If you have a SEO agency and are having trouble getting clients, then we have good news for you. We talked to a CEO to one of the most successful SEO agencies in America and he provided very insightful tips on how to sell SEO as an agency. Read on and you will find out more about the expert and his insightful tips.
Selling SEO is not the easiest things especially now that there are thousands of agencies claiming to offer the service. Besides the high competition, there are very many aspects of SEO that make it a very tricky business venture. Many people think that it is all about finding clients and selling your services to them but that’s just a tip of the iceberg. There is more to SEO than just getting clients and offering the service they are looking for. As an agency, you will need to establish yourself and be authoritative enough that clients will start looking for your agency themselves. According to Tony Guo, selling SEO as an agency needs you to be able to find the ideal solutions to unique problems. To further help you get a better understanding of selling SEO as an agency, Tony Guo provided the following 10 tips on how to sell SEO as an agency;
1. Choose a niche
This is very important today now that there is stiff competition. You need to choose a niche to target and work tirelessly to perfect in the said niche. Choose a unique and unorthodox niche because this will help you eliminate competition and increase your perceived authority in the area.
2. Build a brand
Just like any business, you will need to build a brand as a SEO agency. Creating a brand however, is not the easiest thing because you will need to have a good reputation from your clients and this might take some time. The secret to creating a brand is building the brand one project at a time. Always leave a long lasting impression every time you are awarded a project irrespective of its magnitude.
3. Network
Always aim to build a network. Having a good network will open up your opportunities in the online world. From local business to having a good relationship with other bloggers, you never know when an opportunity will come by.
4. Knock on some doors
There are very many businesses in your local area that do not have an online marketing strategy and these should be your primary target. You will need to walk into these businesses and talk face to face with the owners while explaining the importance of marketing their businesses online. You will be surprised at the number of businesses willing to give it a go if you make them understand the importance of online marketing.
5. Given a chance, use it to the best of your ability
Whenever you get an opportunity as an Agency to promote a business online, please do it in the best way possible. The best clients in any business are always the returning clients and the only way to make sure that you retain clients is to make sure that you always do a good job right from the start.
6. Set fair rates
The other aspect of SEO that has led to the downfall of very many agencies is the price and cost of hiring SEO services. Some agencies set their prices so high that clients are discouraged from trying their services all together. Always negotiate with the clients and set fair rates that favour both your agency and the business of the client.
7. Market your agency
It is funny how very many SEO agencies today claim to offer good online marketing service yet they can’t market their own agencies well enough to earn clients. As a SEO agency looking to sell its service, you need to set up campaigns to market yourself to the world. From PPC campaigns to sending promotional emails to businesses, you need to find the right ways of marketing yourself.
8. Be a regular customer
One of the best ways to earn a client for marketing is to become a customer in the specific business. If a client knows that you have been a customer in his/her business in the past, he/she will be more willing to award you with the job of marketing the business.
9. Attend events in the industries you are interested in
Attending these events gives you opportunities to market yourself and also network with other business owners. You however need to be careful how you market yourself in these events so that you don’t turn out to be a nuisance. Just interact with the others casually but find a way of including your business in the conversation.
10. Be grateful
When you get a job, show some appreciation to the client. Appreciate them by first of all doing a stellar job that will impress them. Secondly, promise and give them offers and promotions in some of the contracts. The more appreciated a client feels, the more likely they are to come back for more contracts in the future.