If you are into web design, development or SEO then I am sure you have heard lots about Tony Guo. If you haven’t then, you are missing out on a lot because Tony is like the Zuckerberg of SEO. He is a long time Google and a very successful SEO expert. We, sat down with Tony and sought to find out how he managed to be that successful in SEO. Pick up a phone and paper and note what Tony had to say;
SEO is not as complicated as the blogs have made you to believe. Search engine optimization just needs you to research thoroughly and stick to your game plan to succeed. You need to be aware of changes in the online world and adapt to the changes as soon as you can. For you to be successful in SEO, it takes quite some time but if you are sharp and intelligent enough, you will master the tricks and start seeing changes in your SEO campaigns in just a few months. If you are finding it hard to make a breakthrough in SEO, then worry not because we are going to provide quick tips on how to SEO like a professional and realize an improvement in your page rank. Here are 14 tips how to SEO like a professional as provided by Tony Guo;
1. Quality of Content
If you are to succeed in SEO, you must be keen on the quality of content that you create. Google and other search engines nowadays use intuition and artificial intelligence to filter out quality content. Only the best and satisfactory content ranks highly.
2. Create fresh content
Always aim to add new, captivating and useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines. People want fresh and captivating content and if you provide it to them, they will always come back to your page and the rank will improve with time.
3. Don’t create content for ranking
Never create content aimed at fooling the search engines and help you earn better ranking. Stuffing you content with keywords won’t help your SEO campaign. Just create natural content that users will enjoy reading and will want to share with their friends.
4. Design a responsive website
The design of your site matters a lot these days as far as SEO is concerned. A website with a good layout and accommodates all devices-especially mobile devices will go a long way in improving your SEO. Most people browse on their mobile device today and you essentially want them to have a seamless browsing experience on your pages.
5. Page loading speeds
As part of the quality of your website, you should make sure that your pages load quickly. The speeds are affected by the hosting and the type of media contained on the pages. Pages with too many images and will take too long to load. This affects the user experience and affects your rank on the SERPs.
6. Unique content
Google particularly has a soft spot for unique and high quality content. Be unique always and never copy from other pages. You’d rather link out than copy content. Plagiarism and editing original content is not only illegal but will affect your rank. Users want original and unique content.
7. Create top notch homepages
Very many people don’t know this but the homepage makes the first impression on what your blog or website is all about. Don’t increase the bounce rates of your website by creating a very poor home page. Create an impression by designing a beautiful homepage with little but captivating content.
8. Link out and accept links out to your pages
Don’t hesitate to link out to content that you find relevant and insightful from another blogger. You equally should accept people who link out to your content. For you to be successful in SEO, you have to have a good working relationship with the other bloggers. These are relationships that will help you and your SEO grow.
9. Always conduct thorough keyword research
Keywords still play a very vital role in SEO success. You’ve got to research your keywords carefully to identify what phrases and words people use when looking for certain products and services online. Once you have a list of the said phrases, include them in your content and optimize your content around these phrases.
10. Call to action buttons
SEO is essentially a tool used to bring you closer to prospective customers. You either want them to make a subscription, make a purchase or hire your services. Every time you create good content, make sure you include a call to action button somewhere for the readers to promote your business by making a purchase or a subscription.
These are tips that have been put to test and been proven to work. The fact that they have been provided by one of the best SEO experts in the world means that they can be trusted. Incorporate them in your work today and realise the changes.