Just like in search engines’ results pages, rank is very important when it comes to Amazon sellers and agents. You rank can mean the difference between making a good sell and going home empty handed. For you to rank highly on Amazon however, you have to understand what Amazon wants from you as a seller. You need to understand its algorithm used to rank sellers but this is not as simple a task. There are millions of sellers on Amazon but only a few know how the Amazon ranking system works. As a seller, if you discover the system therefore, you will have an upper hand in the market.
Just like SEO, ranking on Amazon is all about providing a service/product that satisfies the customer and make them want to keep coming back for more. Amazon interprets return purchases as satisfactory service provision by the seller and will therefore rank them higher. To better understand how Amazon works, we sought the professional advice of a long time web expert who has a good understanding of how Amazon works and he provided us with tips on how to rank highly on Amazon. Here are 10 tips on how to rank highly on Amazon as provided by Tony Guo;
1. Make sure that your products are of top quality
It goes without saying really that you should ensure that the goods and products you have on sale are the best in terms of quality. The moment a customer makes a purchase from you and realizes that your items are crappy, he/she will never come back to you again and this will affect your rank. Amazon uses its customers as an algorithm to filter out the best products and rank them highly depending on the amount of purchases made. Ensure you are selling quality products always.
2. Decent prices
Amazon is always mindful of its customers and will always strive to provide the best possible items at a decent price. This means that they will always rank the sellers with good quality items retailing at decent prices very highly. This however does not mean that you should lower your prices just to get a better rank. Fair prices will mean that both you and the customer win in the end.
3. Aim for more sales
The more the volume of sales your product gets, the higher it will rank in Amazon. Amazon interprets large volumes of sales as a good indication of satisfaction from the buying customers. They will therefore always try to rank the seller and product highly for more people to purchase it because they are convinced it is of good quality and is fairly prices as well.
4. Ask for reviews from your buyers
Very few people actually know this but the user reviews on Amazon are used in ranking the products. The more the positive reviews on a certain product, the higher it is likely to rank on Amazon. Positive reviews will get you many purchases which culminate into good rankings. Ask all your clients to provide an honest review of your product and if the product is good enough, you will always get good and positive reviews.
5. Fulfilled by Amazon
FBA is a one of the best things you can use to gain the trust of your customers. Always make sure that you sell your inventory with FBA because it has been proven to work. It works better than opting for merchant fulfilled selling. Unless your products are incredibly cheap, FBA products will always outrank your merchant fulfilled products.
6. Research on the keywords
Just like SEO, keywords are very important in Amazon ranking. When searching for products, people will always type in certain phrases and words and these are the keywords we are talking about. Amazon will always provide results based on the relevance of the keywords. Always research to find out the most commonly sought after keywords in the niche that you are selling and include those keywords in your titles and search terms.
7. Amazon PPC
Run an Amazon PPC campaign and this will help your products rank on the first page and get a good number of sales. If people find your products good enough, they will come back for more and you will soon be ranking highly even without running a PPC campaign.
8. Unique titles and product descriptions
The other factor that can help you rank highly is creating product titles and descriptions that are unique and captivating. Natural titles with keywords nicely merged in will make people click on your products and this will improve your rank significantly.
9. Market your brand and products elsewhere
Use social media platforms and blog to market your products. Amazon affiliate links can help do the trick. In the end, all you want is a bigger brand that sells. The bigger the brand, the more the sales, the higher the ranking.
10. Product listing completeness
Always make sure you make complete listings always on your products. This helps with the ranking. Strive hard to fill out every single field in the listing setup page and this will improve your rank significantly.