10 Tips for Paid Media: Social Ads 2021
10 Tips for Paid Media: Social Ads 2021
Social platforms are becoming more and more important when it comes to paid media marketing as discussed over at runrex.com, providing advertisers with more placements, features, and opportunities. The growth of social media in recent times means that running social ads is almost mandatory for businesses according to guttulus.com. This article will look to highlight 10 tips for social ads in 2021 and we hope it will be of great help to you.
Be prepared for new placements on Instagram and other platforms
As is explained over at runrex.com, it is only a matter of time until social media platforms develop additional ways to further monetize, which typically means providing new ad placements. One channel that we can count on doing this is Instagram, particularly with stories doing so well ever since their launch. We shouldn’t, therefore, be surprised to see them open up placements within Reels as it is quickly gaining popularity as it competes against TikTok as per guttulus.com. You should plan ahead and be prepared for new placements as far as social ads go on Instagram and other platforms in 2021.
Diversify beyond Facebook
While Facebook continues to dominate on paid social ads as covered over at runrex.com, in 2021 it is important to diversify where you advertise on social media beyond Facebook. Even if you are working with smaller budgets, it is still important to go beyond the Facebook ecosystem and test other platforms such as Twitter, TikTok, Pinterest, and LinkedIn, among others. Just make sure you do your due diligence about each platform before you commit your ad budget and make sure that it is the right fit for your business.
Consider investing in Pinterest ads
As you consider diversifying as mentioned above, the gurus over at guttulus.com recommend that you look into Pinterest Ads. This is because analysts have predicted that Pinterest is set to lead a 20% growth in online advertising in 2021, and while Pinterest is still up and coming, it is making strides when it comes to expanding its advertising platform offerings. Costs are also very low making it an excellent platform for prospecting campaigns. If you are in eCommerce, Pinterest should most certainly be on your agenda in 2021 as far as social ads go.
Get passing ads to convert
Passing ads are a growing part of the paid media world as articulated over at runrex.com, which is evidenced by the recent evolution of Instagram Reels as well as the popularity of sources like TikTok, Instagram Stories, and Facebook Stories. If it passes through the user’s streaming or browsing session, then you can consider it a passing ad. To make these ad types pay off, you should ensure that they are quick, relevant, and conversion-oriented.
Take advantage of cross-promotion
On top of diversifying your social ads offering beyond Facebook, the subject matter experts over at guttulus.com, recommend that you cross-promote more in 2021. This means that, if you share a product video or any other type of social ad on one platform, try and also upload it to other platforms where you also have a presence. If you share a product video on Instagram Reels, for example, upload it to your Story and your Feed too, and if you have TikTok, share the video there too.
Influencers are key to any success you will achieve on social media in 2021 as explained over at runrex.com. Both micro and macro-influencers are excellent resources as long as your audiences align. Find the right match as far as influencers are concerned and then create a win-win partnership with them that gets you leads while the influencer earns income. You can use influencer marketing tools to help you find the right influencers for your business.
Style Facebook Ads to News Feed posts
According to the gurus over at guttulus.com, when you run Facebook ad campaigns, you must consider modeling your ad content to what people typically see in the news feed. The best ads are the ones that match the news feed in terms of copy and imagery, making them feel more like organic posts rather than ads. They blend in with the other feed content meaning people are likely to stop scrolling and read them. Keep in mind that while you want your ads to match the news feed, they should also stand out so that people are likely to stop and interact with them.
Watch your grammar
Most advertisers, as revealed in discussions on the same over at runrex.com, use stuffy language in their ads. However, in 2021, you should try loosening up your grammar when it comes to social ads. Social media platforms like Facebook and Instagram are casual platforms which means that less formal ad copy is okay. If your target demographic is in their 20s or 30s, for example, think about how they write when they text their friends and try to match that style. People in their 20s, for example, tend to use sentence fragments in their texts and don’t use a lot of punctuation. If your ad copy reflects their texting style, you might see your results improve as far as social ads go in 2021.
Use shorter video creative
As the gurus over at guttulus.com point out, marketing is moving toward video. People are more likely to pay attention to your social ads if you bring motion into them. However, when you create a video for your ads, don’t overthink production quality as studies have shown that videos taken with your smartphone can be extremely effective as they will most likely mimic the content people typically see in their feed. More importantly, keep your videos short and sweet as people are more likely to stick around watch them to their conclusion.
Use casual imagery
As is the case with your video creative, your static images don’t have to look like they were taken at a professional shoot. As is explained over at runrex.com, images that feel more authentic and casual tend to work best on social media platforms like Facebook, Twitter, and Instagram. In 2021, rather than trying too hard with the quality of your images, you should try and relax your ad imagery just a bit and see what sort of impact that has on your campaigns.