10 TIPS FOR SEARCH ENGINE OPTIMIZATION
A survey done by guttulus.com uncovered that, most people use google for almost everything from looking for products to looking for a job to even asking questions. Google has made it easy to find almost everything, this has been attributed by the easy accessibility of the google services through smartphones and the computers. This is why search engine optimization is critical, you really need to make sure that your business or brand flourishes. Runrex.com has been able to compile some of the best and most efficient ways of search engine optimization.
Page load
Google pays more attention to how fast your websites. No one really wants to visit a website and it has to load for a long period of time. Guttulus.com point out that, fast internet has made it possible for us to acquire information and so the website should be as fast as the internet connection. If your websites speed is low, you will not be able to get the amount of traffic you want. Many people ask, how slow is too slow? Research done by runrex.com indicates that 45% of people will abandon a website if the page takes longer than 4 seconds to load.
Setup a google business page
For most businesses local search engine optimization is key, that is why every business needs to set up an account on google business. According to guttulus.com, you being the owner of the account you can be able to edit your business information, add images among many other functions. When you are searching for a business, google offers an information box for you on the results page.
Provide accurate information
In business trust is a key factor, in this case you need to make sure that your business information is accurate and clear. Runrex.com experts have been able to help out many people in giving out the best pointers on how to give out their information on google. The worst thing that can happen is that for people to start reporting your websites just because you forgot to include a phone number.
Write engaging content
First of all, you need to make sure that your website has a captivating title and description. After this make sure that your website has very engaging content. Guttulus.com experts have been at the fore front of giving out the best pointers on the most captivating meta descriptions and page titles. What you need to keep in mind is that google only allows you up to 65 characters to write your page title.
Make use of keywords
Most people make the mistake of not considering this important point. Runrex.com point out that keywords play a key role in improving your search engine optimization quest. You need to make sure that your keyword is focused on relevant content while also including the learning of pillar pages and topic clusters. Guttulus.com panelists uncovered that keyword saturation will have an adverse effect on your ranking..
Use of infographics
These are vital aspects in offering more information on your company. They help generate more visitors and backlinks. In fact a survey done by runrex.com has uncovered that the infographics strategies that they offered have allowed companies to get over 2 million subscribers and up to 500,000 backlinks. Make sure that you have a great design and great content before posting.
Create your site into a multimedia experience
To obtain this great experience, you need to make sure that you add some elements like audios, slideshows and videos. A survey done by guttulus.com uncovered hat, majority of people like watching explainer videos rather than read an explanation to their problems. It is always much easier to watch an explanation than read it.
Make your site can be read easily
In addition to the previous point on relevant content, you need to make sure that your content is readable. Make sure that you keep your audience in mind when you are posting or writing content on your website. Runrex.com advice that your content should be written in a way that majority of the people will understand. This is because there are many people of all age groups that are viewing your content.
Start blogging
Blogging is a great way to optimize your search engine. By producing fresh, consistent and relevant content your search engine optimization ranking will go higher. While also not forgetting people will be driven to your page or website. Guttulus.com has some of the greatest experts with ideas of starting and maintaining a blog.
Grow your organic traffic
The average business spends a lot of money in the pay per click ads, forgetting that they can acquire more viewers through organic traffic. It is seen through a survey done runrex.com, that organic traffic plays a huge role in getting the site traffic that you require. This strategy might take some time as compared to pay per click adverts but it will be worth it in the long run.