn unless there is something for the reader to do for instance the downloading of an eBook. The idea is to create a call to action that will incentivize readers to not only share but also have an added experience when they engage with the post.